DIGITAL LITERACY

COMMUNICATIONS 009 Syllabus (Fall, 2006)

Instructor:
Professor Rob Frieden
102 Carnegie Building
863-7996; E-mail: rmf5@psu.edu
Class Hours: Tues. 1:00 pm-2:15 pm (Room 03 Carnegie Building)
Office Hours: Monday 9-11 a.m.; Wed. 9-11 a.m. and by appointment

GENERAL PERSPECTIVE

        Digital literacy refers to the skills, insights and savvy needed for one to exploit fully the benefits accruing from the convergence of telecommunications and information processing technologies and markets.  Put another way, digital literacy helps you "pass the Best Buy" test making it possible to avoid expensive surprises and disappointments. Much of the traditional ways we thinking about information, communications and entertainment (“ICE”) need updating in terms of how to become sophisticated consumers and citizens.  Additionally, successfully managing an ICE career requires interdisciplinary skills including the ability to understand how technologies make businesses profitable and how technological innovations can destroy existing business plans. While you do not need a degree in information technology, law, economics, business or computer science you must have the ability to:

*         make the Internet serve real time research and data acquisition needs in addition to leisure time surfing and entertainment;

*         work with block diagrams;

*         understand countless acronyms;

         accept complexity, uncertainty, change and the need for self-direction; and

*          integrate other skills with the technologies used to manufacture a product, or deliver a service.

        I have designed this course to introduce the technologies in telecommunications and information processing, with an eye toward giving you the necessary perspective on how old, “legacy” technologies work and how new technologies will come to market. We will investigate old, new and prospective technologies primarily through an interactive class room analysis, including a look at incumbent or emerging companies bringing products and services to market.


 

 

 

ACADEMIC INTEGRITY

 

Academic integrity is the pursuit of scholarly and creative activity in an open, honest and responsible manner, free from fraud and deception, and is an educational objective of the College of Communications and the university.  Cheating, including plagiarism, falsification of research data, using the same assignment for more than one class, turning in someone else's work, or passively allowing others to copy your work, will result in academic penalties at the discretion of the instructor, and may result in the grade of "XF' (failed for academic dishonesty) being put on your permanent transcript.  In serious cases it could also result in suspension or dismissal from the university.  As students studying communication, you should understand and avoid plagiarism (presenting the work of others as your own).  A discussion of plagiarism, with examples, can be found at: http://tlt.its.psu.edu/suggestions/cyberplag/cyberplagstudent.html.  The rules and policies regarding academic integrity should be reviewed by every student, and can be found online at: www.psu.edu/ufs/policies/47-00.html#49-20 , and in the College of Communications document, "Academic Integrity Policy and Procedures."  Any student with a question about academic integrity or plagiarism is strongly encouraged to discuss it with his or her instructor.


 

NOTE TO STUDENTS WITH DISABILITIES

 

Penn State welcomes students with disabilities into the University's educational programs. If you have a disability-related need for reasonable academic adjustments in this course, contact the Office for Disability Services, ODS located in room 116 Boucke Building at 814-863-1807(V/TTY). For further information regarding ODS, please visit their web site at www.equity.psu.edu/ods/.  Instructors should be notified as early in the semester as possible regarding the need for reasonable academic adjustments.


COURSE REQUIREMENTS

       The course will enhance your digital literacy and help you pass the Best Buy test.  We will examine a number of technologies used by the mass media, telephone companies, wireless carriers, satellite operators, information service providers, electronics manufacturers and consumers. 

 

You must prepare for each class by reading the assigned materials and generally taking responsibility to understand the technology, or to ask questions.  Additionally, I assume that you have an interest in the subject matter and do not consider it a chore to "keep up with the technology." You do not meet this obligation by referring to the basic tutorials available from Howstuffworks.com, but this site offers an appropriate starting point.  

 

            All reading assignments have a free World Wide Web link, or have been placed on electronic reserve.  I expect you to take advantage of the free access to The New York Times and USA Today.


GRADING

      The course will have three quizzes, each representing one-third of your grade. The course also requires interaction between instructor and student.  I place a premium on class participation and dialog. 

I do not offer extra credit opportunities.  Additionally any student receiving a D or lower on any test must schedule an appointment with me.

After the completion of the course I will determine whether a curve should apply.  Absent a curve the following scale shall apply:

93 to 100 percent     =  A

90 to 92 percent       =  A-

87 to 89 percent       =  B+

83 to 86 percent       =  B

80 to 82 percent       =  B-

77 to 79 percent       =  C+

70 to 76 percent       =  C

60 to 69 percent       =  D

Below 59 percent     =  F


Week One: Introduction to Digital Literacy

Assignments:

In class technology savvy assessment.

