hans baumgartner

Smeal Professor of Marketing

Smeal College of Business

The Pennsylvania State University

 

List of Publications

(in chronological order)

 

Bagozzi, Richard P., Johann Baumgartner, and Youjae Yi (1989), “An Investigation into the Role of Intentions as Mediators of the Attitude-Behavior Relationship,” Journal of Economic Psychology, 10 (March), 35-62.

 

Bagozzi, Richard P., Youjae Yi, and Johann Baumgartner (1990), “The Level of Effort Required for Behaviour as a Moderator of the Attitude-Behaviour Relation,” European Journal of Social Psychology, 20 (January/February), 45-59.

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (1991), “An Investigation Into the Validity of Raju’s Scale of Exploratory Behavior Tendencies,” in: Frank Bradley (ed.), Marketing Thought Around the World, Proceedings of the 20th Annual Conference of the European Marketing Academy, Vol. 1, Dublin, Ireland, 1-20.

 

Bagozzi, Richard P., Hans Baumgartner, and Youjae Yi (1992), “State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage,” Journal of Consumer Research, 18, 505-518.

 

Bagozzi, Richard P., Hans Baumgartner, and Youjae Yi (1992), “Appraisal Processes in the Enactment of Intentions to Use Coupons,” Psychology & Marketing, 9 (November/December), 469-486.

 

Baumgartner, Hans, Mita Sujan, and James R. Bettman (1992), “Autobiographical Memories, Affect, and Consumer Information Processing,” Journal of Consumer Psychology, 1 (1), 53-82.

 

Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1992), “The Role of Optimum Stimulation Level in Exploratory Consumer Behavior,” Journal of Consumer Research, 19 (December), 434-448.

 

Baumgartner, Hans (1992), “Remembrance of Things Past: Music, Autobiographical Memory, and Emotion,” in: John F. Sherry, Jr. and Brian Sternthal (eds.), Advances in Consumer Research, 19, Provo, UT: Association for Consumer Research, 613-620.

 

Baumgartner, Hans (1993), “An Exploratory Investigation of Holistic and Analytic Modes of Product Perception,” in: Leigh McAlister and Michael L. Rothschild (eds.), Advances in Consumer Research, 20, Provo, UT: Association for Consumer Research, 673-677.

 

Pieters, Rik and Hans Baumgartner (1993), “The Attitude Toward Advertising of Advertising Practitioners, Homemakers and Students in The Netherlands and Belgium,” in: W. Fred van Raaij and Gary J. Bamossy (eds.), European Advances in Consumer Research, 1, 39-45.

 

Sujan, Mita, James R. Bettman, and Hans Baumgartner (1993), “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective,” Journal of Marketing Research, 30 (November), 422-436.

 

Bagozzi, Richard P. and Hans Baumgartner (1994), “The Evaluation of Structural Equation Models and Hypothesis Testing,” in: Richard P. Bagozzi (ed.), Principles of Marketing Research, Cambridge, MA: Blackwell Publishers, 386-422.

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (1994), “An Investigation Into the Construct Validity of the Arousal Seeking Tendency Version II Scale,” Educational and Psychological Measurement, 54 (Winter), 993-1001.

 

Pieters, Rik, Hans Baumgartner, and Huib Stad (1994), “Diagnosing Means-End Structures:  The Perception of Word-Processing Software and the Adaptive-Innovative Personality of Managers,” in: Josée Bloemer, Jos Lemmink, and Hans Kasper (eds.), Marketing: Its Dynamics and Challenges, Proceedings of the 23rd Annual Conference of the European Marketing Academy. Vol. 2, Maastricht, The Netherlands, 749-762.

 

Baumgartner, Hans (1995), “On the Utility of Consumers’ Theories in Judgments of Covariation,” Journal of Consumer Research, 21 (March), 634-643.

 

Baumgartner, Hans (1995), “Categorising Common Behavioural Antecedents as Expressed in Everyday Language,” European Journal of Social Psychology, 25 (November/December), 603-619. [Lead article]

 

Baumgartner, Hans (1995), “Rick Bagozzi’s Contributions to Attitude Research: A Preliminary Assessment,” in: Devanathan Sudharshan and Kent Monroe (eds.), Proceedings of the 13th Paul D. Converse Symposium, Chicago, IL: American Marketing Association, 121-131.

 

Baumgartner, Hans (1995), Review of Variety-seeking in Product Choice Behavior: Theory with Applications in the Food Domain, by Hans C. M. Van Trijp, Mansholt Studies 1, Wageningen Agricultural University, Wageningen, The Netherlands, 1995, in: International Journal of Research in Marketing, 14 (July), 295-298.

