
In a recent article in Computer World, Gary Anthes explores the world of Second Life. Not too surprisingly, he shares some of the comments we as a class have about Second Life. On Orientation Island, he commented: "I spent a lot of time stuck on this beginning step, and it was quite frustrating -- a little like trying to get Microsoft Word to stop doing those annoying autoformatting things." He also said that the graphics were poor and were eating bandwidth like I will be feasting on Thanksgiving Day. The primary purpose of this article though was to determine the corporate angle to Second Life. His advice to corporations is: "Each major company location in SL should be staffed with a real person, at least during business hours. If some friendly and attractive avatar at the Cisco center had approached me and said, "Yes, sir, how may I help you?" and then had given me useful answers to my typed in questions about training, employment opportunities or products, I would have fallen out of my chair with amazement and delight. Yes, I know that would cost serious bucks. One or more real people would have to be paid real dollars to do that. But if a company can't make its virtual experience substantially better -- and I mean really head-and-shoulders better -- than its existing Web capabilities, it might as well not bother." I agree with Anthes that at least someone should be there to staff a company's island. When I visited the islands of BBC World and Reuters, I was the only person there. More people is always more fun.