About/CV
Lisa E. Bolton
Professor Lisa E. Bolton is an Associate Professor of Marketing at the Pennsylvania State University. Her Ph.D. is in Marketing from the University of Florida. She has a Master’s degree in Clinical Engineering from the University of Toronto and a Bachelor’s degree in Engineering Physics from the Royal Military College of Canada.
Her research focuses on judgment and
decision-making by managers and consumers, with substantive interests
in new products, pricing, risk perceptions, and consumer spending and
finances. She has published in leading marketing journals, including
the Journal of Marketing Research, the Journal of Consumer Research,
and Sloan Management Review. Her research has also been recognized by
MSI (MSI Young Scholar’s Program 2005) and the AMA (the John A. Howard
AMA Doctoral Dissertation Award 1999-2000), and she is on the editorial
boards of the Journal of Marketing and the Journal of Public Policy
& Marketing. She teaches marketing courses, with an emphasis
on consumer insight, in the Smeal College of Business.