Generation X and Y have become relics. According to a recent article in Computer World, welcome the new generation, Generation V! Why V? V is for virtual, which has defined this generation made up of people from multiple age groups who make social connections online -- through virtual worlds, in video games, as bloggers, in social networks or through posting and reading user-generated content at e-commerce sites such as Amazon.com. The V generation includes people who are drawn to the Internet's "flat meritocracy," in which people can gain status and acknowledgment through ways not generally available in the physical world, such as providing advice or recommendations or excelling at a video game. With the ushering in of Generation V, it is predicted that companies will spend more money on marketing and selling to multiple online personas than money spent marketing to offline consumers. The one aspect of Generation V that I find fascinating is that this generation is not defined by age (see my blog post about the world's oldest blogger) but rather defined by activity. The Internet has broken down many barriers such as age. Maybe the ultimate tool for democracy is the Internet?
Comments (1)
I think Generation V is a good name for our generation. I find myself using the Internet more and more. Almost all of my purchases are online now (except for clothes, sometimes you just have to try them on in person and see what fits). The Internet truly has no boundaries and it will be interesting to see the new and innovative ways people will use it and harness its full potential in the future.
Posted by Tim Nary | November 17, 2007 12:55 PM
Posted on November 17, 2007 12:55