Tim Kelly, Tomorrow’s Network Today (October 7-8 2005) available at: http://www.itu.int/osg/spu/publications/internetofthings/InternetofThings_summary.pdf

Lara Srivastava, The Internet of Things, Press Briefing (Nov. 17, 2005) available at: http://www.itu.int/osg/spu/presentations/2005/srivastava_internetofthings_press%20.pdf;

ICE Cultures (handout)

ICE Trends (handout)

        This week we will get acquainted with each other, the course and the concept of digital literacy.  We also will begin to consider how markets and technologies are merging, becoming less significant or becoming more important. Additionally we also will lay the foundation for exploring what new technologies will reach critical mass, particularly ones using the Internet and radio spectrum.

 

            This exercise requires you to acquire a new list of buzz words and acronyms, including convergence, multimedia, compression, broadband, bandwidth, throughput, digital, packet switching, etc. Additionally we will begin considering how the technologies addressed in class will constitute a part of the information super highway. Will it be a telephone company delivered, switched medium that builds up, over time, from the twisted wire pair to include coaxial and fiber optic cable? Will wireless and cable television operators play a role? What will become the “killer applications”?


Week Two: Being Digital

Assignment:

Dale Hatfield, Trends in Technological Development, available at http://www.pff.org/irle/2004presentations/hatfield.pdf (slides 1-14)

Internet Society, Barry M. Leiner et al, A Brief History of the Internet; available at: http://www.isoc.org/internet/history/brief.shtml

Packet Switching demo; available at: http://www.pbs.org/opb/nerds2.0.1/geek_glossary/packet_switching_flash.html

        This week we will get a better understanding of analog and digital technologies.  Because humans see and hear in an analog manner, digital technologies typically require a conversion.  Additionally we briefly will review the Internet's history and its configuration as a “network of networks.”


Week Three: What the Frequency Kenneth?: Managing the Spectrum Ether

Karl Manheim, Technology Primer: Electromagnetic Wave Propagation & Other Simple Principles (2002); available at: http://classes.lls.edu/spring2002/telecom-manheim/materials/spectrum3.html

New America Foundation, J.H. Snider, The Cartoon Guide to Federal Spectrum Policy (2005); available at: http://www.newamerica.net/Download_Docs/pdfs/Pub_File_1555_1.pdf

        This week we will learn about the physical and economic characteristics of radio spectrum, a resource having the potential for both scarcity and plentiful capacity.  Because most ICE devices use spectrum, we need to understand how this resource works and how to manage it.  Additionally we will get acquainted with the different propagational characteristics of various frequency bands and what services best fit which frequency band.


Week Four: First Quiz and Review


Week Five: Digital Television--Where "HD Ready" Isn't

Assignments:

Timefordvd.com, Digital TV & HDTV Tutorial, available at: http://www.timefordvd.com/tutorial/DigitalTVTutorial.shtml

Timefordvd.com, High Definition: The Future of DVD, available at: http://www.timefordvd.com/tutorial/pf/HDDVDTutorial.shtml

Samsung Corporation, Understanding TV Basics, interactive guide available at: http://product.samsung.com/cgi-bin/nabc/campaign/dtvguide/module_3_1.jsp

Samsung Corporation, What is HDTV,  interactive guide available at: http://product.samsung.com/cgi-bin/nabc/campaign/dtvguide/module_2.jsp

Samsung Corporation, Types of Digital TVs , interactive guide available at: http://product.samsung.com/cgi-bin/nabc/campaign/dtvguide/module_4.jsp

        This week we we will examine the migration from a 525 line, analog (NTSC) broadcast television system to a higher resolution, digital system. While our examination will concentrate on digital television, we cannot ignore the spectrum allocation, regulatory, standard setting and business aspects. In particular we will assess the ongoing battle between broadcasters and television manufacturers, who want cheap, interlaced sets, and computer manufacturers and Internet ventures, who want more expensive, non-interlaced sets. In conjunction with this assessment we will consider where consumers will install their DTV sets: in the family room as a television, or elsewhere as part of an information appliance. We also will find out why "HD Ready" means that the set cannot receive an HDTV signal.


Week Six: Cable Television--How Can the Signal Get So Bad So Fast?  

Assignments:

Dr. Walter Ciciora, An Introduction to Basic CATV; available at: http://people.deas.harvard.edu/~jones/cscie129/nu_lectures/lecture13/CATV/CATV.html

Review Fiber-to-the-Home Council, Fiber-to-the-Home Overview and Technical Tutorial, available at:  http://www.fcc.gov/oet/tutorial/FTTH_Tutorial-8-7-03.ppt#1

        Cable modem technology has begun to change substantially how consumers access the Internet. Cable modems will replace existing set top converters and provide an “always on” high-speed (possibly multi megabits per second) data connection, albeit on a downstream basis. Upstream transmission rates will be slower and more troublesome.  We will examine the three phases of cable television development: 1) community antenna television that imported broadcast television signals; 2) cable television that added non-broadcast programming and began to develop narrowband upstream signal processing; and 3) two-way interactive, broadband telecommunications via cable television.


