Welcome to my home page!

Contact information:

22 Carnegie Building
College of Communications
Penn State University
814-865-1371
E-mail: fshen@psu.edu

                     Academic Experience

 

Pennsylvania State University, Dept. of Advertising/Public Relations, College of Communications

Professor, 2016 to present

Associate Professor, 2007 to 2016

Assistant Professor, 2001-2007

University of Hawaii at Manoa, Shidler School of Business

Visiting Professor, Summer 2012

Hong Kong Baptist University, School of Communication

Visiting Professor, 2008

University of South Dakota, Department of Mass Communication

                        Assistant Professor, 1997 – 2001  

 

Bradley University, Dept of Communication, Visiting Professor, 1996 – 1997

Euro RSCG Tatham Advertising-Chicago, Visiting Professor, 1997

DDB Worldwide and, the Arbitron Company in Chicago, Visiting Professor, 1996

 

Research and Teaching Areas

 

Strategic communications, media effects and psychology, and health communication

 

Education

Ph.D., University of North Carolina at Chapel Hill, 1997

 

Selected Publications

Journal Articles

 

Shen, F., Sheer V., & Li, R. (2015). Impact of narratives on persuasion in health communication: A meta-analysis.  Journal of Advertising, 44(2), 105-113.

 

Shen, F., & Yan, C. (2015). Causal attributions and frames: An examination of media coverage of obesity among adults and children. Communication and Society, 31, 45-64.

 

Shen, F., & Han, A. (2014). Effectiveness of entertainment-education in communicating health information: A systematic review. Asian Journal of Communication, 24(6), 605-616.

 

Shen, F., Ahern, L., & Baker, M. (2014). Stories that count: Influence of news narratives on issue attitudes. Journalism & Mass Communication Quarterly, 91 (1), 98-117.

 

Seo, K., Dillard, J., & Shen, F. (2013). Effects of message framing and visual image on persuasion, Communication Quarterly, 61 (5), 564-583

 

Yu, N. Shen, F. (2013). Benefits for me or risks for others: A cross-cultural investigation of the effects of message frames and cultural appeals. Health Communication, 28(2), 1133-148.

 

Yan, C., Dillard, J., & Shen, F. (2012). Emotion, motivation, and the persuasive effects of message framing. Journal of Communication.62(4), 682-700.

 

Lin, H., & Shen, F. (2012). Regulatory focus and attribute framing: Evidence of compatibility effects in advertising. International Journal of Advertising, 31(1), 169-188

 

Shen, F., Lee, S., Sipes, C., & Hu, F. (2012). Effects of media framing of obesity among adolescents. Communication Research Reports, 29(1), 26-33.

 

Kong, Y, & Shen, F. (2011). Impact of individuals’ locus of control on health message effectiveness. Journal of Health Marketing, 28(4), 354-371.

 

Shen, F., Dardis, F, & Edwards, H. (2011). Advertising exposure and message type: Exploring the perceived effects of soft-money television political ads. Journal of Political Marketing, 10(3),1-15.

 

Yu, N., Ahern, L., Connolly-Ahern, C., & Shen, F. (2010). Communicating the risks of Fetal Alcohol Spectrum Disorder: Effects of message framing and exemplification. Health Communication, 25, 692-699.

 

Yan, C., Dillard, J., & Shen, F. (2010). The effects of mood, message framing, and behavioral advocacy on persuasion. Journal of Communication, 60(2), 344-363.

 

Lee, S., & Shen, F. (2009). Joint advertising and brand congruity: Effects on memory and brand attitudes. Journal of Promotion Management, 15, 484-498.

 

Dardis, F., & Shen, F. (2008).The influence of evidence type and product involvement on message-framing effects in advertising. Journal of Consumer Behaviour, 7(3), 222-238.

 

Dardis, F., De Boef, S., Baumgartner, F. R., Boydstun, A. E., & Shen, F. (2008). Media framing of capital punishment and its impact on individuals’ cognitive responses. Mass Communication & Society, 11(2), 115-140.

 

Dardis, F., Shen, F., & Edwards, H. H. (2008). Effects of negative political advertising on individuals’ cynicism and self-efficacy: The impact of ad type and message exposures. Mass Communication & Society, 11(1), 24-42.

 

Shen, F., & Chen, Q. (2007). Contextual priming and applicability: Implications for ad attitude and brand evaluations.  Journal of Advertising, 36(1), 69-81.

