Elevator Speech

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With thirty seconds in an elevator with Wendi Goldsmith, CEO of Bioengineering Group, I would make a pitch for the organization to broaden its scope to focus on energy:

"Wendi, over the past 20 years, you've shown a clear commitment to sustainability. In order to truly accomplish your mission of building sustainable communities on an ecological foundation, you've got to balance your focus to include more energy projects. You have the experts on staff and have proven yourselves within water management, and you yourself confessed to loving a good challenge. The next step in your company's evolution is to broaden your scope to tackle energy challenges. It would give you greater depth within projects and allow you to expand your business while still adhering to your triple bottom line staff promise to 'have fun, do good, make money.' "

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