"Supplier Environment of Food Retailers in a Developing Economy," International Journal of Physical Distribution, Vol. 6, No. 3, Winter, 1976, pp. 152-165.

"Changes in the Food Retailing Institutions of Urban Turkey - The Istanbul Experience," Studies in Development, No. 18, Winter 1978, pp. 53-71.

"Government-Food Distribution in LDC's:  The Turkish Experience" Food Policy, Vol. 5, No. 2, May 1980, pp. 132-142.  Also Appeared in Nutrition Planning Vol. 3, No. 4, November 1980, pp. 75-76.

"Current Status of Marketing Research in Developing Countries:  Problems and Opportunities," Journal of International Marketing and Marketing Research, Vol. 5, No. 2, June 1980, pp. 79-89 (co-authored)

"Transfer of Supermarket Technology from Developed to Less-Developed Countries - The Case of Migros-Turk," The Finnish Journal of Business Economics, Vol. 29, No. 1, 1980, pp. 39-49.  Also appeared in Nutrition Planning, Vol. 4, No. 2, 1981, pp. 65-66.

"Retail Institutions in Developing Countries: Determinants of Supermarket Patronage in Istanbul, Turkey," Journal of Business Research, Vol. 9, No. 4, 1981, pp. 367-379 (co-authored).  Also abstracted in Journal of Marketing, Vol. 46, No. 3, Summer 1982, p. 122.

"Food Shopping Orientations in an LDC:  Some Lessons for Policy Makers," Food Policy, Vol. 7, No. 2, May 1982, pp. 133-140, (co-authored).

"Transfer of Technology from Developed to Developing Countries:  Some Insights from Turkey," Journal of International Marketing and Marketing Research, Vol. 8, No. 1, February, 1983, pp. 3-26.

"The Role and Relevance of Marketing Research to Economic Development of Less-Developed Countries," Hong Kong Journal of Business Management, Vol. 2, 1984, pp. 63-73.  (Article prepared by special invitation).

"Marketing in the Middle East and North Africa," Management Decision, Vol. 22, No. 1, 1984, pp. 23-29.

"A Proposed National Food Distribution Plan for a Burgeoning Developing Economy," Agricultural Administration, Vol. 17, June 1984, pp. 33-50.

"Marketing Practices in Less-Developed Countries," Journal of Business Research, Vol. 12, No. 1, March 1984, pp. 5-18, (co-authored).

"Food Marketing Systems:  Less-Developed Country Practices," Journal of Food Marketing, Vol. 1, No. 3, 1985, pp. 21-39.

"The Managerial Climate in Less-Developed Countries," Management Decision, Vol. 23, No. 3, 1985, pp. 29-40 (co-authored).

"Service Industries in Developing Countries:  A Conceptual Framework and Analytical Insights," The Service Industries Journal, Vol. 6, No. 1, March 1986, pp. 1-4.

"Tourism Marketing in a Developing Economy, Frequent and Infrequent Visitors Contrasted," The Service Industries Journal, Vol. 6, No. 1, March 1986, pp. 42-60, (co-authored).

"Rural Markets and Marketing Systems in India," Journal of International Marketing and Marketing Research, Vol. 11, No. 3, October 1986, pp. 145-158 (co-authored).

"Changing Nature of Demand for Food and the Protection of Consumers in Turkey," Journal of International Marketing and Marketing Research, Vol. 11, No. 3, October 1986, pp. 133-143.

"The Evolution of Food Retailing in the Third World," Journal of Food Marketing, Vol. 3, No. 1, 1987, pp. 183-193, (co-authored).

"Future Directions of Export Marketing in Less-Developed Countries:  A Case Study of Turkey in Light of the Japanese Experience," Management International Review, Vol. 27, No. 3, 1987, pp. 54-66, (co-authored).

"Managing Firms Across Borders:  Operating Organizations' Behavior and Strategy Formulation in Public Enterprises," The International Journal of Public Sector Management, Vol. 2, No. 2, 1989, pp. 28-42 

"Migros-Turk Experience:  Some Insights for the Arab Countries of the Persian Gulf," Journal of International Marketing and Marketing Research, Vol. 15, No. 2, June 1990, pp. 59-72, (co-authored).

