UGUR YUCELT

 

 

Personal Webpage:

http://www.personal.psu.edu/uqy/

Email:

uqy@psu.edu

Office:

Pennsylvania State university at Harrisburg

School of business Administration

Department of Marketing

777 W. Harrisburg Pike

Middletown, PA.  17057 - U.S.A.

(717) 948-6168

Fax: (717) 948-6456

Home:

1358 Jill Dr.

Hummelstown, PA 17036

Tel: (717)566-6982

 

 

 

objective

 

 

§         Teaching and continuing scholarly research in the areas of Marketing Management, Marketing Research, Electronic Marketing/E-Commerce, Retailing and Business-to-Business Marketing.

 

Abilities and interests

 

 

§         Strong academic background and over 26 years experience in teaching and research covering a broad spectrum of subjects in Marketing. Strong background, in-depth experiences, and high-level interest in computer applications in Marketing Management, Marketing Research, and On-Line Marketing.

 

Education

 

 

June 1980      New School University   New York, NY

§         Graduate School of Management and Social Sciences

§         Ph.D. in Econometrics/Quantitative Methods

Dissertation: Absenteeism and Its Causes in the Industrial         Sector of Developing Nations: Turkish Case

MBA 1969      New York University   New York, NY

§         Stern School of Business

§         Major: Marketing

Thesis: Marketing Frozen Foods in Turkey

October 1961  Istanbul University Istanbul Turkey

§         Major: Business Administration

 

Experiences

 

 

Associate Professor of Marketing 1984-Present

§         SCHOOL OF BUSINESS AD­MINISTRA­TION

        DEPARTMENT OF MARKETING

        PENN STATE UNIVERSITY AT HARRISBURG 

§         Tenure granted in 1989.

Visiting Professor of Marketing  May 2003

§         VIETNAM BANKING UNIVERSITY,  HO CHI MINH CITY, VIETNAM

§         Offered intensive courses in Marketing Research and Business-to-Business Marketing to middle level executives under the Vietnam teaching program in Ho Chi Minh City and Hanoi, Vietnam.

Visiting Professor of Marketing  1998-1999

§         AMERICAN UNIVERSITY IN MOROCCO, IFRANE, MOROCCO

Visiting Professor of Marketing Summer 1992 and 1996

§         MIDDLE EAST TECHNICAL UNIVERSITY ANKARA, TURKEY

§         Invited as a visiting scholar under the United Nations’ Development program and Transfer of Technology through Expatriate Nationals (TOKTEN).

Visiting Professor of Marketing 1990-1991

§         OSLO BUSINESS SCHOOL              OSLO, NORWAY

Associate Professor of Marketing 1982-1984

Assistant Professor of Marketing 1978-1982

§         DIVISION OF BUSINESS AND MANAGEMENT

§         NORWICH UNIVERSITY NORTHFIELD VERMONT

§         Tenure granted in 1981

Instructor 1974-1978

§         DEPARTMENT OF BUSINESS ADMINASTRATION

§         SALEM STATE COLLEGE   SALEM MA.

 

rESEARCH AND pUBLICATIONS

 

 

Refereed Journals:

Yucelt, Ugur. “Marketing Museums: An Empirical Investigation Among Museum Visitors” Journal of Public Sector and Non-Profit Marketing, Vol.8, No.3 (2000), pp. 3-13.

 

Yucelt, Ugur. “Product Choice in Different Cultures: An Empirical Investigation Among Turkish Consumers” Journal of International Marketing and Marketing Research, Vol.25, No.2, (June 2000), pp.59-68.

 

Yucelt, Ugur. “Comparative Study of Students’ Perception on Quality of MBA Programs” Journal of International Marketing and Marketing Research, Vol.23, No.1 (February 1998), pp. 27-33.

 

Weaver, Thomas C., Jr. and Ugur Yucelt.  "Mobile Work Force Applications and the Impact on Productivity and Customer Service" Journal of International Selling and Sales Management, Vol.2 N0.2 (Fall 1996), pp. 61-74.

