In a recent article in Computer World, the corporate view of blogging is discussed. "Blogs do mean different things to different people," says David Carter, chief technology officer and co-founder of Awareness Inc., an on-demand social media company in Waltham, Mass. Some think of them as sloppy Web sites, online personal diaries, or quick and easy ways to publication. Carter sees blogs as a potentially much broader medium -- something more akin to the company's own roots in content management applications. He also says he sees them as just one tool in the larger portfolio of corporate social media, which includes wikis and networking sites. Carter admits, however, that getting managers to view them as broadly and see the potential of all the Web 2.0 technologies often takes convincing. Nonetheless, more companies are deploying blogs, often implementing them for specific projects and then expanding their presence to meet workers' demands for the tool. "Two years ago when we started doing this, people weren't coming to us saying, 'We need a blogging platform,'" Carter explains. "They'd come to us looking for content management solutions, and we'd present this. But then blogging became cool, and now every organization is examining enterprise social media and trying to find out how they can use it." I think that blogging is a great fit for the corporate world because blogging cheaply and easily promotes the spreading of ideas. More collaboration = more communication = more teamwork = more money = more blogs.