Commercial Bank Selection in Turkey," International Journal of Bank Marketing, Vol. 9, No. 4, 1991, pp. 30-39 (co-authored) 

"Criteria in Bank and Product Selection:  A Study of Hong Kong," International Journal of Bank Marketing, Vol. 10, No. 1, 1992, pp:  3-16 (co-authored).

"Consumer Complaint Handling in an Advanced Developing Economy:  An Empirical Investigation," Journal of Business Ethics, Vol. 11, No. 4, 1992, pp:  813-829 (co-authored) 

"Advertising Agency-Client Relationship in an Advanced Developing Country," European Journal of Marketing, Vol. 28, No. 1, 1993, pp:  35-55, (co-authored).

"A Framework for Effective Global Marketing for Developing Country Public Sector Enterprises," Journal of Global Marketing, Vol. 9, No. 4, 1996, pp:  89-108, (co-authored).

"Consumer Preferences for Fast Food Outlets in a Developing Country," Journal of Euromarketing, Vol. 5, No. 4, 1996, pp:  99-113, (co-authored) 

"Correlates of Credit Card Acceptance and Usage in an Advanced Developing Middle Eastern Country," The Journal of Services Marketing, Vol. 9, No. 4, 1995, pp:  52-63, (co-authored).

"Creating Effective Advertising Strategies in Developing Markets," International Journal of Commerce and Management, Vol. 6, Nos. 3 & 4, 1996, pp:  105-132, (co-authored).

“Segmenting Kyrgyz Consumer Markets Using Lifestyles, Ethnocentrism, and Country of Origin Perceptions”, Journal of East-West Business, Vol. 3, No.2, 1997, pp: 83-96, (co-authored).

“Program and Curriculum Development in International Marketing in an Emerging Economy: Issues and Strategies”, Journal of Teaching in International Business, Vol.9, No.1, 1997, pp: 51-71, (co-authored).

“Sales Promotion Practices of Consumer Goods Companies in an Advanced Developing Country”, International Journal of Advertising, Vol.17, No.2, 1998, pp: 213-231, (co-authored).

“Consumer Ethnocentrism and Lifestyle Orientations in an Emerging Market Economy”, Management International Review, Vol.38, No.1, Special Issue, pp: 53-72, (co-authored).

"Managers' Perceptions to the Evolution of the Marketing Concept: The Case of Colombia", Journal of International Marketing and Marketing Research, Vol.25, No.1, 2000 (co-authored).

“Consumers’ Country-of-Origin (COO) Perceptions of Imported Products in a Homogenous Less-Developed Country”, European Journal of Marketing, Vol. 34, Nos.9/10, 2000, pp: 1221-1241 (co-authored).

“Country-of-Origin Evaluations: Hong Kong Consumers’ Perception of Foreign Products After Chinese Takeover of 1997”, International Journal of Advertising, Vol. 20, No.1, pp: 1-22 (co-authored).

“ A Comparative Study of Family Decision-Making in US and Turkish Households by Correspondence Analysis”, Journal of Targeting, Measurement and Analysis for Marketing, Vol.9, No.3, 2001 (co-authored).

“An Examination of the Relationship Among Consumer Lifestyles, Ethnocentrism, Knowledge Structures, Attitudes and Behavioral Tendencies: A Comparative Study in Two CIS States”, International Journal of Advertising, Vol.20, No.4, 2001, pp: 455-482 (co-authored).

“Consumers’ Attitudes and Intentions Towards Credit Card Usage in an Advanced Developing Country”, Journal of Financial Services Marketing, Vol.6, No.1, September 2001, pp: 24-39 (co-authored)

“Channels of Distribution in Developing Countries”, Journal of International Marketing and Marketing Research, Vol.26, No.2, June 2001, pp: 59-76 (co-authored)

“The Establishment Process of Swedish Firms in an Emerging Transition Economy of Poland”, Journal of International Marketing and Marketing Research, Vol.26, No.3, October 2001 (co-authored).

“Trade-Related Training for Trainers in Export Development and Promotion in Africa”, Journal of African Business, Vol. 2, No.3, 2001 (co-authored). 

“Consumer Perceptions of Foreign Products: An Analysis of Product-Country Images (PCI) and Ethnocentrism”, European Journal of Marketing, Vol.35, No.6 2001(Co-authored).