 

Yucelt, Ugur and Maria Marcella. "Services Marketing in the Lodging Industry: An Empirical Investigation" Journal of Travel Research, Vol.34, No.4 (Spring 1996), pp. 32-38.

 

Yucelt, Ugur and Maria Marcella. "Perception of Service Quality in the U.S. Lodging Industry" Journal of Hospitality and Leisure Marketing, Vol.3, No.2, (1995), pp.45-64.

 

Yucelt, Ugur. "An Investigation of Causes of Patient Satisfaction/Dissatisfaction with Medical Services" Health Marketing Quarterly, Vol.12, No.2, Winter 1994-95, pp. 11-28.

 

Walburn, W.B. and Ugur Yucelt. "The Effect of Cable Penetration Upon Network Audience Size in the United States" International Journal of Advertising, Vol. 14, No.1 (1995), pp.39-55.

 

Yucelt, Ugur. "The New Europe: Marketing Mix Strategies for the Small-Sized Firms" Journal of International Marketing and Marketing Research, Vol.19, No.3 (October 1994), pp.115-124.

 

Yucelt, Ugur and E.Kaynak. "An Empirical Investigation of Consumer Attitudes Towards Cent-Off Coupons" Journal of International Marketing and Marketing Research, Vol.17, No.2 (June 1992), pp. 59-69.

 

Yucelt, Ugur. "New Product Forecasting: Survey Results" The Journal of Business Forecasting, Winter 1990-1991, pp.20-24.

 

Kaynak, E., Ugur Yucelt, T. Barker. "Internationally-Oriented Marketing Curriculum Development: A Comparative Study of Canada, The U.S.A., and New Zealand," Journal of Marketing Education,

Vol. 12, No.3 (Fall 1990), pp.53-63.         

 

Yucelt, Ugur and O. Akcay. "Retail Store Patronage Behaviors," Journal of International Marketing and Marketing Research, Vol. 15, No.1 (February 1990), pp. 21-38.

 

Yucelt, Ugur. "A Cross-Cultural Study of Buyers' Perception of Price-Quality Relationship: An Empirical Investigation," Journal of International Consumer Marketing, Vol.2, No.1 (1989), pp. 55-81.

 

Kauffmam, C. L. and Ugur Yucelt. "Marketing Bank Services: An Analytical Model for a Trust Referral Programme," International Journal of Bank Marketing, Vol. 7, No. 2 (1989), pp. 28-31.

                             

Yucelt, Ugur. "Segmenting the Radio Audience: Distinctions Between Male and Female Audience" Advances in Business Studies, Vol.1, No.2 (1988), pp. 137-148. 

 

Kaynak, E. and Ugur Yucelt. "Cross-National/Cross-Cultural Study of Radio Listening Preferences: American and Canadian Consumers Contrasted", International Journal of Advertising, Vol.6, No. 4 (1988), pp.331-338.

 

Yucelt, Ugur, and P. W. Isley. "Forecasting Tourism Demand: The Case of Turkey", Journal of International Marketing and Marketing Research, Vol.12, No.3 (October 1987), pp. 115-121.

 

Yucelt, Ugur. "Consumer Perceptions of Generic Grocery Products: Users and Non-Users", Marketing Intelligence and Planning, Vol. 5, No. 1 (1987), pp. 24-27.

 

Yucelt, Ugur. "Discriminant Analysis of Travel-Choice Behaviors: Distinction Between Summer and Winter Travelers", Research in Tourism, Vol.3, No.1 (1987), pp. 1-9. 

 

Kaynak, E., Ugur Yucelt and R. M. MacGregor. "Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders", Journal of Professional Services Marketing, Vol.1, No.3 (Spring 1986), pp. 101-119.

 

Kaynak, E. and Ugur Yucelt. "Credit Card Usage Behaviors: Some Insights From Nova Scotia", Business Graduate, Vol.15, No.1 (January 1985), pp. 3-7.              

