Apples to Apples

By using stickers cut to resemble Apple Inc. logos/products, the farmer was able to 'brand' his merchandise.  Of course leaving the stickers on the apples would have been quite boring, but because this was done before the fruit was ripe the sun effectively left a mark where the stickers were.

The end result was this 

What I find so interesting is the convergence of three concepts.  You have a farmer who married his devotion for a physical company (or tool) to his life's work and sent it around the internet.  Not only was he able to artistically represent himself, but he was able to market his business for free once the images ignited various blogs.  The only hang-up that stands in the way is if a certain legal team will be talking trademark infringement over the coming weeks.