“ Measurement of Marketing Orientation of a Financial Service Industry in a Transition Economy by Use of the Markor Scale”, Journal of East-West Business, Vol.8, No.2, 2002, pp: 39-62 (Co-authored)

“Foreign Market Entry in a Transitional Environment: The Case of Swedish Firms in Poland ,” Journal of International Selling and Sales Management, Vol.10, No.1, Spring 2004, pp: 29-51. 

“Market Orientation and Organizational Performance: A Comparison of Industrial versus Consumer Companies in Mainland China Using Market Orientation Scale (MARKOR),” Industrial Marketing Management, Vol.33, 2004, pp: 743-753 (co-authored)

"Difficulties of Undertaking Marketing Research in the Developing Countries," European Research, Vol. 6, No. 6, November 1978, pp. 251-259.

"Home Buying Behavior:  A Comparison of Canadian vs. British Attitudes," Management International Review, Vol. 20, No. 4, 1980, pp. 53-63 (co-authored).  Also appeared in the Inventory of Marriage and Family Literature, Vol. 8, Spring 1982.

"Future Directions for Research in Comparative Marketing," The Canadian Marketer, Vol. 11, No. 1, 1980, pp. 23-28.

"A Comparative Study of Advertising in Canada, the United Kingdom and Turkey," European Journal of Marketing, Vol. 15, No. 1, 1981, pp. 1-9, (co-authored).

"The Comparisons of Role and Function of Advertising Agency-Client Relationships in Turkey and Canada," Journal of International Marketing and Marketing Research, Vol. 6, No. 1, February 1981, pp. 3-11, (co-authored).

"Food Distribution Systems:  Evolution in Latin America and the Middle East," Food Policy, Vol. 6, No. 2, May 1981, pp. 78-90.

"Comparative Analysis of Marketing Communication Strategies Used in Diverse Cultures," Journal of Advertising Research, Vol. 21, No. 3, June 1981, pp. 25-32, (co-authored).  Also abstracted in Journal of Marketing, Vol. 46, No. 2, Spring 1982.

"Home Buying Behavior:  Do Canadians Differ from Americans?"  The Canadian Business Review, Vol. 8, No. 3, Autumn 1981, pp. 34-36, (co-authored).  Also abstracted in Journal of Marketing, Vol. 46, No. 4, Fall 1982, p. 144.

"The Evolution of Food Retailing Systems:  Contrasting the Experience of Developed and Developing Countries," Journal of the Academy of Marketing Science, Vol. 10, No. 3, Summer 1982, pp. 249-268, (co-authored).

"An Assessment of the Methodological Framework for Comparative Marketing Studies," Management Decision, Vol. 20, No. 4, September 1982, pp. 3-15.

"The Effects of Corrective Advertising on Company Image:  A Cross-Cultural Study of the U.S.A. and Canada," International Journal of Advertising, Vol. 3, No. 3, July-September, 1984, pp. 113-127 (co-authored).

"A Cross-Cultural Study of Credit Card Usage Behaviors:  Canadian and American Credit Card Users Contrasted," International Journal of Bank Marketing, Vol. 2, No. 2, 1984 pp. 45-57, (co-authored).

"Cross-Cultural Study of Home Buying Behavior:  Single-Detached Home Buyers in Indiana and Nova Scotia," Housing and Society, Vol. 9, No. 3, 1982, pp. 29-35, (co-authored).

"Marketing Orientation of Small Nova Scotia Business Schools:  The Factory Versus the Service Model," Business Education, Vol. 4, No. 3, 1983, pp. 51-58.

"Methodological Framework for a Cross-National Comparison of Consumerism Issues in Multiple Environments," European Journal of Marketing, Vol. 19, No. 1, 1985, pp. 31-46 (co-authored).

"A Comparative Analysis of the Domestic Retailing Systems of Canada and Sweden," Journal of Macromarketing, Vol. 5, No. 1, Spring 1985, pp. 56-68.

"Some Thoughts on Consumerism in Developed and Less-Developed Countries," International Marketing Review, Vol. 2, No. 2, Summer 1985, pp. 15-30.