 

Kaynak, E. and Ugur Yucelt. "A Cross Cultural Study of Credit Card Usage Behaviors: American Vs Canadian Credit Card Users Contrasted", The International Journal of Bank Marketing, Vol.2, No.2 (1984), pp.45-57.

 

Yucelt, Ugur and E. Kaynak. "A Study of Measuring the Influence of Advertising and Forecasting Cigarette Sales", Managerial and Decision Economics,Vol.5, No.4 (1984), pp. 213-217.

 

Yucelt, Ugur. "Management Styles in the Middle East: A Case Example", Management Decision, Vol.22, No.5 (1984), pp. 24-35. 

                                                                  R. K. Schwer and Ugur Yucelt. "A Study of Risk-Taking Propensities Among Small Business Entrepreneurs and Managers: An Empirical Evaluation", American Journal of Small Business, Vol. VIII, No.3, (Winter(Jan.-March) 1984), pp. 31-40.               

 

Yucelt. Ugur. "Job Satisfaction Absenteeism and Workers' Choice In The Turkish Industrial Sector", Journal of Psychology, Vol.111, No.4 (July 1982), pp.247-254.

 

Chapters in Scholarly Books:

 

Yucelt, Ugur. "Online Consumers Around the Globe" has been accepted for upcoming book, Web Systems Design and Online Consumer Behaviors, edited by Yuan Gao.

 

Yucelt, Ugur and P. W. Isley. "Marketing of Tourism in A Competitive World Environment," in Sociopolitical Aspects of International Marketing, Ed. E. Kaynak, The Haworth Series in International Marketing, New York and London, 1990, pp.377-395.

 

Yucelt, Ugur. "Travel-Choice Behaviors: Distinctions Between Summer and Winter Travelers in the United States" in Tourism Marketing and Management Handbook, Eds. S.F.Witt and L.Moutinho, Prentice-Hall International, Glasgow, Scotland, 1988, pp.583-587.

 

Yucelt, Ugur. "Comparative Study of Shopping Styles and Their Effect on Retail Management" in Transnational Retailing (Chapter 7), Ed. E.Kaynak, Walter De Gruyter & Co., Publisher, Berlin and New York, 1988, pp.89-102.

 

Kaynak, E. and Ugur Yucelt. "Product Bias Across Nations: Impact of Country of Origin" in The Art and Science of Innovation Management: An International Perspective (Chapter 10), Ed. H.Hubner, Elsevier Science Publishers, Amsterdam and New York, 1986, pp. 369-379.              

 

Kaynak, E., Ugur Yucelt and R. M. MacGregor. "Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders" in Marketing for Financial Services (Chapter 8), Ed. W.J.Winston, The Haworth Press, New York and London, 1986, pp.101-119.                

 

Yucelt, Ugur. "Managerial Practices in the Middle East" in International Business in The Middle East (Chapter 8). Ed. E.Kaynak, Walter De Gruyter & Co., Publisher, Berlin and New York, 1985, pp.113-126.                

 

Refereed Proceedings of National/International Conferences:

 

Yucelt, Ugur. "An Empirical Study of Factors Effecting Online Shopping Behaviors" presented in the 2002 Annual Conference of Decision Sciences Institute, November 23-26, 2002, San Diego, California.   

 

Yucelt, Ugur. "Tourism and Tourist Behaviors in Developing Countries: An Empirical Study in Morocco," The Impact of Globalization World Business in the New Millennium: Competition, Cooperation, Environment, and Development, Eleventh World Business Congress, International Management Development Association (IMDA), July 10-14, 2002, Antalya, Turkey, pp.201-207.   

 

Yucelt, Ugur. “Product Choice in Different Cultures: An Empirical Investigation Among Turkish Consumers” Globalization: Impact on Management, Education, Research and Practice, IV International Federation of Scholarly Association of Management World Congress, July 13-16, 1998, Madrid, Spain, pp. 138-41.  

 

Yucelt, Ugur. "Transfer of Technology to Newly Industrializing Nations"  International Conference on Technology Management: University/Industry/Government Collaboration (UnIG'96), June 24-26, 1996, Istanbul, Turkey, pp. 401-403.

