Shorter “Why Transformation Efforts Fail”

1. Not Establishing a Great Enough Sense of Urgency
2. Not Creating a Powerful Enough Guiding Coalition
3. Lacking a Vision
4. Undercommunicating the Vision by a Factor of Ten
5. Not Removing Obstacles to the New Vision
6. Not Systematically Planning for, and Creating, Short-Term Wins
7. Declaring Victory Too Soon
8. Not Anchoring Changes in the Corporation’s Culture

— Leading Change: Why Transformation Efforts Fail

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