"East European Marketing Systems and Western Marketing Research Voids:  A Research Agenda," Journal of Business Research, Vol. 14, No. 2, April 1986, pp. 109-116, (co-authored).

"A Comparative Analysis of Advertising Practices in Unlike Environments:  A Study of Agency-Client Relationships," International Journal of Advertising, Vol. 5, No. 2, April-June 1986, pp. 121-146, (co-authored).

"A Cross-Cultural/Cross National Study of the Information Content of Television Advertisements," International Journal of Advertising, Vol. 6, No. 3, July-August 1987, pp. 223-236 (co-authored).

"Operationalizing the Relationship Between Marketing and Economic Development:  Some Insights from Less-Developed Countries," European Journal of Marketing, Vol. 21, No. 1, 1987, pp. 48-65, (co-authored).

"Cross-Cultural Food Buying Behavior," Journal of Food Marketing, Vol. 3, No. 3, 1987, pp:  34-49.

"Global Marketing:  Theory and Practice," Journal of Global Marketing, Vol. 1, Nos. 1/2, Fall/Winter 1987, pp. 15-30.

"Cross-National and Cross-Cultural Study of Radio Listening Preferences:  American and Canadian Consumers Contrasted," International Journal of Advertising, Vol. 6, No. 4, 1987, pp. 331-338 (co-authored).

"How Chinese Buyers Rate Foreign Suppliers," Industrial Marketing Management, Vol. 18, No. 3, August 1989, pp. 187-198.

"Internationally-Oriented Marketing Curriculum Development:  A Comparative Study of Canada, The U.S.A. and New Zealand," Journal of Marketing Education, Vol. 10, No. 2, Summer 1990, pp:  53-63 (co-authored).

"Sourcing of Industrial Products: Regio-centric Orientation of Chinese Organizational Buyers," European Journal of Marketing, Vol. 26, No. 4, pp. 24-33, 1992 (co-authored).

"A Comparative Analysis of Trends in Global Retailing in the Traid Markets," Journal of Professional Services Marketing, Vol. 10, No. 2, 1994, pp. 129-144, (co-authored).

"Comparative Analysis of Food and Agribusiness Marketing Systems," Journal of International Marketing and Marketing Research, Vol. 20, No. 2, June 1995, pp:  79-87, (co-authored).

“Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present, and Future”, Journal of International Food and Agribusiness Marketing, Vol. 10, No.4, 1999

“Trade, Investment, and Development in Turkic Republics of Central Asia: Turkey as an Effective Conduit,” Journal of International Selling and Sales Management, Vol.10, No.1, Spring 2004, pp: 17-27 (co-author).

“Outsourcing by Finnish Organizational Buyers from Eastern and Central European Suppliers: Country-of-Origin Impact,” Journal of Euro-Marketing, Vol. 13, No.2/3, 2004, pp: 9-28 (co-authored)  

“American Consumers’ Attitudes Towards Commercial Banks: A Comparison of Local and National Bank Customers by Use of Geodemographic Segmentation,” The International Journal of Bank Marketing, Vol.23, No, 1, 2005, pp: 73-89 (co-authored)

 "Conceptualization and Methodological Framework for Export Marketing Planning," Finnish Journal of Business Economics, Vol. 21, No. 4, December 1981, pp. 393-406, (co-authored).

"Consumer Attitudes Towards Products of Foreign Origin:  Do They Vary Across Product Classes?"  International Journal of Advertising, Vol. 2, No. 2, April-June 1983, pp. 147-157, (co-authored).

"Internationalization of Turkish Construction Companies:  A Lesson for Third World Countries," The Columbia Journal of World Business, Vol. 26, No. 4, Winter 1992, pp:  60-75, (co-authored).

"Export Channels of Nova Scotia Companies:  Policy Guidelines," Journal of International Marketing and Marketing Research, Vol. 7, No. 1, February 1982, pp. 3-12.

"A Canadian Study of Initial Export Sales Involvement by Manufacturers in One State," Journal of Sales Management, Vol. 1, No. 3, 1984, pp. 19-24, (co-authored).

"Internationalization of Nova Scotia Manufacturers:  Export for Survival," Der Markt, Vol. 84, No. 4, 1982, pp. 137-140.