 

Yucelt, Ugur. "Comparative Study of Students' Perception on Quality of MBA Programs" 25th Silver Anniversary Conference of the North East Decision Sciences, April 17-19, St. Croix, Virgin Island, pp. 52-54.

 

Weaver, Thomas C., Jr. and Ugur Yucelt. "Mobile Work Force Applications and The Impact on Productivity and Customer Service" Fourth Annual World Business Congress, July 13-16, 1995, Istanbul, Turkey, pp. 412-416.

 

Yucelt, Ugur and David L. Gieffer. "An Empirical Investigation of the International Role of Marketing Research" The 25th Annual Meeting of the Decision Sciences Institute, November 20-23, 1994, Honolulu, Hawaii, p. 477.

 

Yucelt, Ugur and N.M.Firoz. "Buyers' Perception of the Price-Quality Relationship: The Turkish Case" The Sixth Bi-Annual World Marketing Congress, Istanbul, Turkey, July 15-19, 1993,

pp. 564-568.

 

Firoz, Nadeem M., and Ugur Yucelt. "Free Trade Zones: A Stimulus to The Economic Development of A Developing Country"  The Fourth International Conference on Marketing and Development, San Jose, Costa Rica, January 1993, pp. 103-110.

 

Yucelt, Ugur. "Shopping Preferences of Working Women: An Empirical Investigation In A Developing Country" The Third International Conference on Marketing and Development, New Delhi, India, January 4-7, 1991, pp. 330-339.

 

Yucelt, Ugur and E. Kaynak. "An Empirical Investigation of Consumer Attitudes Toward Cents-of-Coupons," The 1989 Annual Conference of the Southern Marketing Association, New Orleans, Louisiana, November 8-11, 1989, pp. 26-30.

 

Kaynak, E., Ugur Yucelt and A. T. Barker. "Internationally-Oriented Marketing Curriculum Development: A Comparative Study of Canada, The U.S.A., and New Zealand," The 1989 Academy of Marketing Science Annual Conference, Orlando, Florida, May 17-20, 1989, pp. 222-226.

 

Kaynak, E. and Ugur Yucelt. Product Quality Perception Differences Across Nations: Canadian and the U.S. consumers Contrasted," The Second International Conference on Marketing and Development, Budapest, Hungary, July 10-13, 1988, pp. 234-237.

 

Yucelt, Ugur. "Myths and Realities of New Product Forecasting", The Annual Conference of Decision Sciences Institute, Boston, Massachusetts, November 23-25, 1987, pp. 490-493.

 

Kaynak, E., and Ugur Yucelt. "Radio Audience Profile: A Comparative Study", in Asia-Pacific Perspectives in International Business, Proceedings of the Southeast Asia Conference of The Academy of International Business, Ed. H.C.Kwong, August 27-29, 1987, Kuala Lumpur, Malaysia, pp.125-128.

 

Yucelt, Ugur. "Tourism Marketing for Developing Nations: The Case of Turkey", in The Role of Marketing in Development: Global, Consumer and Managerial Issues, The First International Conference on Marketing and Development, Eds. E.Kumcu, at. al., Istanbul, Turkey, September 1-4, 1986, pp. 403-415.

 

Kaynak, E., Ugur Yucelt and R. M. MacGregor. "Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders", Annual Conference of the Administrative Sciences Association of Canada, Marketing, Vol.6, Part.3, Ed. Jean-Charles Chebat, Montreal, Quebec, May 27-29, 1985.              

 

Kaynak, E. and Ugur Yucelt. "Attitudinal and Behavioral Characteristics of American and French Canadian Credit Card Holders", The 9th Annual Conference of the Academy of Marketing Science, Ed. N.K.Malhotra, Miami Beach, Florida, May 22-25, 1985, pp. 110-115.

 

Yucelt, Ugur. "A Discriminant Analysis of Economic, Demographic and Attitudinal Characteristics of Generic Product users and Non-users", The 16th Annual Conference of American Institute for Decision Sciences, Ed. D.L.Wallace, Toronto, Canada, November 5-7, 1984, p. 263.

