Even the TV show "The Office" has a SL
Behind The Scenes With 'The Office' In Second Life Posted by Mitch Wagner, Oct 29, 2007 01:17 AM
Steve Nelson, an executive VP at Internet marketing company Clear Ink, took me behind the scenes last week for the TV show The Office in Second Life. The company created an elaborate Second Life sequence -- most of which ended on the cutting room floor. I'm hopeful we'll see the rest of The Office's Second Life adventures later this season.On the show, we learn that Dwight Schrute -- the Frank Burns of The Office -- has been active in Second Life for the past year. He got involved in Second Life, he explains, because he loved his first life so much that he wanted more. Now that his first life has gone sour, he has retreated into the virtual world, going so far as to build his own "Second Second Life" inside Second Life, because retreating into Second Life isn't far enough.
We see a couple of minutes of Dwight's avatar flying around Second Life, as well as a close-up of another avatar that Jim, the show's hero and Dwight's nemesis, has built for himself.YouTube has a clip where Dwight introduces Second Life to Jim and to us, the audience:
I talked with Clear Ink's Nelson on the phone and in-world Thursday afternoon, a few hours before the show's premiere.
The production started with a phone call from Kent Zbornak, co-executive producer of The Office, just a month ago, Nelson said. Clear Ink received a copy of the script, and set to work creating the Second Life sequences.
The work Clear Ink did for The Office is an example of machinima , video animation created in a game or virtual world. One of the weird and wonderful things about machinima in Second Life is that it's very much like filming in the real world. Clear Ink did the things that a real-world production company does when creating a video:
They scouted locations. Where they couldn't find suitable locations, they built sets.
They bought wardrobe and props.
They lined up extras. Like real-world extras, the avatars used in the sequence proved tricky to manage, prone to hamming it up and trying to steal scenes.
And then they got it all together and filmed and edited the results.
"We shot about eight different scenes," Nelson said. "Five of them were in locations that we found in the real Second Life, and three were sets that we created." Clear Ink also created avatars for Dwight and Jim, which closely resembled the characters on TV.Clear Ink shot about 21 minutes of video, and only about two minutes made it to viewers. However, the scenes were so open-ended that I'm optimistic that we're just seeing the setup for future stories to play out over the course of the season.
Nelson gave me a tour of Clear Ink's production sets. They included a simplified version of the offices shown in The Office, with Pam's reception desk featured prominently.
The Second Life area also includes a neighborhood bar, a city street, a paintball field, and, on the second floor of one of the buildings on the street, Dwight's apartment.
(Yes, I know that in the show Dwight doesn't live in an apartment; he lives on a beet farm. But, Nelson explained, for the purpose of this episode, Dwight lives in a Scranton apartment. Nelson didn't resolve the discrepancy, and it didn't come up on the Thursday episode.)
A barroom. That's my avatar, Ziggy Figaro, on the left, standing next to Nelson's avatar, Kiwini Oe, in the Schrute Farms Beets sweatshirt.
The Dunder Mifflin offices. That's Troi Timtam, avatar designer and builder, between me and Nelson.
Dwight's Scranton apartment.
Exterior of the Dunder Mifflin offices.
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