I Love Armada
This is the 2006-2007 teaser for the the Armada pro ski team.
Armada is a ski company created by a group of pro skiers who wanted to revolutionize freestyle skiing. They officially tied the knot in 2002 as a business and have been leading the ski industry in design and innovation ever since. Unlike other ski companies, Armada is athlete owned and driven.
They have a whole line of skis especially developed for certain skiing environments and conditions. Whether you like surfing on pow in the backcountry or stomping rails in the park, Armada has a ski for you.
If anyone skis or would like to ski in the future, go Armada.
Armada uses information technology to promote their products and generate interest and hype in their skiing team. They have a very well-designed flash site that includes an online store and pro, amateur, and regional rider biographies. The interesting thing; the founding members of the company design and code the website. They serve as their own internal IT department.