 

Schwer, R. K., and Ugur Yucelt. "Urban and Rural Differences of Risk Taking Propensities Among Small Business Entrepreneurs and Managers: Evidence from Empirical Evaluation", Small Business Institute Directors' Association Annual Conference, Ed. R.J.Kerber, Denver, Colorado, February 16-19, 1984, pp.249A-249J.            

 

Yucelt, Ugur. "Travel Behaviors: A Case of In-State and Out-of-State Tourists in Vermont", The First World Marketing Congress-Managing the International Marketing Functions: Creative Challenges of Eighties, Ed. E.Kaynak, Halifax, Nova Scotia, November 2-5, 1983,  pp. 522-533.

 

Yucelt, Ugur and E. Kaynak. "A Study of Measuring Influence of Advertising on Cigarette Consumption: Estimation with OLS Model", The 7th Annual Conference of Academy of Marketing Science, Ed. E.J.Rogers, Miami Beach, Florida, May 4-7, 1983, pp. 544-547.

 

Kaynak, E. and Ugur Yucelt. "Bank Credit Card Users: An Updated Profile", The 7th Annual Conference of Academy of Marketing Science, Ed. J.C.Rogers, Miami Beach, Florida, May 4-7, 1983, pp.78-82.              

 

Refereed Proceedings of Regional Conferences:                  

 

Yucelt, Ugur and S. Demiral. "Cultural Effects on Product Choice: An Empirical Study" Multicultural Marketing Conference, October 16-19, 1996, Virginia Beach, Virginia, p.263.

 

Yucelt, Ugur. "Effects of Sociodemographic Factors on Patient Satisfaction" Atlantic Marketing Association, 1994 Annual Meeting, October 12-16, 1994, Atlantic City, New Jersey, pp. 379-384.

 

Yucelt, Ugur. "The New Europe: Challenges and Opportunities" Atlantic Marketing Association 1993 Annual Meeting, Orlando, Florida, October 13-16, 1993, pp.126-129.

 

Yucelt, Ugur and O. Akcay. "Shopping Preferences of Working Women", The 1986 Northeast American Institute for Decision Sciences Annual Conference, Ed. J.Moynahan, Williamsburg, Virginia, March 26-27, 1986, pp. 21-23. 

                                      

Yucelt, Ugur and D. Gordon. "Segmenting Radio Audience: Distinction Between Male and Female Radio Listeners", The 1984 Northeast American Institute for Decision Sciences Annual Conference, Ed. K.G.Jin, Boston, Massachusetts, April 12-13, 1984, pp. 162-164.

 

Kaynak, E., and Ugur Yucelt. "A Comparative study of Credit Card Usage Behaviors: Canadian vs American Credit Card Holders", The 1983 Northeast American Institute for Decision Sciences Annual Conference, Ed. W.G. Briggs, Philadelphia, Pennsylvania, March 15-17, 1983, pp. 174-178.                

 

Yucelt, Ugur. "Determinant of Generic Product Purchasing: An Empirical Evaluation",in Business and Society: Managing the Interface,Ed. E.Kaynak, Annual Conference of Atlantic School of

Business, Sackville, New Brunswick, October 21-23, 1982, pp. 108-112.

 

Schwer, R. K. and Ugur Yucelt. "Risk Taking Behaviors of Small Business Entrepreneurs: A Case Study in Vermont",in The Restructuring Economy: Implications For Smaller Firms, Ed. A.Eskesen, The 1982 Small Business Research Conference,Boston, Massachusetts, March 13-15, 1982, pp. 434-445.

 

Yucelt, Ugur. "Benefits in The Use of Radio in Small Rural Regions: Cluster Analysis of Radio Audience", in Strategic Marketing Planning in The Eighties, Ed. E.Kaynak, Annual Conference of Atlantic School of Business, Saint John, New Brunswick, October 22-24, 1981, pp. 91-95.

