Life is bewildering — essentially, it’s a fatal disease of uncertain course and unknown duration. If we are to make any sense of it, if we are to tame our existential terrors, we must gratefully cling to those few established truths on which we know we can rely: Day follows night. Sex causes babies. To lose weight, eat less. American cars suck.
January 2011 Archives
In a recent review article, [Richard Palmer, a biologist at the University of Alberta,] summarized the impact of selective reporting on his field: “We cannot escape the troubling conclusion that some—perhaps many—cherished generalities are at best exaggerated in their biological significance and at worst a collective illusion nurtured by strong a-priori beliefs often repeated.”
…As Palmer notes, this wide discrepancy suggests that scientists find ways to confirm their preferred hypothesis, disregarding what they don’t want to see. Our beliefs are a form of blindness.
Let the design team be the design experts. Your job is to be the business expert. Ask them how their design solutions meet your business goals. If you trust your design team, and they can explain how their recommendations map to those goals, you’re fine. If you neither trust them, nor can they defend their choices it’s time to get a new design team.