Executive Summary

Key elements that should be included in the executive summary are the following:

• Business concept - describe the business, its product(s) and the market the business will correlate around. The business concept should emphasive on what will be sold, to whom (target customers), and why the business will hold a competitive advantage. (Porter's five forces model).
• Financial features
• Financial requirements
• Current business position
• Major achievements

Business Description:

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