 

Yucelt, Ugur. "Testing A Management Style in Five Turkish Industrial Organizations", The 1981 Northeast American Institute for Decision Sciences Annual Conference, Ed. R.Pavan and P.A.Anderson, Boston, Massachusetts. April 8-10, 1981, pp. 95-98.

 

Yucelt, Ugur. "Job Satisfaction, Absenteeism and Workers" Choice: An Empirical Study in The Turkish Industrial Sector", in The Eighties: A Decade for Research, Ed. F.W.Renwick, Annual Conference of Atlantic School of Business, Sydney, Nova Scotia, October 18-19, 1980, pp. 210-220.

 

Papers Presented:

 

Yucelt, Ugur. “Marketing Museums: An Empirical Investigation Among Museum Visitors” Seventh Annual meeting of American Society of Business and Behavioral Sciences, February 17-21, 2000, Las Vegas, Nevada.

 

Yucelt, Ugur. "Effects of Sociodemographic Factors on Patients Satisfaction with Medical Services" Frontier in Services Conference, Co-sponsored by the American Marketing Association and the Center for Services Marketing at Vanderbilt University, September 24-26, 1992, Nashville, Tennessee.

 

Yucelt, Ugur and G. Wadsworth. "A Proposed Strategy of Europe 1992: Opportunities for an American Manufacturing Firm" Manufacturing in Europe 1992: The Outlook for US Companies Conference, The University of Rochester, September 12-14, 1991.

 

Yucelt, Ugur. "Consumer Perceptions of Price/Quality Relationships in a Developing Economy," Special Session: The

Development of Marketing Science Around the World, the 1988 Academy of Marketing Science Annual Conference, Montreal, Canada, April 27-May 1, 1988.

 

Yucelt, Ugur. "Tourism Marketing Strategy for Developing Countries", Special Sessions: The Development of Marketing Around the Globe, The 1987 Academy of Marketing Science Annual Conference, Bal Harbour, Florida, May 27-30, 1987.

 

Yucelt, Ugur. "New Product Forecasting Models: Opportunities and Challenges" The Joint National Conference of The Institute of Management Sciences/Operations Research Society of America, New Orleans, Louisiana, May 4-6, 1987.

 

Yucelt, Ugur. "In-Town and Out-of-Town Shopping Behaviors: An Empirical Evaluation", The Joint National Conference of The Institute of Management Sciences/Operations Research Society of America, Atlanta, Georgia, November 4-6, 1985.

 

Yucelt, Ugur and P. W. Isley. "Tourism Forecasting: Univarite Analysis to Forecast Tourism Demand in Turkey", The Fourth International Symposium on Forecasting, London, England, July 8-11, 1984.

 

Yucelt, Ugur. "Segmenting The Vacation Market: Distinctions Between Summer and Winter Travelers", The Joint National Conference of The Institute of Management Science/Operation Research Society of America, Orlando, Florida, November 7-9, 1983.

 

Yucelt, Ugur. "Generic Product Purchasing Decision: Opportunities for Success" Eastern Economic Association Conference, Boston, Massachusetts, March 10-12, 1983.

 

Yucelt, Ugur. "Forecasting and Planning for Small Business Ventures" The Annual Conference of Small Business Institute Director's Association, San Francisco, California, February 10-13, 1982.

 

Yucelt, Ugur. "Effect of Income on Industrial Absenteeism in Developing Nations: An Empirical Study in Turkish Industrial Sector", The Annual Conference of The Academy of International Business, Montreal, Canada, October 15-17, 1981.

 

OTHER PUBLICATIONS:

 

Globalization of Technology: International Perspective, J. H. Muroyama and G. Stewer, Eds., National Academy Press, Washington, D.C., 1988, in the Journal of Global Marketing, Vol.3, No.1 (1988), pp. 110-112.

 

 

RESEARCH IN PROGRESS

 

 

§         Online Shopping Behaviors in Developing Countries.

§         Effect of Advertising on Cigarette Demand.