"Customer-Oriented Export Marketing Strategy for Nova Scotia Manufacturers:  An Assessment and Future Directions," Journal of International Marketing and Marketing Research, Vol. 9, No. 2, June 1984, pp. 75-90.

"Correlates of Export Performance in Resource Based Industries," Research for Marketing, Vol. 11, No. 2, 1984, pp. 8-13.

"Export Behavior of Small Manufacturers:  A Comparative Study of American and Canadian Firms," European Management Journal, Vol. 2, No. 2, Summer 1984, pp. 41-47, (co-authored).

"Export Behavior of Small and Medium-Sized Manufacturers:  Some Policy Guidelines for International Marketers," Management International Review, Vol. 24, No. 2, June 1984, pp. 61-69, (co-authored).

"Product Planning for Export Marketing," The Service Industries Journal, Vol. 5, No. 2, July 1985, pp. 200-214.

"A Review of Research in Export Marketing," Management Bibliographies and Reviews, Vol. 11, No. 2, 1985, pp. 19-34.

"Export Behavior of Swedish Firms," Journal of Small Business Management, Vol. 25, No. 2, April 1987, pp. 26-32, (co-authored).

"The Export Propensity of Turkish Manufacturing and Trading House Firms," Journal of Marketing Management, Vol. 5, No. 1, Winter 1989, pp. 1-8, (co-authored).

"Exporting Large Capital Equipment:  A Case Study of Nuclear Technology Transfer," Industrial Marketing Management, Vol. 19, No. 2, May 1990, pp. 173-190, (co-authored).

"An Empirical Investigation of the Differences Between Initiating and Continuing Exporters," Asia Pacific Journal of International Marketing, Vol. 4, No. 1, June 1992, pp:  27-36 (co-authored).  Also appeared in Oliver H. M. Yau (ed.) Perspectives on the Pacific Rim, European Journal of Marketing, Vol. 26, No. 3, 1992, pp:  27-36, (co-authored).

"A Cross-Regional Comparison of Export Performance of Firms in Two Canadian Cities," Management International Review, Vol. 32, No. 2, June 1992, pp:  163-180.

"Environment, Strategy, Structure and Performance in the Context of Export Activity:  An Empirical Study of Taiwanese Manufacturing Firms," Journal of Business Research, Vol. 20, No. 2, 1992, pp:  33-49 (co-authored).

"Expert Systems in International Marketing," Journal of Information Technology, Vol. 7, No. 4, December 1992, pp: 245-259 (co-authored).

"Exploring International Marketing Management for Fresh Produce in the World:  Potential Issue for More Business," Journal of International Food and Agribusiness Marketing, Vol. 6, No. 1, 1993, pp. 93-109, (co-authored).

"Export Behavior of Fresh Produce Marketers:  Towards a Co-Ordination with General Theory of Exporting, International Marketing Review, Vol. II, No. 2, 1994, pp. 16-32, (co-authored).

"Marketing Management in the International Marketing of Fresh Fruit and Vegetables:  The Case of Unifruco Ltd, South Africa," Journal of International

Selling and Sales Management, Vol. 1, No. 1, Spring, 1995, pp:  35-47, (co-authored).

"Developing Strong International Corporate Alliances:  Strategic Implications," Journal of Euromarketing, Vol. 4, Nos. 3/4, 1995, pp:  23-36, (co-authored).

“Marketing in Western Europe : A Monolith or a Multidimensional Market?”, Journal of Euro-Marketing, Vol.14, Nos 1&2, 2005, pp: 1-14 (co-authored)  

“An Analysis of the Factors Affecting the Adoption of Electronic Commerce by SME’s: Evidence from an Emerging Market,” International Marketing Review, Vol.22, No.6, 2005, pp: 623-640 (co-authored)  

“An Empirical Examination of the Characteristics and Behavioral Tendencies of Swedish Consumers in Patronizing Different Retail Stores,” Journal of Euro-marketing, Vol.14, No. 4, 2005, pp: 35-51 (co-authored)

"A Refined Approach to the Wheel of Retailing," European Journal of Marketing, Vol. 13, No. 7, 1979, pp. 237-245.

"Computer Based Management Information Systems and Their Use in Marketing," Der Markt, Vol. 73, No. 1, 1980, pp. 24-30.

