
Here's an article I wrote for the
State College Magazine in January 2012.
Even if you enjoy technical writing, it's good practice to mix it up a bit and write for different audiences. You'll see the tone and voice for this piece are very different from ones used for a peer-reviewed journal.
Tone in writing comes from the choice of words (usage) and the way the sentences are structured (syntax). Voice in writing comes from your unique personality and the way you communicate. Have you ever read a text from your mom and you could tell it was her even if you didn't see her name associated with it on your phone? That's because as a reader, there's a sound to the language, and you recognized the sound of your mother's communication style.
Tone and voice together create style. Style is used to engage your readers and give you credibility as the writer. As you read this piece, look for specific ways the style fits the audience.
Modern Mod
It's a new year, but the hot trend isn't about the
future--it's about the past. The buzzword is "vintage" and all things old are
new again.
In lots of
ways, vintage is American. Making a sow's ear into a silk purse reflects good,
old-fashioned American ingenuity. The economic downturn has given us a renewed
interest in making do, even if our greater resourcefulness is born out of
necessity. And who doesn't feel like a champion of individualism and
self-expression when scoring a one-of-a-kind item?
Vintage is
also modern. It's a form of recycling and a way of being green.
And, it
connects us to our past and to those we loved who may not be with us anymore.
We feel comfort in the nostalgia.
Our
TV-centric culture reflects this trend too. Flip on the remote and you're
likely to find dapper Don Draper, the quintessential '60's man of "Mad Men," or
a buxom beauty as a stewardess on the new Pan Am period drama. Even old shows
are new again--with the remake of "Hawaii Five-O," "book 'em, Danno," is back.
Our local
experts agree the vintage fever Hollywood contrived is happening in Happy
Valley too, particularly with the decades of the '50s, '60s, and '70s. From
fashion, to home décor, and the gamut of all things old that are new again,
we'll give you the Centre County scoop.
Shelley
Banker, owner of The Rag and Bone, a vintage clothing store in State College,
shares her insight on the historical influences on fashions of the '50s, '60s,
and '70s. Patricia Gordon, owner of Riley on Main, a home décor and design
service business, provides advice for incorporating period pieces into your
home. And Rog Snyder, owner of Apple Hill Antiques, gives his perspective on
the art of the deal.
We begin the new year with a
fresh look at old-fashioned food, events, etiquette, fashion, home décor, and
all that's old is new again. Get ready to connect to your past and celebrate
your groovy future.
Old Fashioned
"I don't really have to explain the concept of
vintage so much anymore," says Shelley Banker, the owner of The Rag and Bone, a
vintage clothing boutique in State College. "When I started, I did. Now most
people know."
In
1993, fresh out of Penn State with a degree in advertising, Shelley Banker took
a road trip to Atlanta looking for employment. "Along the way I was hitting
thrift stores for clothing because I liked the creative process of finding
unique clothing with a past. I also liked the romance and the thrill of the
search," Banker recalls.
She
ended up with a car full of inventory, and a significant stride toward a
workable business plan. "I noticed many
southern college towns had successful vintage clothing stores, so I decided if
I didn't like the job in Atlanta, I'd use my purchases to open a vintage
clothing store in State College."
This
was the beginning of The Rag and Bone, currently on Calder Way. According to Banker,
"vintage clothing is anything from the 1920s to 1980s that is still wearable.
Clothing older than this is considered antique, and may be collected, but it's
not wearable." She laughs. "And, although I sometimes get requests for '90s
clothing, it's not far enough away from today to be 'seasoned' yet." She tells
these customers to give it time.
She
also has noticed a particular interest in clothing from the '50s, '60s, and '70s.
"I think there are many reasons, but partly because of economic necessity. With
vintage, you can have quality and a good price."
Banker
views fashion as a walking history of our country. She points out that in the '50s
the restrictions from World War II were gone, and women were leaving their
factory jobs as the men returned from the war and took back the positions.
Femininity returned and womanly shapes were accentuated with nipped waists.
Fabric was more plentiful than it had been during the war when rationing was in
effect, so women wore fuller skirts and men strutted proudly in their fat ties
and wide-legged suit pants. In comparison to today's clothing, most fashion was
uber-formal, as casual Fridays didn't exist yet.
