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Books
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Marketing in the Third World, Praeger Special Studies, Praeger
Publishers, New York, 1982, 320 pages, ISBN 0-03-062179-8.
|
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Comparative Marketing Systems, Praeger Special Studies, Praeger
Publishers, New York, 1984, co-authored with Ronald Savitt, 328
pages, ISBN 0-03-062604-8.
|
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International Marketing Management, Praeger Special Studies,
Praeger Publishers, New York, 1985, 352 pages, ISBN 0-03-071714-0.
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World Food Marketing Systems, Butterworth Scientific Publishers,
Sevenoak, London, 1986, 352 pages, ISBN 0-407-00358-4.
|
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Global Perspective in Marketing, Praeger Special Studies, Praeger
Publishers, New York, 1985, 257 pages, ISBN 0-03-002772-1.
|
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International Business in the Middle East. Walter De Gruyter & Co.
Publishers. Berlin and New York, 1986, 278 pages, ISBN 3110097079.
|
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Marketing and Economic Development, Praeger Special Studies,
Praeger Publishers, New York, 1986, 200 pages, ISBN 0-275-90003-7.
|
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Marketing and Economic Development, (Japanese Edition), Minerva
Shobo Co., Ltd, Kyoto City, Japan, 1993, 232 pages.
|
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Service Industries in Developing Countries, Frank Cass & Co., Ltd.
Publishers, London, 1986, 114 pages, ISBN 0-7146-3291-0.
|
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Transnational Retailing, Walter De Gruyter & Co. Publishers,
Berlin and New York, 1988, 374 pages, ISBN 3110108011.
|
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Global Business: Asia-Pacific Dimensions, Croom Helm Publishing
Company, London 1989, 443 pages, ISBN 0-415-01270-8, co-authored
with Kam-Hon Lee.
|
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Global Business: Asia Pacific Dimensions, (Chinese Edition),
University Publisher and Printer, Hong Kong 1990, 262 pages ISBN
962-7069-59-0, co-authored with Kam-Hon Lee.
|
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The Management of International Advertising: A Handbook and Guide
for Professionals, Quorum Books, Westport, Connecticut, 1989, 284
pages, ISBN 0-89930-142-8.
|
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Socio-Political Aspects of International Marketing, The Haworth
Press Inc., New York, 1990, 380 pages ISBN 0-86656-951-0.
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The Global Business: Four Key Marketing Strategies, The Haworth
Press, Inc., New York and London, 1993, 240 pages, ISBN
1-56024-248-250.
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Euromarketing: Effective Strategies for International Trade and
Export, The Haworth Press, Inc., New York, London and Sydney,
1994, 361 pages, ISBN: 1-56024-427-5, co-authored with Pervez N.
Ghauri.
|
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The Globalization of Consumer Markets: Structures and Strategies,
International Business Press, New York, London and Sydney, 1994
co-authored with Salah Hassan, 333 pages, ISBN: 1-56024-129-1.
|
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Utilizing New Information Technology in Teaching of International
Business: A Guide for Instructors, International Business Press,
New York, London, Norwood, 1993, co-authored with Fahri Karakaya,
156 pages, ISBN: 1-56024-416-X.
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International Joint Ventures in East Asia, International Business
Press, New York, London, Norwood, 1996, co-authored with Roger
Baran and Yigang Pan, 165 pages, ISBN: 1-56024-771-1.
|
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International Business Teaching, International Business Press, New
York, London, Norwood, 1996, 105 pages, ISBN: 1-56024-796-7.
|
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Marketing in the Third World, International Business Press, New
York, London, Norwood, 1996, co-authored with Denise M. Johnson,
126 pages, ISBN: 1-56024-830-0.
|
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Teaching and Program Variations in International Business,
International Business Press, New York, London, Norwood, 1999, 151
pages, co-authored with John R. Schermerhorn, Jr.
|
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Cross-National and Cross-Cultural Issues in Food Marketing,
International Business Press, New York, London, Norwood, 1999, 103
pages.
