Global Web Deployment - Infiniti

The Designory - Judy Tantana

launched infinit brand worldwide

usability for authors
-use cases
-test tasks
- survey

cq launch
organization

• structure and operating guidelines for each region
• clear distinction between global and regional control

Benefits

• regions will provide their knowedge back into the system for use by other regions for system improvement
• centralized development of infrastructure
• allows all regions to have same baseline and capabilities
• leverages global efforts across regiomms
• less disparity between regions

First countries launched - China and Russia

• 2 most difficult countries - character sets and content regulations
• started small and grew, knowing  they'd have to go back and work infrastructure and development

Design -

• based on us version
• business-user friendly
• recent us design and creative
• provide as much as possible for users/authors

Business

• per country cost reduced (support, maintenance and infrastructure)
• enhancements benefit all countries
• brand consistency
• standardized reporting

Technical

• flash based editing