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Lisa E. Bolton - Research


Research Interests:
Judgment, prediction and decision-making by managers and consumers, with substantive interests in new products, pricing, consumer finances, health marketing, and marketing strategy

Working Papers 

Scott, Maura L, Martin Mende, and Lisa E. Bolton, “Are Consumers Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships.”

Bolton, Lisa E., and Anna S. Mattila, “A Reservoir of Goodwill? How Corporate Social Responsibility Affects Service Recovery”.

Bhattarcharjee, Amit, Lisa E. Bolton, and Americus Reed II, “License to Lapse: Lay Theories and a Healthy Lifestyle.”

Chen, Haipeng, Lisa E. Bolton, and Sharon Ng, “Culture, Relationship Norms and the Dual Entitlement Principle.”

Recent Publications

Bolton, Lisa E., and Joseph W. Alba (2011), When Less is More: Consumer Aversion to Waste, Journal of Consumer Psychology, forthcoming.

Bolton, Lisa E., Paul N. Bloom, and Joel B. Cohen (2011), "Using Loan Plus Lender Literacy Information to Combat One-sided Marketing of Debt Consolidation Loans," Journal of Marketing Research, Journal of Marketing Research, 48
(special issue), S51-S59. Funded by the National Endowment for Financial Education and a Smeal Research Grant.

Wang, Wenbo, Hean Tat Keh, and Lisa E. Bolton (2009), " Lay Theories of Medicine and a Healthy Lifestyle", Journal of Consumer Research, 37 (June), 80-97.

Bolton, Lisa E., Hean Tat Keh, and Joseph W. Alba (2009), “How Do Price Fairness Perceptions Differ Across Culture?," Journal of Marketing Research, 47 (June), 564-76.

Bolton, Lisa E., Americus Reed II, Kevin G. Volpp, and Katrina Armstrong (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?”, Journal of Consumer Research, 34 (May), 713-26.

Bolton, Lisa E., and Joseph W. Alba (2006), "Price Fairness: Good and Service Differences and the Role of Vendor Costs,” Journal of Consumer Research, 33 (September), 258-265.

Bolton, Lisa E., Joel B. Cohen, and Paul N. Bloom (2006), "Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?”, Journal of Consumer Research, 33 (June), 71-81.

Reed II, Americus, and Lisa E. Bolton (2005), “The Complexity of Identity,” Sloan Management Review, 46 (3), 18-22.  

Bolton, Lisa E., and Americus Reed II (2004), “Sticky Priors: The Perseverance of Identity Effects on Judgment", Journal of Marketing Research, 41 (November), 397-411. 

Bolton, Lisa E., Luk Warlop, and Joseph W. Alba (2003), “Consumer Perceptions of Price (Un)Fairness,” Journal of Consumer Research, 29 (March), 474-491.  

Bolton, Lisa E. (2003), “Stickier Priors: The Effects of Nonanalytic Versus Analytic Thinking in New Product Forecasting,” Journal of Marketing Research , XL (February), 65-79.

Reed II, Americus, David B. Wooten & Lisa E. Bolton (2002), “The Temporary Construction of Consumer Attitudes,” Journal of Consumer Psychology, 12 (4), 375-388.

Please contact the author regarding articles not posted on this website due to copyright restrictions.