Rapture

A little while back I dugg an article on digg entitled "The Fifty Most Influential Bloggers." Remembering this article I turned to it to find a blog to write about tonight. After scouring through the 50 I came upon a blog written my marketing specialist Seth Godin, who, as he tells us in his "About me" page, has authored 7 books, one of which is the most popular e-book of all time- the million-copy-selling "Unleashing the Ideavirus."

The premise of Godin's blog centers around his remarkable ability in the field of market analysis. He applies his ideas to patterns and trends he observes in situations that would otherwise not be thought of as marketing attempts. His description of world events in marketing terms provides insight and sets a new framework in which to think about those events. He discusses and lays out goals for his readership to accomplish, in areas from morality to consumer intelligence. His examples hold advice for small business owners and entrepreneurs, as he suggests marketing ideas that would increase business or reduce inefficiencies. The man posts on average of once a day, mostly with medium-length posts designed to provoke discussion. His audience consists of young to middle-aged white-collar workers. Often he rebukes powerful companies and points out where their strategy could be improved. His language is clear and allows a layman like myself to follow his powerful marketing strategies.

Seth relies upon the Google search engine rather than his own tagging for the purpose of searching. He does, however, link to many other blogs that discuss the same topic as his post. Additionally he provides the opportunity to digg his stories or to add them to StumbleUpon. As he is a public figure and benefits directly from the purchase of his books, he in a way markets himself through his blog. As a result much of his personal information is available to look at-the man's public life is no different from his private, and he could not hide his specifics under such public scrutiny. Of course, if he were not a publicized author, his information might have been more heavily guarded.

Anyway, if you want to check out his marketing advice, here's the link. Good read for any business-minded individuals out there.