Doctoral Candidate in Marketing and Operation Research
Pennsylvania State University
I am a doctoral candidate in Marketing and Operation Research
at Smeal College of Business, Pennsylvania State University.
Methodological Interests: Developing Segmentation Models featuring Variable Selection, Spatial Models, Psychometric Models, Bayesian Statistics.
Managerial Interests: Market Segmentation, Service Marketing, Customer Satisfaction, Online Consumer Evaluation and Text Mining.
R Code Website for Bayesian Segmentation Methods for Heterogeneous Drivers:
Kim, Fong, and DeSarbo (2012), "Model based segmentation featuring simultaneous segment level variable selection", Journal of Marketing Research
, 49 (5), 725-736.
Kim, Blanchard, DeSarbo, and Fong (2013), "Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality", forthcoming, Journal of Marketing Research