Arvind Rangaswamy |
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Anchel Professor of
Marketing
Phone:
(814) 865-1907 |
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Professor Rangaswamy joined He has published
numerous professional articles in his areas of research. His articles have
appeared in such leading journals as Marketing Science, Journal of
Marketing Research, Management Science, Journal of Marketing,
International Journal of Research in Marketing, Marketing Letters, Psychometrika, Information Systems Research, Multivariate
Behavioral Research, and Journal of Economics and Statistics. He
co-authored a successful book titled, Marketing Engineering:
Computer-Assisted Marketing Analysis and Planning, which has subsequently
spawned several related books. He was an Area
Editor for Marketing Science (1998-2011) and currently serves on the
editorial boards of Journal of Marketing, Journal of Interactive
Marketing, International Journal of Intelligent Systems in Accounting,
Finance, and Management, Journal of Service Research, and the Journal
of Business-to-Business Marketing. He is a Fellow of the IC2 Institute, and was an IBM Faculty Partner (2000-2001). He is a co-founder of DecisionPro, Inc., a State College, PA company that develops practical leading-edge analytical approaches to address common marketing problems, such as segmentation, positioning, forecasting, resource allocation, and new product design. Areas of Expertise ¨ Marketing
Analytics ¨ Online
Marketing ¨ e-Business Recent Publications For a complete
listing of his research publications, go to My vita in pdf format. Listed below are some recent published
research papers and books. ¨ Germann, Frank, Gary L. Lilien, and Arvind Rangaswamy (2013), “Performance Implications of
Deploying Marketing Analytics.” Vol. 30, No. 2 (June), p. 114-128, International Journal of Research in Marketing. ¨ Lilien, Gary L., Arvind Rangaswamy and Arnaud De
Bruyn (2013), Principles of Marketing
Engineering, Second Edition, published by DecisionPro,
Inc. (www.decisionpro.biz). ¨ Srinivasan, Raji, Gary L. Lilien. Arvind Rangaswamy, Gina A. Pingitore,
and Daniel Seldin (2012), “The Total Product
Design Concept and an Application to the Auto Market,” Journal of Product Innovation Management,
Vol. 29, No. 3, p. 3-20. ¨ Clement,
Michel, Arvind Rangaswamy,
and Srikant Vadali (2012),
“Consumer Responses to Legal Music Download Services that Compete with
Illegal Alternatives,” Service
Science, Vol. 4, No. 1, p. 4-23 (Lead article). ¨ Sorescu, Alina, Ruud T. Frambach, Jagdip Singh, Arvind Rangaswamy, and Cheryl Bridges (2011), “Innovations in Retail Business
Models,” Journal of Retailing,
87S (1) S3-S16. ¨ Hennig-Thurau, Thorsten, Edward
C. Malthouse, Christian Friege,
Sonja Gensler, Lara Lobschat,
Arvind Rangaswamy, and
Bernd Skiera (2010), “The Impact of New Media
on Customer Relationships,” Journal
of Service Research, Vol. 13, No. 3 (August), p. 311-330. ¨ Puligadda, Sanjay, Rajdeep
Grewal, Arvind Rangaswamy, and Frank R. Kardes
(2010), “The role of idiosyncratic attribute evaluation in mass
customization,” Journal of
Consumer Psychology, Vol. 29, No. 3, (July), p. 369-380. ¨ Kayande, Ujwal,
Arnaud De Bruyn, Gary L. Lilien,
Arvind Rangaswamy, and Gerrit Van Bruggen (2009),
“How Incorporating Feedback Mechanisms in a DSS
Affects DSS Evaluations,” Information
Systems Research, Vol. 20, No. 4 (December), p. 527-546. ¨ Rangaswamy, Arvind, C. Lee Giles and Silvija
Seres (2009), “A Strategic Perspective on
Search Engines: Thought Candies for Practitioners and Researchers.” Journal of Interactive Marketing, Vol.
23, No. 1 (February), p. 49-60.(10th
Anniversary Special Issue). ¨ Srinivasan, Raji,
Gary L. Lilien and Arvind
Rangaswamy (2008), “Survival of high tech
firms: The effects of diversity of product-market portfolios, patents, and
trademarks.” International
Journal of Research in Marketing, Vol. 25. No.2 (June), p. 119-128.
Finalist for best paper award, 2008. ¨ Srinivasan, Raji,
Gary L. Lilien and Arvind
Rangaswamy (2006), “The Emergence of Dominant
Designs,” Journal of Marketing,
Vol. 70, No. 2, p. 1-17 (Lead article). ¨ Grissom,
M.D., A.D. Belegundu, A. Rangaswamy,
and G.H. Koopmann (2006), Conjoint-analysis-based multiattribute optimization: application in acoustical
design,” Structural and
Multidisciplinary Optimization, Vol. 31, No. 1 (January), p. 8-16. ¨ Steckel, Joel, Russ Winer,
Randolph E. Bucklin, Benedict Dellaert, Xavier Drèze,
Gerald Häubl, Sandy Jap, John D.C.
Little, Tom Meyvis, Alan Montogmery,
and Arvind Rangaswamy
(2005), “Choice in Interactive Environments,” Marketing Letters, Vol.16, No. 3-4 (December), p. 310-320. ¨ Srinivasan, Raji,
Arvind Rangaswamy, and
Gary Lilien (2005), “Turning Adversity into
Advantage: Does Proactive Marketing During a Recession Pay Off?, International Journal of Research in
Marketing, Vol. 22, No. 2, p. 109-125. Won the best-paper award in IJRM
for 2005. ¨ Rangaswamy, Arvind
and Gerrit Van Bruggen
(2005), “Opportunities and Challenges in MultiChannel
Marketing: An Introduction to the Special Issue,” Journal of Interactive Marketing, Vol. 19, No. 2 (Spring), p. 5-11. ¨ Rangaswamy, Arvind
and Gerrit Van Bruggen
(2005), “Special Issue: Multichannel Marketing,” (Editors), Journal of Interactive Marketing, Vol.
19, No. 2 (Spring). ¨ Lilien, Gary L., Arvind Rangaswamy and Arnaud De
Bruyn (2007), Principles of Marketing
Engineering, Trafford Publishing, Victoria, BC, Canada. ¨ Lilien, Gary L. and Arvind Rangaswamy (2004), Marketing
Engineering: Computer-Assisted Marketing Analysis and Planning, Revised
Second Edition, Trafford Publishing, Victoria, BC, Canada. Education ¨ B.Tech,
Indian Institute of Technology, Madras, India ¨ MBA,
Indian Institute of Management, Calcutta, India ¨ PhD,
Northwestern University, Evanston, Illinois |