 

Baumgartner, Hans and Richard P. Bagozzi (1995), “Specification, Estimation, and Testing of Moment Structure Models Based on Latent Variates Involving Interactions Among the Exogenous Constructs,” Sociological Methods & Research, 24 (November), 187-213.

 

Homburg, Christian and Hans Baumgartner (1995), “Die Kausalanalyse als Instrument der Marketingforschung: Eine Bestandsaufnahme,” Zeitschrift für Betriebswirtschaft, 65, 1091-1108.

 

Homburg, Christian and Hans Baumgartner (1995), “Beurteilung von Kausalmodellen: Bestandsaufnahme und Anwendungsempfehlungen,” Marketing: Zeitschrift für Forschung und Praxis, 17, 162-176.

 

Phillips, Diane M., Jerry C. Olson, and Hans Baumgartner (1995), “Consumption Visions in Consumer Decision Making,” in: Frank R. Kardes and Mita Sujan (eds.), Advances in Consumer Research, 22, Provo, UT: Association for Consumer Research, 280-284.

 

Pieters, Rik, Hans Baumgartner, and Doug Allen (1995), “A Means-End Chain Approach to Consumer Goal Structures,” International Journal of Research in Marketing, 12 (October), 227-244.

 

Rameckers, Lucille, Piet Vanden Abeele, Jan-Benedict Steenkamp, and Hans Baumgartner (1995), “Differential Relationship of Affect-Traces: Pleasure and Arousal,” in: Michelle Bergadaà (ed.), Marketing Today and for the 21st Century, Proceedings of the 24th Annual Conference of the European Marketing Academy, Vol. 2, Cergy-Pontoise, France, 1957-1963.

 

Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1995), “Development and Cross-Cultural Validation of a Short Form of CSI as a Measure of Optimum Stimulation Level,” International Journal of Research in Marketing, 12 (July), 97-104. [Lead article]

 

Zwick, Rami, Rik Pieters, and Hans Baumgartner (1995), “On the Practical Significance of Hindsight Bias:  The Case of the Expectancy-Disconfirmation Model of Consumer Satisfaction,” Organizational Behavior and Human Decision Processes, 64 (October), 103-117.

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (1996), “Exploratory Consumer Buying Behavior: Conceptualization and Measurement,” International Journal of Research in Marketing, 13 (April), 121-137.

 

Baumgartner, Hans and Christian Homburg (1996), “Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review,” International Journal of Research in Marketing, 13 (April), 139-161.

 

Steenkamp, Jan-Benedict E.M., Hans Baumgartner, and Elise van der Wulp (1996), “The Relationships Among Arousal Potential, Arousal and Stimulus Evaluation, and the Moderating Role of Need for Stimulation,” International Journal of Research in Marketing, 13 (October), 319-329.  [This paper won the Houghton-Mifflin Best Paper Award at the 1994 EMAC Conference.]

 

Baumgartner, Hans, Mita Sujan, and Dan Padgett (1997), “Patterns of Affective Reactions to Ads: The Integration of Moment-to-Moment Responses into Overall Judgments,” Journal of Marketing Research, 34 (May), 219-232.

 

Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1997), “Latent Curve Models and their Application in Marketing,” in: David Arnott et al. (eds.), Marketing: Progress, Prospects, and Perspectives, Proceedings of the 26th Annual Conference of the European Marketing Academy, Vol. 3, Warwick, England, 2075-2081.

 

Bagozzi, Richard P., Hans Baumgartner, and Rik Pieters (1998), “Goal-directed Emotions,” Cognition and Emotion, 12 (January), 1-26. [Lead article]

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (1998), “Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications,” Marketing Letters, 9 (February), 21-35.

 

Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1998), “Assessing Measurement Invariance in Cross-National Consumer Research,” Journal of Consumer Research, 25 (June), 78-90.  [The authors received the Excellence in Global Marketing Research Award from the Global Marketing SIG at the 2005 AMA Summer Conference.]

 

Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1998), “Assessing Measurement Invariance through Multi-Sample Structural Equation Modeling,” in: Lutz Hildebrandt and Christian Homburg (eds.), Die Kausalanalyse - Instrument der empirischen betriebswirtschaftlichen Forschung, Schäffer-Poeschel, 400-426.