 

Shen, F., & Edwards, H. H. (2005). Economic individualism, humanitarianism and welfare reform: A value-based account of framing effects, Journal of Communication, 55, 795-809

 

Chen, Q., Griffith, D.A., & Shen, F. (2005). The effects of interactivity on cross-channel communication effectiveness. Journal of Interactive Advertising, 5(2), 30- 44. [http://jiad.org/vol5/no2/chen/index.htm]

Shen, F. (2004). Effects of news frames and schemas on individuals’ issue interpretations and attitudes. Journalism & Mass Communication Quarterly, 81(2), 400-416.

 

Shen, F. (2004). Chronic accessibility and individual cognitions: Examining the effects of message frames in political advertisements. Journal of Communication, 54, 123-137.

 

Shen, F., & Wu, H. D. (2002). Effects of soft-money issue advertisements on candidate evaluation and voting preference: An exploration. Mass Communication & Society, 5(4), 395-410.

 

White, A., Shen, F., & Smith, B. L. (2002). Judging advertising creativity: Using the creative product semantic scale. Journal of Creative Behavior, 36(4), 241-253.

 

White, A., Smith, B. L., & Shen, F. (2002). Rating creativity: Do advertising professionals and educators apply the same standards? Journal of Advertising Education, 6(2), 37-46.

 

Shen, F. (2002). Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies. Journal of Advertising, 31(3), 59-67.  

 

Shen, F. (2001). Effect of violence and brand familiarity on responses to television commercials. International Journal of Advertising, 20(3), 381-397.

 

Zhao, X., & Shen, F. (1995). Audience reaction to commercial advertising in China in the 1980s. International Journal of Advertising, 14, 374-379.   

 

Book Chapters and Proceeding Publications:

 

Shen, F. (2004). Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies. In M. R. Stafford, & R, J. Faber (Eds.), Advertising, Promotion and New Media ( pp. 201-214). Armonk, NY: M.E. Sharpe.

 

Shen, F., & Prinsen, T. (1999). Audience responses to TV commercials embedded in violent programs. In M. S. Roberts (Ed.). Proceedings of the 1999 Annual Conference of the American Academy of Advertising, (pp. 100-106).

 

Biocca, F., Brown, J., Shen, F., Bernhardt, J., Batista, L., Kemp, K., et al. (1997). Assessment of television's anti-violence messages. In National television violence study (Vol., pp. 415-551). Thousand Oaks, CA: Sage.

 

Zhao, X., Shen, F., & Blake, K. (1995). Position of TV advertisement in a natural pod - A preliminary analysis of concepts, measurements and effects. In C. S. Madden (Ed.). The Proceedings of the 1995 Annual Conference of the American Academy of Advertising, (pp. 154-161).

 

Selected Convention and Conference Presentations (since 2000)

 

Dangiuro-Baker, M., & Shen, F. (August 2011). The Effect of Narrative Messages on Young Adults’ Response to a Health Message About Hepatitis C. Paper presented the annual conference of the Association for Education in Journalism and Mass Communication, St. Louise, MO.

         

Lee, A., & Shen, F. (May 2011). The Impacts of power, Approach orientation and message frames on persuasion in health communications. Paper presented at annual conference International Communication Association in Boston, MA.

 

Yu, N, & Shen, F. (November 2010). An enhancement of persuasive effects in health promotion: An investigation of the interaction between message frames and cultural appeals among Hong Kong Chinese. Paper presented at the annual conference of National Communication Association, San Francisco.

 

Shen, F., Lee, S., Sipes, C., & Hu, F. (2009, May). Effects of media framing of obesity among adolescents. Papers presented at the Media and Healthy Development in Adolescence Conference, Hong Kong.

 

Kong, Y., & Shen, F. (2009, May). A cross-cultural comparison of effectiveness of health campaign with different regulatory focus and frames: China and the United States. Paper presented at the Asia Pacific Conference of the American Academy of Advertising, Beijing, China.

 

Kong, Y., & Shen, F. (2009, March). The impact of the individual’s locus of control on advertising message persuasiveness. Paper presented at annual conference of the American Academy of Advertising, Cincinnati, OH.

 

Yan, C., Dillard, J., & Shen, F. (2009, May). The persuasive effects of affect and motivation on message framing. Paper presented at the annual conference of International Communication Association, Chicago, IL.

