World in Conversation

I'm so sorry that I didn't think to format these files as PNGs. I am just learning to convert file sizes/formats appropriately, so you'll have to excuse my delay. Hopefully everyone can now view these files on their screens and devices. I will post today's logo revisions here. 

 

However, there is something that I would like the team to consider before our meeting this week. I stopped in to talk with Jeff about the progress that we're making on the logos and we ended up having a more in-depth discussion regarding the main priorities of the site. It seems that the way we are proceeding with this logo system will lead to a Flash-based, interactive main page. From a usability standpoint, this type of page would have great impact to users who visit the site on a limited basis. After all, it is somewhat of a novelty - which is certainly not a bad thing. To individuals that visit the site on, say, a daily or weekly basis, this may become frustrating. I'm sure you've all experienced something like this. So the question I will pose to you, Sam, Laurie, and Gregory, is who exactly is your main audience here? How often will they frequent the site? Would it be the user who is there to view the video (probably only once or twice) and send it on to another individual with the same objective? Will it be a student audience who will have to visit the page regularly? Would you just send a link out to the text-and-image-based page that they need, so that they usually skip the main interactive page? If you decide that the user will have a better experience with an interactive site, the logos should proceed in the manner that we've discussed. If not, some tweaking may be in order.

A really good example of the problem is here:

http://www.graphicdesign.psu.edu/

This site, to me, is similar to what yours may become. When I was thinking of applying to the GD program at Penn State, I was sent to this site. It felt like a bit of a journey, learning about the program and browsing through faculty, student work, etc. I liked what I saw, I applied to the program, it worked. When I had to return to the site to find information about computer requirements or class sequence, over and over again, the interactive component lost its appeal and I became frustrated because I simply needed information. This is not an all-or-nothing situation. There are ways to combine these two formats, but it certainly should be considered.

But for now, on to the current logo revisions:

Another possibility for the prison logo:

Do you prefer the varied weight of line? We could apply this to most of the logos.

And another, with larger text size:

Here is a version of the keg that was reflected, so that it is a bit more balanced:

Here is another version of the bottle:

(text: Sans Serif, Gill Sans)

A 119 logo bubble with the word 'sociology' included:

A prison image using sharp edges rather than rounded:

A drugs and alcohol logo (not my personal favorite):

A keg logo:

A multiple gender relationships logo (this also uses sharp edges instead of rounded ones, but could be done in either):

A main logo with soundwave (could be sharp/rounded):

A main logo with two bubbles:

This blog can be used to suggest and comment on ideas during the WIC site development. For now the blog is public, but I can restrict access if need be. 

Also, I will post the logo files to this site for reference or comments.