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Made by Serif

I investigate social influences in health communication. My research focuses on the impact of social phenomena (e.g., social networks, social support, social cognition, and stigma) on message diffusion and behavioral adoption in both domestic and international contexts. Specific interests include:

• Identifying critical message features and critical people within social networks that facilitate and inhibit message diffusion, decision-making, and behavioral adoption in managing health ailments
• Identifying impacts of social influence (e.g., support, norms, and stigma) on communicators' susceptibility to health aliments and immunity
• Developing and extending theoretical models of stigma communication and label management
• Entertainment-education interventions