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SHRUTI GUPTA, Ph.D.

Associate Professor of Marketing

Pennsylvania State University - Abington

  
 
 

Scholarly Publications

  1. Gupta, Shruti (2010). “Consumer Stakeholder View of Corporate Social Responsibility: A comparative analysis from U.S. and India”Social Responsibility Journal, Volume 7, Issue 3

  2. Gupta, Shruti, Julie Pirsch and Tulay Girard (2010). “An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor”, Journal of Global Marketing, Volume 23, Issue 4, pgs. 288-305.

  3. Gupta, Shruti (2010). “Consumers’ self-attributions of CSR as a retail shopping criterion – a qualitative analysis”, Retail Education Today, Volume 30, Number 4, pgs. 3 – 10.

  4. Gupta, Shruti (2009). “How do Consumers Judge Celebrities' Irresponsible Behavior? An attribution theory perspective”, The Journal of Applied Business and Economics, Volume 26, Issue 6, pgs. 378-393.

  5. Gupta, Shruti and Denise T. Ogden(2009). “To Buy or Not to Buy – A Social Dilemma Perspective on Green Buying”, The Journal of Consumer Marketing, Volume 26, Issue 6, pgs. 378-393.

  6. Ogden, Denise T. and Shruti Gupta (2009). “Charges of Greenwashing at Pacific Gas and Electric.” Journal of Applied Case Research, Volume 8 (1), , Volume 8 (1), Available in hardcopy and online at http://www.swcrahome.org/Cases/Pacific_Gas&Electric.pdf. (13 pages). Note a separate Instructor’s Notes paper was also accepted but is available only to members of the Southwest Case Researcher’s Association.

  7. Gupta, Shruti and Julie Pirsch (2008). “The Influence of a Retailer’s Corporate Social Responsibility on Re-conceptualizing Store Image” Journal of Retailing and Consumer Services, Volume 15, Issue 6, pages 516-526

  8. Pirsch, Julie; Shruti Gupta and Stacy Landreth (2007). “A Framework for Understanding Corporate Social Responsibility Programs as a Continuum,” Journal of Business Ethics, Volume 70, pages 125-140

  9. Gupta, Shruti and Julie Pirsch (2006). “The Company-Cause-Customer Fit Decision in Cause-Related Marketing,” Journal of Consumer Marketing, Volume 23 (Fall/Winter), pages 314-326. *** “Highly Commended Paper” ***

  10. Gupta, Shruti and Julie Pirsch (2006). “A Taxonomy of Cause-Related Marketing Research: Current Findings and Future Research Directions,” Journal of Nonprofit & Public Sector Marketing, Volume 15, Issue 1/2, pages 25-43

  11. Deckop, John, R.; Kimberly K. Merriman and Shruti Gupta (2006). “The Effect of CEO Pay Structure on Corporate Social Performance,” Journal of Management, Volume 32, Number 3, pages 329-342