Bowling Alley [with Christa Erickson, Sawad Brooks, and Shu Lea Cheang]
http://bowlingalley.walkerart.org
 
By Joyce Centofanti © 2000
Texas Tech University
School of Art
 

I chose this site because when I was a very young child my dad was a bartender at a bowling alley. I have many fond memories of my dad when I think about or see bowling alleys. This connection created an interest in the site's content.


This site starts out with a very vivid, mostly red page. The main image is in the middle of the page. It is a close-up of a lane and you can see someone's feet and part of their legs. It is a blurred image. On the upper left there are two black and white images of pins being hit and then falling down, these images look as though they are exploding. The image is in slow motion and they repeat themselves. On the bottom left there is a very graphic rectangular image in red with a red V shape. The V shape holds a black ball with a white stripe, which says bowl in red letters. When you click on this box you are brought to a black page with letters. On the top of the page there are five different links, which are small orange-red squares with some of the bowling alley imagery. The first link on the left OVERVIEW brings you to the bowling alley, "3-site installation". The next link titled SPARE brings you to "traverses Minneapolis Ten's texts". NEXT "continues through a single message". By clicking onto the WRITE-IN button you can write-into the site, "adding to the body of alien texts" and clicking on STRIKE remixes a scramble of Minneapolis Ten and alien texts. You must click on the red word "enter" to get into the site. You are warned that the site contains some mature subject matter and discretion is advised.


When one clicks on "enter" it puts you on a page that is mostly black with some images that look like parts of the moon and some letters. The type used is somewhat block letters and then some look like they have been cut out of a newspaper. I first clicked onto the OVERVIEW image. This brought me to the Bryant-Lake Bowl of Minneapolis. The page is also black with four white lined triangular images and there are white and red letters. The top two triangular shapes have images of pins in the middle and in the left one there is a film, which shows some very close-up images of people who are somewhat sexual. You can see some nudity. It is a very small image and hard to really make it out.


When you click on the Walker Art Center it brings you to a page that shows some photos of the bowling lane at the Walker Art Center and explains and describes the artwork. It then explains that there are pinsetters that are being filmed and they are whom you are seeing on the other page. This link also makes other links to the artists available to the viewer. When one clicks onto the WRITE-IN it puts you on a black page with the moon images and the writing is done in the same fashion as before only the letters come up at random times. You must wait until all the letters come up to read what it says. There are boxes underneath the writing, which allows you to write your own text below their text. When you click onto the STRIKE image it brings you to another black page and letters slowly emerge. The letters are of different quality; some look like newspaper print while others are in color and yet others look like stone. You must wait for all the letters to appear in a random order to read what is there.


This site is a cybernetic installation that was commissioned by the Walker Art Center. The installation was a 50-foot long flush built stainless steel surface lane at Walker Art Center. It had live actual bowling at a local hangout, Bryant Lake Bowl, in Minneapolis. The artists were using the Web to complete the artwork. In this case I would say that the artists here were using the Web as a very important part of their media.
The art that they created is very dynamic and interactive. With this website the artists have created notions of space and time. They have created a space in which the viewer has become a participant at the bowling alley, the art center and on the web. As the viewer enters the different sites their participation changes.
The artists use objects that are animated which take on sign, symbol and metaphorical meanings. They used digital sensor data from the bowling lane which was transmitted via ISDN to the gallery and onto the website. Because the site interacts with the pinsetters the metaphors are continually changing. For one person the pins are related to their falling heart, and for another person the metaphor of the pins becomes the chaos of the world.


The artists' artwork becomes deconstructive, what one may think of when they think of bowling alley changes when this work is viewed. The digital sensor helps to create the feeling of this being deconstructive because the images are always changing. The site was linking three public sites through ISDN lines and a digital sensor. Every time someone bowled it triggered changes in the chain of ISDN connections and scrambled the galleries laserdisc projection. This interfered with the viewers path through the website.


Because the images are always changing this helps to create a nonlinear Web site. The site is also nonlinear in the way in which information is given to the viewer. The text never just is there, one has to wait for it to appear in a nonlinear format. Information is gained in the order in which the viewer visits the sites. The artists have not dictated how the information will be received. They have created a worldview in which forms of knowledge, shapes, and of time change.


The artists have used the relativist worldview of breaking down the old view of time and space. They have created an artwork that uses the integral worldview, one in which is complex, non-linear and unpredictable. This was accomplished by using three sites and the digital sensor. With the use of being able to participate by writing in text on the Web site the artist also have used the modernist "clockwork" worldview. The text on the site and the text of the participant has become a validated vehicle of communication.


This site reflects a post-humanism quality in that it is continually recreating itself via the technology it is using. The subject matter is always in progress and changes because of how the technology reacts to its three sites. This also creates representations of reality in technology by using the sensor. The images that were created by hand and put onto the site are representations as is the images created by the sensor. Our beliefs and understanding about the image and reality of a bowling alley have to become indifferent to our old-world thoughts after viewing this site.