 

 

SPEAKING ENGAGEMENTS

 

 

§         Invited to speak at the monthly meeting of Lancaster Traffic Club on "European Economic Community: The New Europe and Global Competitiveness" in Lancaster, Pennsylvania, January 25, 1993

§         Invited to speak at the Montclair State College on "Marketing Challenges in Europe 1992: A Multicultural Perspective", in Upper Montclair, New Jersey, November 25, 1991.

§         Invited to speak at the Odense University on "Cross Cultural Perception of Price-Quality Relationship" in Odense, Denmark, May 3, 1991.

§         Invited to speak at the monthly meeting of The Norwegian Society for Market Research on "Forecasting Techniques for New Products in the Consumer Market"  in Oslo, Norway, October 10, 1990.

 

Professional Activities

 

 

§         Book Review of Basic Marketing Research text by Naresh K. Malhotra for Prentice-Hall, June 2003.

§         Book Review of Marketing Research text by Hair, Bush and Ortinau for McGraw-Hill/Irwin, June 2003.

§         Session chair for 2002 Annual Conference of Decision Sciences Institute, November 2002.

§         Paper review for 2002 Annual Conference of Decision Sciences Institute, November 2002.

§         Paper Review for Eleventh World Business Congress of the International Management Development Association (IMDA), July 2002.

§         Book review of Market Research text for McGraw-Hill/Irwin, April 2002.

§         Manuscript review titled "Challenges in the Identification of Ecological Concerned Consumers in Austria" for International Business Review, August 2001.

§         Paper Review for International Management Development Association (IMDA) Conference, March 2001, Zagreb, Yugoslavia.

§         Paper Review for International Management Development Association (IMDA) Conference, December 14-17, 2000, San Jose, Costa Rica.

§         Participated in Faculty Academy on On-Line learning, Sponsored by School of Information Systems, Penn State University, University Park campus on August 2-3, 2000.

§         Participated in the Eighth Annual Teaching and Learning with Technology Symposium on April 1, 2000 in Penn State University, University Park campus.

§         Delivered a lecture for Penn State-Harrisburg’s Lecture Series at the Eastgate Center on January 18, 2000. The title of lecture was “Role of Marketing research in A Changing Environment.”

§         Participated in Training seminar at the Schreyer Institute for “Innovation in Learning” at the Penn State, University Park campus, Fall 1999.

§         Ad hoc paper reviewer for International Business Review, Pergamon Press.

§         Session Chairman, Services Marketing, Seventh Annual Meeting of ASBBS Conference, February 17-21, 2000, Las Vegas, Nevada.

§         Book Review of Marketing Research by M. Crask, R. J. Fox and R. G. Stout for Prentice Hall, Publisher, March 1998.

        Manuscript Review for The Journal of Business and Management, January 1998.

§         Manuscript review for International Business Review, a Pergamon Press publication, December 1996.   

§         Book review of Marketing research by M. Crask, R.J.Fox and R.G.Stout for Prentice-Hall, Publisher, May 1996.

§         Discussant for the 1996 Northeast Decision Sciences Institute Annual Conference in St Croix, Virgin Island.

§         Proposal review of Business-to-Business Marketing for Prentice-Hall, Publisher, December 1995.

§         Book review of Marketing Management by P. Kotler, 9th Edition, for Prentice-Hall, Publisher, December 1994.

§         Book Review of Marketing Management by Mason and Ezell for MacMillan, Publisher in 1992.

§         Paper reviewer for the Fourth International Conference on Marketing and Economic Development Conference, San Jose, Costa Rica, January 1993.

§         Paper reviewer for International Management Association 1992 Conference, Halifax, Nova Scotia.

        Session Chairman for Special Invited Session at the 1990 Annual

§         Conference of TIMS/ORSA on May 7-9 in Las Vegas, Nevada.

§         Book review of Marketing Research/Multivariate Techniques by Hair, Anderson and Tatham, 3rd Edition for Macmillan, Publisher, September 1989.

§         Session Chairman (Distribution Systems: International Dimensions) at the 1989 Annual Conference of Atlantic Marketing Association, Orlando, Florida, October 4-7, 1989.

