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SHRUTI GUPTA, Ph.D.

Associate Professor of Marketing

Pennsylvania State University - Abington

  
 
 


Conference Presentations

  1. Gupta, Shruti. “Consumers’ view of CSR in India – creating grassroots knowledge for multinationals” to be presented at 2011 9th Annual International Conference hosted by Athens Institute for Education and Research (ATINER), July 4 – 7, 2011 in Athens, Greece

  2. Gupta, Shruti and Anand K. Jaiswal, “Marketing to the Bottom of the Pyramid (BOP) – Service or Disservice?” under review at Fourth International Conference on Marketing Paradigms for Emerging Markets to be held January 5-8, 2011 at the Indian Institute of Management, Ahmedabad, India.

  3. Gupta, Shruti and Anand K. Jaiswal. “Does Bottom of Pyramid Marketing Trigger Compulsive Buying?” presented at the International Base of Pyramid Conference, November 15-17, 2009 at the Gordon Institute of Business Science, University of Pretoria in Johannesburg, South Africa.

  4. Gupta, Shruti. “Perception of Corporate Social Responsibilities: Perspectives from American and Indian Consumers” presented at Third International Conference on Marketing Paradigms for Emerging Markets held January 7-9, 2009 at the Indian Institute of Management, Ahmedabad, India

  5. Gupta, Shruti and Kristen L. Shubick. “An Exploratory Investigation of Consumer Response to Celebrities’ Irresponsible Behavior,” Working Paper Series at 2008 Marketing and Public Policy Conference, Philadelphia, May 29-31, 2008.

  6. Gupta, Shruti and Denise Ogden. “Understanding Attitude-Behavior Gap in Green Buying as a Social Dilemma” 2008 AMA Winter Educator’s Conference Proceedings, Austin, Texas, February 2008

  7. Gupta, Shruti and Julie Pirsch. “Re-conceptualizing Store Image: How CSR Programs Influence Store Satisfaction and Store Loyalty.” Academy of Management Conference, Theme “Doing Well by Doing Good,” Philadelphia, PA, August, 2007 •

  8. Gupta, Shruti and Denise Ogden. “The Attitude-Behavior Gap in Environmental Consumerism” APUBEF Conference, State College, October 2006

  9. Gupta, Shruti and Julie Pirsch. “Consumer Stakeholder Pressure at Home: An Incentive for Multinationals to Act Socially Responsible Overseas”, Presented at:

    a. Global Business and Management Association Conference, New Delhi, India, December 2006

    b. Marketing and Public Policy Conference, Los Angeles, June 2006

    c. NASMEI International Conference, Marketing Strategies for Emerging Markets, Calicut, INDIA, Dec. 2004

  10. Pirsch, Julie; Shruti Gupta and Stacy Landreth. “The Strategic Role of Corporate Social Responsibility Programs in Generating Customer Loyalty and Brand Trial,” Summer Educators AMA Conference Proceedings, Boston, August 2004. ***BEST PAPER IN SOCIETAL, PUBLIC POLICY AND ETHICAL ISSUES TRACK***

  11. Gupta, Shruti and Julie Pirsch. “Maximizing Company-Cause-Customer Fit in Cause-Related Marketing – A Social Identity View”, Corporate Identity/Associations Research Group Conference Proceedings, University of Southern California, Los Angeles, May 2004

  12. Merriman, Kim and Shruti Gupta. “Executive Compensation and Corporate Social Performance – An Implicit Incentive to Act Irresponsibly,” Presented at:

    13. a. Reputation Institute - 7th. Annual Research Conference Proceedings, Manchester School of Business, Manchester, U.K., May 2003

    b. Corporate Identity/Associations Research Group Conference Proceedings, Queen’s University, Kingston, Ontario, Canada, June 2003

  13. Gupta, Shruti and Julie Pirsch. “Understanding the Company-Cause-Customer “Fit” in Cause-Related Marketing: A Social Identity Theory Perspective”, Summer Educators AMA Conference Proceedings, San Diego, 2002

  14. Gupta, Shruti. “Strategic Dimensions of Corporate Image as Sources of Competitive Advantage: A Conceptual Framework,” Reputation Institute - 6th. Annual Research Conference on Corporate Reputation, Identity and Competitiveness (Pre-Conference Doctoral Consortium), Boston, 2002