Internet-Reputation-Management
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Internet
Reputation Management
Sticks and
stones may break my bones
But names
will never hurt me.
It wasn’t true when you were a child, and now that
you’re an adult, you know all too well the damage that can be inflicted
online by someone with an agenda and access to the Internet.
If you want to properly deal with risk you have to have an
effective online reputation
management program in place to deal with problems before they affect
your bottom line.
What are you doing to protect your
online
reputation? If you’re
like most business owners, you’re not doing anything, and if you are
it’s probably not enough.
You basically have two choices: You can react to threats or you can be
proactive and respond ahead of time. You shouldn’t wait until something
happens to react, because if you do it could be a long, slow process to
repair the damage. If this
describes your situation, the damage can be repaired, but a best-case
scenario is that you respond ahead of time.
So how do you do that? By owning the organic
results. If you Google your
company’s name, what comes up?
You may think it’s cool that one of the results is a blog that
raves about your company.
That’s a good thing, right?
Not so fast. What if they
change their mind? Public
opinion is like your credit score: It can change overnight.
Like your credit score, popularity is nothing more than a
snapshot in time. It’s the
“What have you done for me lately?” mantra in action, and if the answer
ever becomes – or seems to be – “Not much”, you could quickly find that
your biggest fans have become your biggest detractors.
And then where are you?
You’re stuck with negative comments ranked high in the search
engine results. That’s
where a top-notch reputation management firm can save your bacon.
Internet
reputation management is all about controlling your message.
If you control the top search engine results, you control what
your customers see.
Internet reputation management can put you in control and keep the
naysayers far enough down in the results pages that your customers and
potential customers will never see the negative comments.
If you can’t get ahead of the game and negative
information about your firm has already been posted, it can be fixed
with the help of a qualified – and skilled – online
reputation management
company. But if you do it
incorrectly, your customers will get curious and dig a little deeper and
find negative comments or information about your company.
To further complicate matters, the major search engines will give
credibility to your detactors and reward them with good result placement
in the search engines, which puts nasty PR about your company front and
center at a critical stage in the buying process, which can send your
prospect running away from your company, instead of towards it.
If that happens, their wallet snaps shut – and you’ve lost the
sale
There’s good news, though.
Effective online
reputation management can protect your image and your bottom line by
controlling your message.
It’s not easy to correct negative publicity and it’s not easy to prevent
negative comments – true, untrue, or a combination of the two – from
showing up in the search engine results.
You need the expertise and the dedication of a skilled
reputation management firm
that will watch your results like a hawk.
That’s where I come in.
To learn more about how internet
reputation
management can protect you from potential financial devastation,
point your browser to the
reputation HAWK. Your
financial future is at stake.
Do it today.