Phoenix.edu and Beyond - Using CQ5 to Develop Next Generation Sites

Notes from Day Ignite Conference, 2009

Chris Hanson
University of Phoenix

Community of over 1 million faculty, staff, students
400,000 students

Aptimus does marketing for U of Phoenix

Phoenix.edu

2009 Phoenix on CQ5 platform

Phoenix Objective

• authoritative destination for U Phoenix
  
• site transparent, informational, accessible
• engaging
• highly-engaged community site
• thought leadership
• scalable

Challenges

• org
• tech - myriad repositories and legacy systems
  
• process

Choosing CQ5

• integrate, not replace other systems
• core functionality for non tech users

CQ5.1 Released in April - rewrite of existing site with a new design

• 15 templates
• 50 components
• 10,000 pages
• scalable, redesigned and social

CQ5.2 June, 2009

• transition from custom DAM to out of box DAM
• Plans for social collaboration

Phoenix .edu programs and courses

• released in Sept.
• built a web service for ocyrus so everything can be managed through cq

Meritus (canadian Phoenix)

• leveraged effort from Phoenix.edu
• released in Sept

Next Steps

• implementing workflows
• next generation phoenix.edu

eCampus

• student and faculty portal

Branding and Marketing Guidelines

• DAM 
• storing all assets in DAM - marketing, advertising