Fonts have personalities and deliver an important
part of your message. If your font choice is incongruous with your message, the
message will lose some of its credibility and might be confusing or hard to interpret. Furthermore, some fonts, even popular ones, have undesirable reputations and should
be avoided. For example, Comic Sans makes the top ten of almost every worst font list.
To choose the right font, it's best to
learn about all the wrong ones. Like choosing a mate, getting to know a lot of font types
before making your decision will increase your chances of finding the
right one. If you are branding your company or your professional identity, consider
holding true to one font style.
In any one document, limit
yourself to two font styles; more than two will distract your audience. Ultimately, in order to make the right font choice, you need to know the various arguments
each font makes.
The following videos, while entertaining, will help illuminate the ongoing conversation regarding font choice.The following BBC radio program "From
Arial to Wide Latin" has been modified from a podcast to a video format to help you understand the meaning of fonts and how they are used and understood.