|
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Strategic Marketing Issues in Global Marketing, International
Business Press, New York, Oxford, Norwood, 2002
|
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European
Perspectives in Marketing, International
Business Press, New York, Oxford, Norwood, 2004, 164 pages.
|
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Marketing
Practice in Western Europe: Changes and Developments,
International Business Press,
New York
,
London
,
Melbourne
(
Australia
), 2005, co-authored with Frederic Jallat.
|
Chapters
in Books
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"Applied
Marketing Information Research:
What Do We Learn?" in G. E. Lasker (ed.) Applied
Systems and Cybernetics, Pergamon Press, Inc., New York 1981,
pp. 872-881 (Co-authored).
|
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"Export
Orientation of Nova Scotia Manufacturers," in Michael R.
Czinkota and George Tesar (eds.) Export Management:
An International Context, Praeger Publishers, New York
1982 pp. 132-145 (Co-authored).
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"A
Holistic Approach in Marketing Planning," in Robert Trappl
(ed.) Cybernetics and System Research, North-Holland
Publishing Company, Amsterdam, 1982, pp. 561-565.
|
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"A
Proposed National Food Distribution Plan for a Burgeoning
Developing Economy," in Jagjit Singh (ed.) Marketing
Strategy and the Developing World, Institute of Marketing
Management, New Delhi, 1983, pp. 209-234.
|
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"Marketing
Research Techniques and Approaches for LDCS," in Gurprit
Kindra (ed.), Marketing in Developing Countries, Croom Helm
Publishing Company, London, 1984, pp. 238-252.
|
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"Ulker
Biscuits, Inc.," in V. H. Kirpalani, International
Marketing, Random House, New York, 1984, pp. 645-650.
Also reproduced in Subhash Jain, International Marketing
Management (Third Edition), Kent Publishing Company, Boston
1990, pp. 736-740.
|
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"Comparative
Marketing: Integrative
Statement," in E. Kaynak and R. Savitt (eds.) Comparative
Marketing Systems, Praeger Publishers, New York, 1984, pp.
3-13 (co-authored).
|
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"Critical
Issues in the Cross-Cultural Measurement of Consumer
Dissatisfaction: Developed
versus LDC Practices," in E. Kaynak and R. Savitt (eds.) Comparative
Marketing
Systems,
Praeger Publishers, New York, 1984, pp. 114-130 (co-authored).
|
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"Comparative
Marketing Systems: Past,
Present, and Future," in E. Kaynak and R. Savitt (eds.) Comparative
Marketing Systems, Praeger Publishers, New York, 1984, pp.
263-277.
|
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"The
Future Directions of Comparative Marketing: An Agenda for Research
Priorities," in E. Kaynak and R. Savitt (eds.) Comparative
Marketing Systems, Praeger Publishers, New York, 1984, pp.
278-285 (co-authored).
|
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"Current
Status of International Marketing Management," in E. Kaynak
(ed.) International Marketing Management, Praeger
Publishers, New York, 1984, pp. 3-21.
|
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"The
Use of Marketing Research to Facilitate International Marketing
Within Developing Countries," in E. Kaynak (ed.) International
Marketing Management, Praeger Publishers, New York, 1984, pp.
155-171.
|
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"Computer
Systems Marketing in the Emerging Economies of the Middle East:
Managerial and Public Policy Implications," in E.
Kaynak (ed.) International Marketing Management, Praeger
Publishers, New York, 1984, pp. 271-285 (co-authored).
|
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"Future
Directions of Research in International Marketing," in E.
Kaynak (ed.) International Marketing Management, Praeger
Publishers, New York, 1984, pp. 337-344.
|
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"Globalization
in International Markets," in E. Kaynak (ed.) Global
Perspectives in Marketing, Praeger Publishers, New York, 1985,
pp. 5-22.
|
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"Global
Spread of Supermarkets: Some
Experiences from Turkey," in E. Kaynak (ed.) Global
Perspectives in Marketing, Praeger Publishers, New York, 1985,
pp. 77-93.
|
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"Correlates
of Export Performance in Resource-Based Industries," in E.