 

Seo, K., & Shen, F. (2009, May). The interactive effects of visual images and message framing on health-related persuasion. Paper presented at the annual conference of International Communication Association, Chicago, IL.

 

Yu, N., Ahern, L., Connolly-Ahern, C., & Shen, F. (2008, August). Communicating the risks of Fetal Alcohol Spectrum Disorder: Effects of message framing and exemplification.  Paper presented the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.

 

Yan, C., & Shen, F. (2007, August). Going beyond message framing: Exploring the relationship between mood and framing for different health behaviors. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Washington, D. C.

 

Dardis, F., Shen, F., & Edwards, H. (2006, August). Negative political advertising, cynicism, and self-efficacy: The impact of ad type and message exposure. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.

 

Lee, S., & Shen, F. (2006, March). Joint advertising and brand congruity: Effects on memory and attitudes. Paper presented at the annual conference of the American Academy of Advertising, Reno, NV.

 

Dardis, F., Edwards, H., & Shen, F. (2005, August). Advertising exposures and message types: Exploring the perceived effects of soft-money political ads. Paper presented the annual conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX.

 

Lee, S., & Shen, F. (2005, August). Party affiliation, political ad perceptions and political involvement: Evidence from the 2004 Presidential campaign. Paper presented the annual conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX.

 

De Boef, S., Baumgartner, F. R., Boydstun, A. E., Dardis, F. E., & Shen, F. (2005, October). Framing capital punishment: Morality, constitutionality, and innocence, 1960-2003. Paper presented at the annual meeting of the National Coalition to Abolish the Death Penalty, Austin, TX.

 

Dardis, F., & Shen, F. (2005, March). Message framing and brand evaluations: The role of evidence type and product involvement. Paper presented at the annual conference of the American Academy of Advertising, Houston, TX.

 

Shen. F., & Chen, Q. (2004, August). Effects of applicability and contextual primes on ad attitudes and brand evaluations. Paper presented at annual conference of the American Psychological Association, Honolulu, HI.

 

Shen, F., & Edwards, H. (2004, August). Economic individualism, humanitarianism and welfare reform: A value-based account of framing effects. Paper presented at annual conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada.

 

Chen, Q., Shen, F., & Zhao X. (2004, March). The effects of interactivity on cross-channel communication effectiveness. Paper presented at the annual conference of the American Academy of Advertising, Baton Rouge, LA.

 

Shen, F. (2003, August). News framing of Arctic drilling and its impact on attributes salience and issue attitudes. Papers presented at annual conference of the Association for Education in Journalism and Mass Communication, Kansas City, KS.

 

Shen, F. (2003, May). The Effect of news frames and individual schemas on issue interpretations and attitudes. Paper presented at annual conference of the International Communication Association, San Diego, CA.

 

Shen, F. (2002, August). Chronic accessibility and individual cognitions: Examining the effect of message frames in political advertisements. Paper presented at annual conference of the Association for Education in Journalism and Mass Communication, Miami, FL.

 

White, A., Shen, F., & Smith, B. L. (2001, August). Judging advertising creativity: Using the creative product semantic scale. Paper presented at annual conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.

 

Shen, F., & Wu, H. D. (2001, August). Effects of soft-money issue advertisements on candidate evaluation and voting preference: An exploration. Paper presented at annual conference of the Association for Education in Journalism and Mass Communication, Washington, D.C.

 

Shen, F. (2000, August). Effect of violence and brand familiarity on responses to television commercials. Paper presented at annual conference of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.

 

 

GRADUATE ADVISING

Committee Chair
 

Lee Ahern (Ph.D., 2008)

Michelle Baker (Ph.D., 2012)

Ying Kong (Ph.D., 2006)

Ashley Han (Ph.D., in progress)

Yan Huang (Ph.D., in progress, co-chair)

Sushma Kumble (Ph.D., in progress)

Ruobing Li (Ph.D., in progress, co-chair)

Hui-Fei Lin (Ph.D., 2005, co-chair)

Carrie Sipes (Ph.D., 2010)

Changmin Yan (Ph.D., 2008)

Nan Yu (Ph.D., 2009)

Michail
Vafeiadis (Ph.D., in progress)

Michelle Early (M.A., 2006, co-chair)

Jennifer Fyock (MA, 2011)

Jennifer Jennings (MA, 2004)

Ruobing Li (M.A., 2015)

Jessica Ruiz (M.A., 2012, co-chair)

Kiwon Seo (M.A., 2008)

Ekaterina Tabachnikova (M.A., 2003)

Julia Ye (M.A., 2014).

