Five Tips for Writing Your About Page,James
Chartrand If you're going to put your words on public display, it's your job to make that content compelling, intriguing, entertaining or informative. If it's boring... well. Suffice it to say that very few readers are going to be interested.
That's why your About page has to be just as good as every other
piece of content on your site....
Consistently Stylish
...Put Yourself Out There
Welcome to Generation X and Y, where millions of people crave
personality, transparency and honesty. Gone are the days of About pages
listing the year of company founding and boring credentials. Now people
want to see who you are, how you came to be here and what your favorite
color might be....
That doesn't mean you should use your About page to tell your life story, reveal your deepest, darkest secrets or go on about unrelated traumatic events. Keep the content relevant and concise. Just add a personal touch and give people a taste of who you are. List a bit of 'you' trivia. Talk about how you got started. Show a little of the face behind the online mask.
Don't Forget the Credentials
While About pages should tell an honest, interesting story, they should also still have those credentials in there. Mention your experience, your education or your skills - just do it with style. Note how long you've been in business (if it's been a while), and indicate any accomplishments that make you stand out. You can also list associations you're involved in, distinguishing factors, or organizations you support. Do you do volunteer work or donate funds? List that too, because it helps show people what you stand for....
Tell a Good Story
Everyone likes to hear a story, and every single person in this world has a story to tell. A bland description isn't going to interest people, but a story hooks them in every single time. ... Stay sharp and concise, with a hook intro, a nice build up, a climax and a wrap.
People like to know the story of what brought you here and how you
became interested in what you do.
Image source: Flickr, What No One Ever Tells You About Blogging, 2007.
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Sounds good, it's a pitty that there isn't many people who do like you think even if they think alike...