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Advertising Overview
This course is intended as a broad-based introduction to advertising. The business of advertising will be addressed as you learn about current industry practices, and learn how the industry is structured. The art of advertising will be addressed as you learn how advertisements and advertising campaigns are created. The science of advertising will be addressed as you learn how research is used to develop an understanding of the consumer and to predict how she/he will respond to ads. Finally, advertising will be addressed as a social force as you learn how advertising affects the economy and functions as a socializing agent.
Because this class is about both theory and practice you need to be aware of the advertising that surrounds you outside of the classroom. You will need to be more than a passive audience. You must be an analytical user and observer of the messages of persuasive communication. |
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