 

Phillips, Diane M., Hans Baumgartner, and Rik Pieters (1999), “Influence in the Evolving Citation Network of the Journal of Consumer Research,” in: Eric J. Arnould and Linda M. Scott (eds.), Advances in Consumer Research, 26, Provo, UT: Association for Consumer Research, 203-210.

 

Pieters, Rik, Hans Baumgartner, Jeroen Vermunt, and Tammo Bijmolt (1999), “Importance and Similarity in the Evolving Citation Network of the International Journal of Research in Marketing,” International Journal of Research in Marketing, 16 (June), 113-127.

 

Kirmani, Amna and Hans Baumgartner (2000), “Reference Points Used in Quality and Value Judgments,” Marketing Letters, 11 (November), 299-310.

 

Steenkamp, Jan-Benedict E.M. Steenkamp and Hans Baumgartner (2000), “On the Use of Structural Equation Models for Marketing Modeling,” International Journal of Research in Marketing, 17 (September), 195-202. 

 

Bagozzi, Richard P., Hans Baumgartner, Rik Pieters, and Marcel Zeelenberg (2001), “The Role of Emotions in Goal-Directed Behavior,” in: Cindy Huffman, Ratti Ratneshwar, and David Mick (eds.), The Why of Consumption: Perspectives on Consumer Motives, Goals, and Desires, London: Routledge, 36-58.

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2001), “Response Styles in Marketing Research: A Cross-National Investigation,” Journal of Marketing Research, 38 (May), 143-156.  [Lead article, finalist for the Paul E. Green Award and the William F. O’Dell Award.]

 

Pieters, Rik, Doug Allen, and Hans Baumgartner (2001), “A Means-End Conceptualization of Goal-Directed Consumer Behavior,” in: Thomas J. Reynolds and Jerry C. Olson (eds.), Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy, Mahway, NJ: Lawrence Erlbaum, 413-433.

 

Baumgartner, Hans (2002), “Toward a Personology of the Consumer,” Journal of Consumer Research, 29 (September), 286-292.

 

Goldberg, Marvin E. and Hans Baumgartner (2002), “Cross-Country Attraction as a Motivation for Product Consumption,” Journal of Business Research, 55 (November), 901-906.

 

Phillips, Diane M. and Hans Baumgartner (2002), “The Role of Consumption Emotions in the Satisfaction Response,” Journal of Consumer Psychology, 12 (3), 243-252.

 

Pieters, Rik and Hans Baumgartner (2002), “Who Talks to Whom?  Intra- and Interdisciplinary Communication in Economics Journals,” Journal of Economic Literature, 40 (June), 483-509.

 

Baumgartner, Hans and Rik Pieters (2003), “The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time,” Journal of Marketing, 67 (April), 123-139. 

 

Grewal, Rajdeep, Joseph A. Cote, and Hans Baumgartner (2004), “Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing,” Marketing Science, 23 (Fall), 519-529.

 

Yi, Sunghwan and Hans Baumgartner (2004), “Coping with Negative Emotions in Purchase-Related Situations,” Journal of Consumer Psychology, 14 (3), 303-317.  [Sunghwan Yi received the JCP Young Contributor Award for this paper.]

 

Bosmans, Anick and Hans Baumgartner (2005), “Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not,” Journal of Consumer Research, 32 (December), 424-434.

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2006), “An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data,” Journal of Marketing Research, 43 (August), 431-442. 

 

[Translated into French and reprinted as: Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2006), “Une amélioration de l’analyse de la mesure des construits marketing, applicable aux données panels,” Recherche et Applications en Marketing, 21 (4), 79-97).]

 

Baumgartner, Hans and Jan-Benedict E.M. Steenkamp (2006), “Response Biases in Marketing Research,” in: Rajiv Grover and Marco Vriens (eds.), The Handbook of Marketing Research, 95-109.

 

Rik Pieters, Hans Baumgartner, and Richard P. Bagozzi (2006), “Biased Memory for Prior Decision Making: Evidence from a Longitudinal Field Study,” Organizational Behavior and Human Decision Processes, 99 (January), 34-48.

 

Baumgartner, Hans and Rik Pieters (2008), “Goal-Directed Consumer Behavior: Motivation, Volition and Affect, in: Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes (Eds.), Handbook of Consumer Psychology, New York: Lawrence Erlbaum, 367-392.

 

Baumgartner, Hans, Rik Pieters, and Richard P. Bagozzi (2008), “Future-Oriented Emotions: Conceptualization and Behavioral Effects,” European Journal of Social Psychology, 38 (June), 685-696.

 

De Jong, Martijn G., Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner (2008), “Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation,” Journal of Marketing Research, 45 (February), 104-115.

