This is the 2006-2007 teaser for the the Armada pro ski team.
Armada is a ski company created by a group of pro skiers who wanted to revolutionize freestyle skiing. They officially tied the knot in 2002 as a business and have been leading the ski industry in design and innovation ever since. Unlike other ski companies, Armada is athlete owned and driven.
They have a whole line of skis especially developed for certain skiing environments and conditions. Whether you like surfing on pow in the backcountry or stomping rails in the park, Armada has a ski for you.
If anyone skis or would like to ski in the future, go Armada.
Armada uses information technology to promote their products and generate interest and hype in their skiing team. They have a very well-designed flash site that includes an online store and pro, amateur, and regional rider biographies. The interesting thing; the founding members of the company design and code the website. They serve as their own internal IT department.
Comments (2)
Matt, even though that video was quite lengthy, and you were standing over my shoulders while I was watching it, I was still thoroughly impressed with the skiing video. Although I don't ski, I know a few brands such as Rossignol, Head, and others, but I have never heard of Armada. They seem very high-end and I am sure you will use Armada's for your future skiing pleasures, since you have their Brand on your desktop background. I hope you can be patient for a couple more months until the snow comes..
Posted by Albert | September 13, 2007 10:54 PM
Posted on September 13, 2007 22:54
Hey man. Cool video. It actually persuades me to actually try skiing at least once in my life. Maybe not armada because it sounds expensive, but something cheap that hopefully won't break and kill me.
Posted by Eric H. | September 18, 2007 4:18 PM
Posted on September 18, 2007 16:18