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SHRUTI GUPTA, Ph.D.

Associate Professor of Marketing

Pennsylvania State University - Abington

  
 
 

Courses Currently Taught at Penn State Abington

  1. MKTG 301 - Principles of Marketing (PSU Bulletin Course Description - Focuses on customer behavior, product, channels of distribution, promotion, and pricing with emphasis on a culturally diverse environment)

  2. MKTG 330 - Consumer Behavior (PSU Bulletin Course Description - Application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision making)

  3. MKTG 342 - Marketing Research (PSU Bulletin Course Description - Research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions)

  4. MKTG 445 - Global Marketing (PSU Bulletin Course Description - Role of international marketing in the global environment; political, economic, geographic, historical, cultural conditions; developing and implementing international marketing strategies.)