Webcast technology and its services is a rising topic that has been talked about by business for recent years and many websites have been set up under the rule of video streaming. Among which, "Youtube.com" is undoubtedly the most successful one. The miracle of becoming a millionaire overnight has inspired many young engineers to devote into this industry. Research has shown that in 2006, more than 200 online video websites were set up in China and the number of online viewers has reached to 63 million, which took up 47% of the whole Internet subscribers. Meanwhile, up to 100 million dollars venture capital have been invested into the industry from IDG (International Data Group), Sequoia Capital, SIG (Susquehanna International Group) and other international companies. The culture has been set up when young people favored variety and self-presentation. However, pure video sharing is not enough to sustain a long-stand website operation in today's fierce competition world. In the end of 2006, more than 50% of online websites have been closed for lacking of profit prospect.
How to make profit from webcast technology is the most important topic for those websites. Some typical cases include Toodou.com focuses on hot video topics to draw click rates, while 56.com focuses on providing video teaching lessons to encourage users to join its video production. Sina.com keeps its profitability by presenting video news that correlates closely with its daily world news. Online video advertisement is also a major way to make profit. However, for most commerce services, they are still stayed in advertisement level. Very few profitable business models have been developed for online video technology yet. As the online video show market is near full, It is really critical to find new ways of keeping business stay in the black.
How to make profit from webcast technology is the most important topic for those websites. Some typical cases include Toodou.com focuses on hot video topics to draw click rates, while 56.com focuses on providing video teaching lessons to encourage users to join its video production. Sina.com keeps its profitability by presenting video news that correlates closely with its daily world news. Online video advertisement is also a major way to make profit. However, for most commerce services, they are still stayed in advertisement level. Very few profitable business models have been developed for online video technology yet. As the online video show market is near full, It is really critical to find new ways of keeping business stay in the black. 
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