 


Committee Member

      

       41 Ph.D. and M.A. Committees (29 completed, and 12 in progress)


 

   Manuscript Reviews

      

Editorial Review Board

Co-Editor, Cogent Social Sciences, by Taylor & Francis, 2015-present.

Associate Editor, Asian Journal of Communication, 2012-present. 

Editorial Board member, Asian Journal of Communication, 2010-2012.

Editorial Board member, Mass Communication and Society, 2015 –present.

 

Ad hoc reviewer for the following journals:

Communication Theory

Communication Research

Human Communication Research

International Journal of Press/Politics

Journal of Advertising

Journal of Applied Social Psychology

Journal of Applied Communication

Journal of Communication

Journal of Interactive Advertising

Journalism and Mass Communication Quarterly

Mass Communication and Society

Media Psychology

 

 Manuscript reviewer for the following conferences/divisions:

·          Annual conference of American Academy of Advertising.

·          Proposals for Dissertation Awards and Research Fellowships, American Academy of Advertising.

·          Advertising Division, Association for Education in Journalism and Mass Communication.

·          Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication.

·          Mass Communication and Society Division, Association of Education in Journalism and Mass Communication.

·          Telecommunication Division, Association for Education in Journalism and Mass Communication.

·          Visual Communication Division, Association for Education in Journalism and Mass Communication.

·          Book reviewer for Taylor & Francis, 2010.

·          Book proposal reviewer for Lawrence Erlbaum Associates, 2002.

 

 

   Conference Panels/Sessions

 

·         Discussant, Advertising Division Session, Health Messages: Creation, Interpretation, and Evaluation. Annual conference of Association for Education in Journalism and Mass Communication, St. Louise, MO, August 2011.

·         Discussant, Mass Communication and Society Division and Advertising Division, Annual conference of Association for Education in Journalism and Mass Communication, Washington, D.C.,  August 2007.

·         Research Paper Co-chair, Mass Communication and Society Division, Association for Education in Journalism and Mass Communication, 2006-07.

·         Moderator/Discussant/Research Co-chair, Mid-Winter Conference, Association for Education in Journalism and Mass Communication, Bowling Green State University, OH, March 2006.

·         Moderator, Communication Theory and Methodology Division, Annual conference of

·         AEJMC, San Antonio, TX, August 2005.

·         Discussant, Advertising Division, Annual conference of Association for Education in Journalism and Mass Communication, San Antonio, TX, August 2005.

·         Moderator/Discussant, Annual conference of the American Academy of Advertising, Jacksonville, FL, March 2002.

 

Service at Penn State University

    

   Committees

 

·          Chair, Department-Level Promotion and Tenure Committee, College of Communications, 2010-11.

·          Member, College-Level Promotion and Tenure Committee, College of Communications, 2009-10.

·          Member, Department-Level Promotion and Tenure Committee, College of Communications, 2007-08, 2010-11, 2011-12.

·          Member, Curriculum Committee, College of Communications, 2005-07.

·          Faculty Coordinator, Advertising Student Learning Assessment Committee, 2004-07.

·          Chair, Advertising Faculty Search Committee, College of Communications, 2004-05.

·          Member, Advertising Faculty Search Committee, College of Communications, 2002-03; 2003-04; 2005-06.

·          Member, Board of Directors, Jimirro Center for the Study of Media Influence, College of Communications, 2003-present.

·          Member, Academic Integrity Committee, College of Communications, 2003-04.

·          Member, United Way Committee, College of Communications, 2003-05.

·          Member, Graduate Admissions Committee, College of Communications, 2001-02; 2003-04.

·          Member, Scholarship Committee, College of Communications, 2001-02.

 

      

Service at University of South Dakota

 

Member, Chair Search Committee, Department of Mass Communication, 2000-01.

Member, University Information Technology Group, 2000-01.

Member, University Technology Fellowship Committee, 2000-01.

Member, University Research Council, 1998-01.

Faculty Advisor, Student Advertising Club (AAF Chapter), 1997-01.

Member, Computer Resource Committee, College of Fine Arts, 1997-01.

Advisor, Honors Program, Department of Mass Communication, 1997-01.

Chair of six M.A. committees.