"The Introduction of Technologically New Products by the United States Government," Journal of General Management, Vol. 6, No. 2, Winter 1980/1981, pp. 32-41, (co-authored).

"Pricing Models and Their Use in Marketing Decision Making," Der Markt, Vol. 74, No. 1, 1981, pp. 9-15.

"The Affects of Consumerism on the Product Strategies of Businesses," Der Markt, Vol. 79, No. 3, 1981, pp. 76-85, (co-authored).

"Segmenting the Tourism Market By Purpose of Trip:  A Profile Analysis of Visitors to Halifax, Canada," International Journal of Tourism Management, Vol. 2, No. 2, June 1981, pp. 105-112, (co-authored).

The Consumer Product Safety Commission and Its Relevance to Marketing:  Some Case Examples for Materials Administrators," Scandinavian Journal of Materials Administration, Vol. 8, No. 2, 1982, pp. 63-90, (co-authored).

"Packaging:  The Past, Present and the Future of Vital Material Function," Scandinavian Journal of Materials Administration, Vol. 7, No. 3, 1981, pp. 35-43, (co-authored).

"Critical Evaluation of the Consumer Product Safety Commission and Its Implications for Marketing Management in the U.S.A.," The Finnish Journal of Business Economics, Vol. 31, No. 4, 1982, pp. 315-328, (co-authored).

"Visitors' Perception of Halifax:  Policy Guidelines for Local and Provincial Government Authorities," Planning and Administration, Vol. 9, No. 1, Spring 1982, pp. 46-59, (co-authored).

"A Study of Measuring Influence of Advertising and Forecasting Cigarette Sales," Managerial and Decision Economics, Vol. 5, No. 4, December 1984, pp. 213-218, (co-authored).

"The Delphi Technique in the Measurement of Tourism Market Potential:  The Case of Nova Scotia," International Journal of Tourism Management, Vol. 5, No. 2, June 1984, pp. 87-101, (co-authored).

"Segmenting the Banking Market by Account Usage:  An Empirical Investigation," Journal of Professional Services Management, Vol. 1, Nos. 1/2, Fall 1985, pp. 177-188, (co-authored).

"Food Marketing Systems:  Developed Country Practices," Journal of Food Marketing, Vol. 1, No. 1, 1985, pp. 19-34.

"Motor Gasoline Distribution Systems at Times of Change," International Journal of Physical Distribution and Materials Management, Vol. 15, No. 1, 1985, pp. 5-21.

"Developing Marketing Strategy for a Resource-Based Industry," International Journal of Tourism Management, Vol. 6, No. 3, September, 1985, pp. 184-193.

"Information Source Usage By Single-Detached Home Buyers in Atlantic Canada:  Impact of Internal Versus External Sources of Information," International Journal of Advertising, Vol. 4, No. 2, April-June 1985, pp. 143-156.

"An Analysis of Home Purchase Preferences of Atlantic Canadians," Akron Business and Economic Review, Vol. 16, No. 4, Winter 1985, pp. 57-66.

"Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders," Journal of Professional Services Marketing, Vol. 1, No. 3, Spring 1986, pp. 101-119, (co-authored).

"Public Policy Issues in the Atlantic Canadian Home Market," Gestion Cientifica, Vol. 1, No. 2, 1986, pp. 145-153.

"Planning of Research and Development (R&D) Activity in Socialist Countries:  The Case of Poland," Management International Review, Vol. 27, No. 2, 1987, pp. 71-80, (co-authored).

"Canadian Marketing in Transition," Journal of the Academy of Marketing Science, Vol. 14, No. 2, Summer 1986, pp. 1-6.

"Motivation of Employees to Innovate and Introduce New Products in the Machinery Industry of Poland," European Management Journal, Vol. 5, No. 2, Summer 1987, pp. 121-126, (co-authored).

"Globalization of Banks:  An Integrative Statement," International Journal of Bank Marketing, Vol. 4, No. 3, 1986, pp. 3-8.

"How to Measure Your Bank's Personality:  Some Insights From Canada," International Journal of Bank Marketing, Vol. 4, No. 3, 1986, pp. 54-68.

