Role of Subscription Agent in Delivering Content to Mobile Devices

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Notes from M-Libraries Conference
June 24, 2009

Jose Luis Andrade
Swets North America


Swets offers an interface to simplify how libraries can acquire, access, manage and evaluate subscriptions. It is designed to place the entire collection at your fingertips, streamlining the entire journals management process.

Tools allow libraries to measure the usage and cost including on a cost per click basis, trend analysis, and the ability to build your own report.

Swets attempts to offer the whole scope of content solutions. There is a shift in use/purchase -
before,  people were buying the whole book and now it may just be chapter or two.

Offering content formatted for mobile devices (specifically iPhone) is a great marketing tool for your library. Libraries should encourage students to try it for the sake of trying it. The users will get used to accessing your services and will continue to access your content.  The simpler it is for the user, the more they will use it.

Swet announced that they will be offering (in the fall?) a catalog of 1/2 million ebooks - an aggregation of  scientific books from multi vendors optimized for use on the iPhone.

Jose also mentioned PressDisplay, a service that provides access to 700 newspapers optimized for display on the iphone. You can follow a search term and receive sms alerts when that term appears in a newspaper article. 

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