YouTube makes headlines again on ESPN. Chris Bosh of the Toronto Raptors, a NBA franchise, has made a YouTube video urging viewers to vote for him in the All-Star game this year in New Orleans. The NBA All-Star team is voted on by the fans.
I think that Bosh is using the system well. By advertising himself, not only will he probably receive a trip to New Orleans but also will cash in on a clause in his contract. Smart thinking by Mr. Bosh.