Next semester I will participating in the Google Online Marketing Challenge in an independent study with Dr. Jim Jansen. This is the first year that Google will be running this challenge. The challenge is targeted at university students in online marketing related fields (such as IST). Students must first find a business to do a campaign for. They must has less than 100 employees. Over a period of three weeks students will run a marketing campaign on Google Adword to drive potential customers to their clients website. Google limits each teams budget to $200. Teams of students throughout the world at different universities will be competing against each other for regional and global prizes. There are still a few spots left in this independent study. If anyone is interested, get in contact in Jim Jansen.
Here is a link to Gomcha, a social networking site for students involved in the challenge.
Comments (3)
I looked at this and thought what a wonderful way to educate our students. Then I thought again. I hate ads when I am trying to surf the internet. I really do not want to see the training of more people to bombard me with even more ads.
Posted by D. J. Lingelbach | December 10, 2007 8:28 PM
Posted on December 10, 2007 20:28
That sounds like a cool research project. I think that IDEAS program is a really good idea. I never thought that I could do research as a Freshmen, or that I would even be very good at it. I'm going to do a research project next semester with Dr. Cameron. I think it will be fun. Besides, I have too much free time in College, and I'm getting too good at games like Guitar Hero III.
Posted by Tim Nary | December 11, 2007 12:11 AM
Posted on December 11, 2007 00:11
Ads still drive the majority of the internet, unfortunately. Knowing how to manipulate ad services is probably a useful skill nowadays.
Posted by Pat Mulholland | December 14, 2007 12:04 AM
Posted on December 14, 2007 00:04