"Prediction of Housing Demand in Atlantic Canada by the Year 2005," Advances in Business Studies, Vol. 1, No. 2, 1988, pp. 29-47.

"Market Potential Analysis for the Atlantic Canadian Products in the Arab Middle East," Journal of International Marketing and Marketing Research, Vol. 14, No. 2, June 1989, pp. 67-78.

"Patronage Behavior of Jordanian Customers: Conventional and Islamic Banks," International Journal of Bank Marketing, Vol. 8, No. 1, 1990, pp:  25-35 (co-authored).

"An Empirical Investigation of Consumer Attitudes Towards Cents-Off Coupons," Journal of International Marketing and Marketing Research, Vol. 17, No. 2, June 1992, pp:  59-69 (co-authored).

"Consumer Perception of Commercial Banks in a Newly Industrialized Country," Journal of Professional Services Marketing, Vol. 9, No. 2, 1993, pp:  139-157 (co-authored).

"Successful Marketing for Survival:  The Airline Industry," Management Decision, Vol. 31, No. 5, 1993, pp:  32-43 (co-authored).

"Foreign Vacation Selection Process in an Oriental Culture," Asia-Pacific Journal of International Marketing, Vol. 5, No. 1, 1993, pp: 21-41, (co-authored).

"Credit Card Development Strategies for the Youth Market By Use of Conjoint Analysis," International Journal of Bank Marketing, Vol. 12, No. 6, 1994, pp. 30-36, (co-authored).

"Consumers' Perceptions of Airlines:  A Correspondence Analysis Approach in a Global Airline Industry," Management International Review, Vol. 34, No. 3, 1994, pp. 235-254, (co-authored).

"Using the Delphi Technique to Predict Future Tourism Potential," Marketing Intelligence & Planning, Vol. 12, No. 7, 1994, pp. 18-29, (co-authored).

"Marketing Strategies for Fast-Food Restaurants:  A Customer View," International Journal of Contemporary Hospitality Management, Vol. 7, No. 4, 1995, pp: 16-22 and British Food Journal, Vol.99, No.8&9, pp: 318-324, (co-authored).

"Source Effects in Purchase Decisions:  The Impact of Physical Attractiveness and Accent of Salesperson," International Journal of Research in Marketing, Vol. 13, No. 1, 1996, pp:  89-101, (co-authored).

"Retail Banking in Nordic Countries:  The Case of Finland," International Journal of Bank Marketing, Vol. 13, No. 8, 1995, pp:  10-20, (co-authored).

"Positioning of Fast-Food Outlets in Two Regions of North America," Journal of Professional Services Marketing, Vol. 14, No. 2, 1996, pp: 99-119, (co-authored).

"Service Joint Ventures as Strategic Trade Alliances," Competitiveness Review, Vol. 5, No. 1, 1995, pp:  44-53, (co-authored).

"An Empirical Investigation of U.S. Credit Card Users:  Card Choice and Usage Behavior," International Business Review, Vol. 5, No. 2, 1996, pp:  209-230, (co-authored).

"Holiday Destinations:  Modeling Vacationers' Preferences," Journal of Vacation Marketing, Vol. 2, NO. 4, 1996, pp: 299-314, (co-authored).

"Markets of a Single Customer:  Exploiting Conceptual Developments in Market Segmentation," European Journal of Marketing, Vol. 31, Nos. 11/12, 1997, pp: 873-895, (co-authored).

“Teaching and Program Variations in International Business: Past, Present, and Future”, Journal of Teaching in International Business, Vol.10, Nos.3 and 4, 1999, pp:

"Retail Bank Marketing in Western Australia", The International Journal of Bank Marketing, Vol.17, Nos.4 & 5, 1999, pp: 221-232.

“Training Sales Representatives: Lessons from an Exploratory Study”, The Journal of Selling and Sales Management, Vol. 7, No.3, October 2001 (co-authored).

“Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg’s Two-Factor Theory,” The International Journal of Educational Management, Vol.19, Nos.2 & 3, 2005, pp: 128-139 (co-authored)  

“Consumer Attitudes Towards On-line Banking: A New Strategic Marketing Medium for Commercial Banks,” International Journal of Technology Marketing, Vol.1, No.1, 2005, pp: 62-78 (co-authored)