§         Paper reviewer for the 1989 Annual Conference of the Atlantic Marketing Association, Orlando, Florida, October 4-7, 1989.

§         Discussant for Consumer Behavior Session at the 1988 Annual Conference of the Decision Sciences Institute, Las Vegas, Nevada, November 21-23, 1988.

§         Discussant for Consumer Behavior Session at the 1988 Annual Conference of Atlantic Marketing Association, Williamsburg, Virginia, October 6-8, 1988.

§         Participated in the AACSB Seminar on Microcomputer Application in the Marketing Curriculum, Brigham Young University, Provo, Utah on June 20-23, 1988.

§         Paper reviewer for the International Conference on Marketing and Economic Development, Istanbul, Turkey, September 1-4, 1986.

§         Discussant for the North East American Institute for Decision Sciences Annual Conference, New York city, March 29-30, 1985.

§         Paper reviewer for the North East American Institute for Decision Sciences Annual Conference, New York city, March 29-30, 1985.

§         Paper reviewer for the Annual Conference of The Academy of Marketing Sciences, Miami Beach, Florida, May 22-25, 1985.

§         Discussant for the special invited session, Marketing in the Developing World: Problems and Prospect, The Academy of Marketing Science Annual Conference, Niagara Falls, New York, May 9-12, 1984.

§         Paper reviewer for the Small Business Institute Director's Association Annual Conference, Denver, Colorado, February 16-19, 1984.

§         Paper reviewer for the Annual Conference of The Academy of Marketing Science, Miami Beach, Florida, May 4-7, 1983.

§         Discussant at the Annual Conference of Academy of Marketing Science, Miami Beach, Florida, April 29-May 2, 1981.

 

 

Awards and Scholarships

 

 

§         Fellowship is awarded by Direct Marketing Association to attend/participate to the Advanced Institute in Direct/Interactive Marketing for Professor workshop on June 5-7 in New York City.

§         Awarded membership in Alpha Mu Alpha National Marketing Honorary Society in May 1995.

        Nominated for the Penn State-Harrisburg research award in 1993 and 1994.

§         Included in the Twenty Fourth Edition of Who's Who in the East, Marquis Biography, 1993/1994.

§         Included in Business Administration Reading List and Course Outlines, Marketing, Eno River Press, 1990, pp. 302-309.

§         Fellowship awarded by the Advertising Educational Foundation, Inc., to participate in Visiting Professor Program on July 1990.

§         Included in the Third Edition of The International Businessmen's Who's Who, Cambridge, England: International Biographic Center, 1986.

§         Co-recipient of The Services Award for the outstanding paper submission and presentation at the Annual Conference of Administrative Sciences Association of Canada, Montreal, Canada, May 27-29, 1985.

 

Consulting experiences

 

 

§         2001 - Invited to submit proposal to The Center for Rural Pennsylvania about "Marketing Pennsylvania Agricultural Products in Nafta Countries".

§         1987 - Conducted a market study for the Commonwealth of Pennsylvania Historical and Museum Commission.

§         The purpose of the study was to enable the Pennsylvania Historical and Museum Commission to draw conclusions about visitors to its historic sites and museums.

 

 

Business Experience

 

 

§         1973 to 1974 - City of New York, Office of Systems Development, 42 Broadway, New York, New York 10006.

§         1972 to 1973 - American Express, Traveler Checks Department, 44 Broad Street, New York, New York 10006.

§          1970 to 1971 - Oppenheimer & Co., Institutional Sales Department, 1 New York Plaza, New York, New York 10006.

§         1968 to 1970 - D.L.Blair Corporation, Promotion and Sweepstake Division, New York, New York 10011.

§         1964 to 1965 - The Central Bank of Turkey, Import/Export Department, Istanbul, Turkey.

 

 

Professional Membership

 

 

§         2002 to Present - Decision Sciences Institute.

§         1970 to Present - American Marketing Association.

 

References

 

 

§         Available upon Request