Raindrops on roses and whiskers on kittens...
...These are some of my favorite themes.
34. To speak with a human voice, companies must share the concerns of their communities.
35. But first, they must belong to a community.
38. Human communities are based on discourse—on human speech about human concerns.
In other words, to speak with a human voice, one must think humanly. I almost wrote "one must speak humanly," which does not have as much meaning as what I actually wrote, and also which negates bots. I like bots. ("Speaking humanly" and "having human speech" are two different ideas--or are they?)
These three shouldn't be listed as separate items, because they are really corollaries of one another. (Many of the 95 themes were, but I suppose that way, there wouldn't be an impressive number like 95.) All this is saying is that one cannot be a part of a community without participation ("share the concerns"), shared repertoire ("concerns"), mutual engagement ("share the concerns"), and joint enterprise ("share the concerns"). Come to think of it, I really like Wenger's model of the community of practice.
Dear HTML,
27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
Dear Web 2.0,
72. We like this new marketplace much better. In fact, we are creating it.
kthxbye
74. We are immune to advertising. Just forget it.
This is a lie.
52. Paranoia kills conversation. That's its point. But lack of open conversation kills companies.
Also not entirely true. Then again, I am basing this from the Lone Gunmen of The X-Files: Paranoia fuels conversations. I'm not sure what the lack of paranoia/open conversation would do to governments. Big Brother, maybe, but even we saw in 1984 that Big Brother didn't kill paranoia. Then again, I don't think any of this is applicable to teaching and learning. Oh well.
Oh, I forgot I was supposed to write this academically. Forgive me.
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