The
'60s, from Banker's perspective, are the most fascinating fashion decade
because they came in one way and exited in another. In the early '60s, Jackie
Kennedy's classic style with its two-piece suits, pill box hats, and gloves, was
emulated by American women. By the end of the '60s, with social turmoil from
the civil rights and feminist movements and the Vietnam War, fashion was about
breaking conventions: shocking hot pants, white go-go boots, super mini-skirts,
fishnet stockings, bold patterns and psychedelic colors. For men, clothing
items became narrower: ties, suit lapels, and pant legs went skinny. Options
for less formal wear coincided with the rise in denim. The clean shaven man and
the well-coiffed woman gave way to purposeful slovenliness with the
introduction of the hippie culture.
By
the '70s, fashion was a slave to convenience as more women entered the work
force. Clothing was marketed based on how easy the fabric was to care for.
Synthetics, such as Dacron polyester and permanent press promised carefree
living to the working woman.
More
options for women opened up with the acceptance of the pantsuit for work attire
too. The big fashion story of the '70s was for men, reports Banker. "Men,
longing for a comfortable suit for after-hours, discovered the leisure suit.
Some were made in non-traditional colors too; I think I have some in my store
in powder blue and bright yellow."
The
appeal to vintage clothing is the connection to the past, but it's also about
making sure valuable pieces of history don't get tossed out. One of Banker's
favorite stories is about the time she purchased two garbage bags full of "the
most exquisite, handmade gowns from the '30s and '40s with beads and lace and
incredible workmanship."
A
man stopped in on a whim because he had cleaned out his deceased aunt's closet.
"I bought everything in both bags," Banker says. "The man went away happy, but
I was happier because I not only got money for them, I made sure one-by-one
each of the gowns were adopted and went to loving homes."
Old Home
"Everything recycles, especially styles," says Patricia
Gordon, owner of Riley on Main, a home décor store on the historic diamond in
Boalsburg. In addition to operating her store, Patricia and her design team
offer interior design services for commercial and residential projects. She's
been buying and selling vintage and antique furnishings since 1988.
"Right
now, there's a tremendous interest in the '50s,
'60s,
and '70s,
in home décor. People who are between 20 to 40 years old didn't grow up with
these looks and are intrigued by them. Those who are older than 40 tell me, 'I
remember my family or my parents had that, so there's nostalgia about these
time periods too."
According
to Gordon, home decor in the '80s
was opulent with bows and lots of fringe. The trend today is completely against
this look, which also corresponds particularly well with these decades.
"Today's look in home décor is much less fussy, with simple lines and an
interest in 'green' design." She noticed this trend at last year's High Point
Market, a large furniture exhibition in North Carolina she attends regularly.
"Furniture
makers are offering lines that reflect and revive earlier styles from influential
designers such as Charles and Ray Eames and Milo Baughman," Gordon says. Thayer
Coggin, a leading contemporary furniture manufacturer, who was associated with
Baughman, is still producing many Baughman lines through his company, despite
his death in 2003.
Baughman pieces
are so popular that earlier this year when Gordon learned there was an
authentic upholstered piece available at a Centre County auction, she sent one
of her design assistants to bid up to $1,000 on it. Little did she know that a
dealer from Philadelphia would show up prepared to bid $8,000. He took the
piece home.
Even if you
can't afford an original, Gordon recommends using some of the new remakes sold
by many modern furniture manufacturers. The remakes use the same lines as the
originals and are usually more affordable. They're often more comfortable
because improvements have been made in fill and framing materials.
Another
obstacle to overcome when incorporating decade pieces into your home is not to
overdo the look. She suggests avoiding doing a whole room with pieces from any
one period. "This just makes a home look like Epcot or a Hollywood set. It's
too contrived. Instead, try pulling in, say a remake of an egg chair or
Saarinen table to give a room vividness and character." She also recommends
grouping items "to tell a story, but don't tell the same story a hundred times
throughout your house. Be mindful of scale to give balance and drama too."
To
recognize the decades in furnishings, Gordon suggests thinking about the '50s as a
time of bold curves and playful fabrics. "It was the fruits, flowers and
animals decade. Mohair and leather were popular too, especially in high-end
furnishings. Gold, chrome, plastic, glass and other metals were combined in
ways previously not used."