 

Yi, Sunghwan and Hans Baumgartner (2008), “Motivational Compatibility and Anticipated Feelings,” Psychology & Marketing, 25 (November), 1007-1026. [Lead article]

 

Yi, Sunghwan and Hans Baumgartner (2009), “Regulatory Focus and Message Framing: A Test of Three Accounts,” Motivation and Emotion, 33 (December), 435-443.

 

Baumgartner, Hans (2010), “Bibliometric Reflections on the History of Consumer Research,” Journal of Consumer Psychology, 20 (July), 233-238.

 

Baumgartner, Hans (2010), “A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology,” in: Naresh K. Malhotra (ed.), Review of Marketing Research, 6, 3-36.

 

Baumgartner, Hans (2010), “Structural Equation Modeling,” in: Wagner A. Kamakura (ed.), Wiley International Encyclopedia of Marketing, Vol. 2, Chichester, England: Wiley, 262-274.

Baumgartner, Hans and Rik Pieters (2010), “Consumer Goals and Motivation,” in: Richard P. Bagozzi and Ayalla A. Ruvio (eds.), Wiley International Encyclopedia of Marketing, Vol. 3, Chichester, England: Wiley, 196-203.

 

Bosmans, Anick, Rik Pieters, and Hans Baumgartner (2010), “The Get Ready Mindset: How Gearing Up for Later Impacts Effort Allocation Now,” Journal of Consumer Research, 37 (June), 98-107.

 

Steenkamp, Jan-Benedict E.M., Martijn G. de Jong, and Hans Baumgartner (2010), “Socially Desirable Response Tendencies in Survey Research,” Journal of Marketing Research, 47 (April), 199-214. [Lead article]

Yi, Sunghwan, and Hans Baumgartner (2011), “Coping with Guilt and Shame in the Impulse Buying Context,” Journal of Economic Psychology, 32 (June), 458-467.

 

Baumgartner, Hans (2012), “Repetitive Purchase Behavior,” in: Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt (eds.), Quantitative Marketing and Marketing Management, Wiesbaden: Springer Gabler, 269-286.

 

Baumgartner, Hans and Bert Weijters (2012), “Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies,” Journal of Retailing, 88 (December), 563-566.

 

Weijters, Bert and Hans Baumgartner (2012), “Misresponse to Reversed and Negated Items in Surveys: A Review,” Journal of Marketing Research, 49 (October), 737-747.

 

Weijters, Bert, Maggie Geuens, and Hans Baumgartner (2013), “The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales,” Journal of Consumer Research, 40 (August), 368-381.

 

Weijters, Bert, Hans Baumgartner, and Niels Schillewaet (2013), “Reversed Item Bias: An Integrative Model,” Psychological Methods, 18 (September), 320-334.

 

Weijters, Bert, Alain De Beuckelaer, and Hans Baumgartner (2014), “Discriminant Validity Where There Should Be None: Positioning Same-Scale Items in Separated Blocks of a Questionnaire,” Applied Psychological Measurement, 38 (6), 450-463.

 

Baumgartner, Hans, and Bert Weijters (2015), “Response Biases in Cross-Cultural Measurement,” in: Sharon Ng and Angele Y. Lee (Eds.), Handbook of Culture and Consumer Behavior, Oxford, UK: Oxford University Press, 150-180.

 

Königstorfer, Jörg, and Hans Baumgartner (2016), “The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Post-Consumption Physical Activity”, Journal of Marketing Research, 53 (February), 124-138.

 

Weijters, Bert, Stefano Puntoni, and Hans Baumgartner, “Methodological Issues in Cross-Linguistic and Multilingual Advertising Research,” Journal of Advertising, in press.

 

Weijters, Bert, Hans Baumgartner, and Maggie Geuens, “The Calibrated Sigma Method: An Efficient Remedy for Between-Group Differences in Response Category Use on Likert Scales,” International Journal of Research in Marketing, in press.

 

Gunasti, Kunter, and Hans Baumgartner, “The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion,” Customer Needs and Solutions, in press.

 

Baumgartner, Hans and Bert Weijters, “Measurement Models for Marketing Constructs,” in:  Berend Wierenga and Ralf van der Lans (Eds.), Handbook of Marketing Decision Models, New York, NY: Springer, forthcoming.

 

Baumgartner, Hans and Bert Weijters, “Structural Equation Modeling,” in: Peter S.H Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, and Koen H. Pauwels (Eds.), Advanced Methods for Modeling Markets, New York, NY: Springer, forthcoming.