Day Summit - Social Networking 5/29/08

Lars Treiloff

Social Networking Features
activity feed - allows you to track what happens on social network (friend feed)

Collaborative Features
Blogging
Calendaring
forums and discussions (digg)
chat rooms -  meebo
image uploads
video uploads
private messages
favorites and appreciation
tagging

Day collab will add above features to add value to content

upcoming features
application platform - facebook, bebo
internetwork connections - connect social netowrks


widgets -

Social networks -
intensify and enhance user generated content
visitor loyalty
new visitors though 3rd oarty network integration
increase page views
40% of mobile traffic is to social networks
reduce spam and abuse thru online reputation magmt

behind firewall...
collab techniques can help:

• across org chart
• org chart does not reflect social reality
• ad-hoc networking
• across  depts
• younger generation joining the workforce

Dont: build standalone socialnetwork - do: leverage existing
Dont: create viral only apps   do: make apps social
Dont: require extensie data from users - do: leverage existing content
Dont: lock in users and content - do: encourage mashups and apis

bad social apps have no api
mediocre social apps add api later
good social apps have complete api
superb social apps are buil on top of their own api

apps using twitter for customer data

DAM
image and video upload file sharing and conversion
Advanced collab
blogs, wikis calendaring
CQ5 WCM
widgets, open social apps (internetwork connectivity), sling
photo, slideshow,
CQ5 Social Collab
Advanced collab and social networking capabilities