By the '60s, there
was an interest in more natural, earth-friendly fabrics and the lines were more
geometric. "It was a period of rebelliousness," and according to Gordon, "This
is reflected in home décor with large contrasts. On one hand, there's the
classic look of Pierre Cardin and on the other, there's the whole drug culture
with bubble lamps and lava stones."
With the '70s,
international influence dominated home decor. Globalization gave middle America
Pier 1 and access to exotic furnishings from faraway places previously
available to only those who traveled widely. The Bohemian look, with cotton
Indian prints, bamboo shades, and hand carved wood pieces, was in vogue.
"Repurposing was born too," says Patricia. "Large cable spools were turned into
tables, used wine bottles became candlesticks, and milk crates were all
purpose."
Many
combinations from each of the decades can be mixed together. "It can be great
self-expression of your personal history and taste," she says as she pauses
thoughtfully, and then adds with emphasis, "but remember even eclectic has
harmony when it's done well."
Treasure Hunter
"After all these spoofy university-types go
home, I'll teach you how to properly evaluate an antique," Rog Snyder, owner of
Apple Hill Antiques, recalls being told by his mentor, Lester Zettle.
In the early '60s, Lester Zettle was
a well-known antiques dealer in Spring Mills who converted the corncrib and
chicken coop on the family farm into his "showroom." At the time, Rog Snyder
was a recent Penn State graduate living with his wife, Jan, in a modest
apartment on East Nittany Avenue for $55 a month.
The Snyders had already received
their first antique, as a wedding present. "My grandfather was an antique
dealer back when antique dealers were strange people," Snyder says. "[He] told
me he was 'thinking about getting me a cupboard for a present.' He said he'd
pay half, $75, and I could pay half. We drove his behemoth 1949 Lincoln to go
pick it up, and as we were in the car returning with the high-back dry sink, he
told Jan to lean over and give him a kiss. She did, and he said, 'Now we're
even. That kiss was worth $75.'"
Over the years, as the Snyders
furbished their home, they took lots of trips to Spring Mills, where they
befriended Zettle. "He liked us," Snyder recalls. "That day when the spoofy
people left, he got me down on all fours, and we looked underneath a piece to
understand the hand workmanship. Over time, he taught me how to feel the
technique of manufacturing with my hands, and to examine the hardware--nails,
and screws--which were all made by hand back then. I learned that the top of
anything isn't where the proof of age is. The real proof is underneath."
Although Snyder's day job was as an
engineer at the Materials Research Laboratory on campus, he continued to learn
about antiques through books and travels. "Jan and I liked to upgrade, so I'd
buy a walnut drop leaf table for $10, refurbish it, and sell it for a hundred."
He also found himself addicted to
"the quest of the treasure." If you listen to those in the antique and vintage
business for any time, it's easy to see this common thread to their stories. It
may start out innocently. A good find--and then a spectacular find--and then
they're hooked, forever searching for the next amazing find.
One of Snyder's most memorable finds
was by happenstance. He and Jan were early for a wedding, so they headed into
an antique shop. Jan was milling about in another aisle, when Rog spotted a
treasure. He reached down to a shelf and carefully pulled toward him a cobalt
blue salt dip, a tiny glass bowl--about 2 ½ inches in diameter--used prior to
salt shakers on dinner tables. Turning the dip over, he saw Boston and
Pittsburgh stamped in the middle, an indication it was authentic Boston and
Sandwich Glass. He ran his schooled fingers over the mold, and tinged it to
hear the characteristic sound of lead crystal. He paid $8.10 and sold it for
$400.
These
days you'll find Snyder retired from the university and giving appraisals,
lectures, and sometimes even impromptu lessons to visitors of Apple Hill
Antiques. "It's the teacher in me," he confesses. His avuncular manner and
depth of knowledge about antiques helps him oversee over 50 antique dealers all
in business at Apple Hill. He's happy to report greater interest in antiques
and vintage these days, particularly with respect to the '50s, '60s, and '70s.
"Those chrome and Formica tables from the '50s," he says, "can't get them fast
enough!
"The
popularity of antiques and vintage is partly because there's a comfort level for
customers with having things they remember their grandmothers or mothers had. There's
an interest in recycling and not wasting because of economic necessity. It's
made this business grow."
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