Digital Ethnography

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What is Digital Ethnography? It is the manifestation of everyone's secret desire to become internet superstars. YouTube's unique ability to allow anyone to post anything about themselves are what allows internet phenomena and fads to become what they are. Nearly every online community has its own distinctive culture to it, complete with written rules, mores, and cultural icons. YouTube is no exception. Through the practice of digital ethnography and the study of online cultures, we can, hopefully, better understand how people interact with one another not only in the digital realm, but within the real one as well.

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