I've recently re-fallen in love with The New York Times online. I think they are very close to getting the idea of an online newspaper right. The look is clean, something that many online versions of newspapers struggle with mightily. The images are crisp. And they're incorporating multimedia such as slide shows and movies. I love how it still looks like the Times. It feels like the Times I know and love. I don't even mind the advertising. In fact, I like the way they embed it into the format instead of using annoying popups or flyovers. Just like the printed version the advertisements are there for me to read if I want to read them. Perfect.
I'd change a few things, like moving some of the media up the page or, better yet, embedding it into the story, but on the whole reading the Times online is an enjoyable experience. I've been tinkering around with the TimesPeople application, a banner at the top of the page that lets you share items of interest with other people in your Times network and, I think it has real potential.

Front page of The New York Times Online
But, I think what I like most of all is they are keeping the sense of who they are while moving into a new medium. They've managed to incorporate the comfort of the familiar and key elements of what made them a great newspaper into a new medium. And they seem to be trying to capitalize on the affordances the new medium offers.
So, it begs the question, can the Times be the newspaper that gets going online right? There are many other issues at play in determining if and what newspapers will survive with a drastically different economic model being front and center. But I'm rooting for them.
I'd change a few things, like moving some of the media up the page or, better yet, embedding it into the story, but on the whole reading the Times online is an enjoyable experience. I've been tinkering around with the TimesPeople application, a banner at the top of the page that lets you share items of interest with other people in your Times network and, I think it has real potential.

Front page of The New York Times Online
But, I think what I like most of all is they are keeping the sense of who they are while moving into a new medium. They've managed to incorporate the comfort of the familiar and key elements of what made them a great newspaper into a new medium. And they seem to be trying to capitalize on the affordances the new medium offers.
So, it begs the question, can the Times be the newspaper that gets going online right? There are many other issues at play in determining if and what newspapers will survive with a drastically different economic model being front and center. But I'm rooting for them.











