Keynote
Lee Rainie, Director, Pew Internet and American Life Project
Smart, funny and he LOVES librarians :-)
Session E101 – Learning From Newspaper Publishing
10:30 AM – 11:15 AM
Brian Kroski, VP & GM Online, Observer Media Group
The recent redesign of the New York Observer website (www.observer.com) transformed the paper into a daily social news source and a revolutionary experience for its readers. By incorporating blogging, alternate content views, user commenting, tag clouds, and social bookmarking, the New York Observer has set the bar for the future of online news delivery.
Learning From Newspaper Publishing
Brian Kroski, VP & GM Online, Observer Media Group
www.observer.com
-running entire site on drupal 6
-syndicating alot of content to itunes, YouTube
-start with small projects, be prepared to be wrong - stay agile, use partners and services for non-core, constantly iterate and improve, solicit user feedback to shape goals, measure success
Fast and Easy Site Tune - Ups
Jeff Wisniewski
University of Pittsburgh
1. Update copyright
<p>Copyright ©<script type="text/javascript">
var d=new Date();
document.write(d.getFullYear());</script>
2. add last updated code to each page - one external script file
3. Add photos to contacts - research indicates that this will boost contact
4. Microformats - implementation of semantic web http://www.webstandards.org/action/dwtf/microformats/ - allows you to create this in dreamweaver - hcard creator - creates code for you to add to page
Tails/operator both extensions for microformat enabled
5. remove all instances of "click here"
6. survey monkey - 3 question survey
-what is the purpose of the visit to your site today
-were successful/unsuccessful in completing your task
-why or why not
-ask for their email
7. add final slash to any directory link
8. web 2.0ify your logo - large chunks of sans serif type/rounde edges
web 2.0 stylr
enter text/font, choose colors will create logo
9. icons - http://commons.wikimedia.org/wiki/crystal_clear
10. web site performance
-firebug
-Yslow
11. Cache-
serever config file-
set certain file types to stay fresh/ not expire
12. eliminate inline scripts - call your js, css etc externally
13. inline scripts for your homepage
14 validate your markup
15. clean css - cleancss - compresses/makes smaller -smaller and leaner
16. SEO page titles - google webmaster accounts - diagnostics - doc title/section name/library site name
17. add labels to your forms
18. social bookmarks creator - get code for social bookmarks to add to your page
Engaging The Audience
Binky and Emily - phew! presentation over :-)
Temple - Kristina DeVoe, Derik Badman
Libguides and how they are using them for subject guides.Impressive ofr their first semester of implementation - use of multimedia content
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