Week Seven: Satellite Technology--How Can a Signal Travel 44,600 Miles and Can Provide a Nice Picture to a Pizza Sized Dish?

Assignments:

Boeing, Corp.  What Is A Satellite? available at http://www.sia.org/papers/sat101.pdf

Satellite Industry Association, Satellite Industry Overview (2004); available at: http://www.sia.org/industry_overview/sat101.ppt

        Terrestrial, wireline telecommunication media like fiber optic cables appear as the preferred media for transmitting content.  However, satellites excel in point-to-multipoint applications and can provide a "gap filling" service in areas where a business case does not support ubiquitous wireline service. We will examine the basic components in satellite telecommunications used to provide video programming, voice and data services. 


Week Eight: Second Quiz and Review


Week Nine: Basic Telephony

Assignments:

Dale Hatfield, Trends in Technological Development, available at http://www.pff.org/irle/2004presentations/hatfield.pdf (slides 14-27)

Cisco, Understanding Telephony Basics, available at: http://cisco-elearning-sjdc.digisle.net/cmn/pec/cim/voip_v2r4/content/module1/mod1_tech2.htm

        This week we will walk through a number of block diagrams that graphically show how a telephone call travels from Point A to Point B. Understanding how the conventional telecommunication infrastructure provides transport functions will enable us to explore whether and how other enterprises can compete in markets heretofore considered a natural monopoly and "bottleneck." By understanding how the telephone company provides services, we can begin to see how a cable television or wireless local loop carrier might provide a competing service.  


 

Week Ten: Next Generation Broadband Wireline Technologies

Assignments:

Jaroslaw K. Ponder, Next Generation Networks: Challenges for Future Regulatory Policy and Performance of Telecommunications Sector (July 4, 2005); available at: http://www.itu.int/osg/spu/presentations/2005/MSU_INT/ponder-ngn.pdf

Mark Francisco, Different Rooms Different Views—The Evolving Home Networking Landscape, ITU-T Workshop Opportunities and Challenges in Home Networking (Oct. 13-14, 2005); available at: http://www.itu.int/ITU-/worksem/homenetworking/avprogram.html (scroll down to Session 3: Home Networking Services and Business Models)

Current Communications Group, BPL Communications, presentation to the Illinois Commerce Commission (Aug. 3 2005); available at http://www.icc.illinois.gov/ec/docs/050805ecBPLPresCurrent.pdf

        This week we will begin to examine how technological innovations have caused previously discrete and stand alone markets to become integrated and competitive. Telephony used to be considered a relatively narrowband, voice-dominated two-way, switched service while cable television used to be considered a wideband, video-dominated one-way service. Now, innovations in compression, digitization, computerization, switching, etc. make it possible for the telephone network to become broadband and for the cable television plant to become two-way.


Week Eleven:  "Can You Hear Me Now?”--Terrestrial Wireless Technologies  

Assignments:

Lara Srivastava, The Mobility and Ubiquity of ICTs (July 4, 2005); available at: http://www.itu.int/osg/spu/presentations/2005/MSU_INT/srivastava-portability.pdf

International Engineering Consortium, Cellular Communications, available at: http://www.eng.iastate.edu/ee423/EE421/Lecture/cellcommtutorial.pdf

Didier Lebrat, Applications and Integrated Services for End Users, Tomorrow's Network Today Workshop (Oct. 7, 2005); available at http://www.itu.int/osg/spu/tnt/agenda.html (scroll down to National Visions of Ubiquitous Networks and Next Generation Networks)

        Mobile wireless technologies have penetrated telecommunications markets with unprecedented success. Cellular radio ramped up from 0 subscribers in the early 1980s to over 150 million now in the U.S. Deep pocketed players have bid billions of dollars for the privilege to use spectrum for Personal Communication Services that shrink the size of the transmission cell to serve people at lower prices via handsets with longer battery lives, and also for so-called Third Generation services. We will examine cellular radio, personal communication services, specialized mobile radio and other wireless technologies.


Week Twelve: Voice Over the Internet Protocol

Assignment:

International Engineering Consortium, Voice over Internet Protocol; available at: http://www.iec.org/online/tutorials/int_tele/

Intel, IP Telephony Basics, available at: http://www.intel.com/network/csp/resources/white_papers/4070web.htm

Dr. Tim Kelly, The Rise of Voice Over Internet Protocol (VoIP) (July 4, 2005) available at:  http://www.itu.int/osg/spu/presentations/2005/MSU_INT/kelly-VoIP.pdf

This week we will learn how the Internet can serve as a somewhat awkward vehicle for "free" telephone calling worldwide. Our analysis should show the increasingly versatile nature of the Internet and its how it may financially threaten incumbent service providers and the current pricing regime. 

Week Thirteen: Third Quiz and Review