Advertisers may be losing their traction as nine privacy and consumer organizations have asked the Federal Trade Commission to create a "Do Not Track" list for Internet users who don't want their online activities tracked, stored and used by advertising networks. A recent article in Reuters explains that the "do not track" list would require advertisers that place electronic cookies or tags on consumers' computers to register with the FTC all domain names of the servers involved in such activities, according to the groups. Internet advertising companies and marketers increasingly are collecting information about individuals' Web activities and preferences so as to tailor their advertising messages and in recent months, Google Inc, Yahoo and Microsoft Corp have all struck deals to acquire online advertising companies. I think that this is a significant stride for the privacy of Internet users everywhere. Similar to the "do not call" list that now has 145 million phone numbers listed, the creation of this new list will put some power back into the hands of the consumer.