Kaynak (ed.) Global Perspectives in Marketing, Praeger
Publishers, New York, 1985, pp. 197-210.
|
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"Future
Developments in Marketing Around the World," in E. Kaynak
(ed.) Global Perspectives in Marketing, Praeger Publishers,
New York, 1985, pp. 233-248.
|
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"International
Business in the Middle East," in E. Kaynak (ed.) International
Business in the Middle East, Walter De Gruyter, Berlin, New
York, 1985, pp. 3-18.
|
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"Comparative
Study of Marketing and Management Systems in the Middle
East," in E. Kaynak (ed.) International Business in the
Middle East, Walter De Gruyter, Berlin, New York, 1985, pp.
19-42.
|
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"An
Export Marketing Model for Developing Middle Eastern Countries:
What Lessons Countries of the Region Learn from Each
Other," in E. Kaynak (ed.) International Business in the
Middle East, Walter De Gruyter, Berlin, New York, 1985, pp.
199-216 (co-authored).
|
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"Future
Directions for Marketing and Management in the Middle East,"
in E. Kaynak (ed.) International Business in the Middle East,
Walter De Gruyter, Berlin, New York, 1985, pp. 233-243.
|
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"Transfer
of Food Retail Technology Into Less-Developed Countries," in
A. Coskun Samli (ed.) Handbook of Technology Transfer,
Greenwood Press, Connecticut 1985 (Co-authored), pp. 27-44
(co-authored).
|
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"Transfer
of Technology from Developed to Developing Countries," in A
Coskun Samli (ed.) Handbook of Technology Transfer,
Greenwood Press, Connecticut 1985, pp. 155-176.
|
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"World
Food Marketing Systems: An
Integrative Statement," in E. Kaynak (ed.) World Food
Marketing Systems, Butterworth Scientific Publishers, London,
1986, pp. 3-14.
|
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"A
Comparative Study of Urban Food Distribution Systems in Latin
America and the Middle East," in E Kaynak (ed.) World Food
Marketing Systems, Butterworth Scientific Publishers, London,
1986, pp. 127-137.
|
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"A
Comparison of Ethnic and Non-Ethnic Food Shopping Behavior,"
in E. Kaynak (ed.) World Food Marketing Systems,
Butterworth Scientific Publishers, London, 1986, pp. 255-267.
|
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"Service
Industries in Developing Countries:
A Conceptual Framework and Analytical Insights," in E
Kaynak (ed.) Service Industries in Developing Countries,
Frank Cass & Co., London, 1986, pp. 1-4.
|
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"Tourism
Marketing in a Developing Economy:
Frequent and Infrequent Visitors Contrasted," in E.
Kaynak (ed.) Service Industries in Developing Countries,
Frank Cass & Co., London, 1986, pp. 44-60 (co-authored).
|
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"Difficulties
of Undertaking Marketing Research in the Developing
Countries," in Lew Tucker and Subhash C. Jain (eds.) International
Marketing: Managerial
Perspectives, Kent Publishing Company, Boston, Mass. 1986, pp.
170-183.
|
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"Attitudinal
and Behavioral Characteristics of American and Canadian Credit
Card Holders," in William J. Winston (ed.) Marketing for
Financial Services, The Haworth Press, New York 1986, pp.
101-119, (co-authored).
|
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"Product
Bias Across Nations: Impact
of Country of Origin," in H. Hubner (ed.), The Art and
Science of Innovation Management, Elsevier Science Publishers,
Amsterdam, 1986, pp. 369-378.
|
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"Data
Gathering and Forecasting Difficulties in the Developing
Countries," in Research in Arab Countries:
Problems and Solutions, European Society for Opinion
and Marketing Research, Cairo, Egypt, November 29-December 2,
1987, pp. 23-40, (co-authored).
|
 |
"From
Sub-Contracting to Multi-nationality: Internationalization of LDC
Construction Companies," in A. R. Negandhi (ed.) Research
in International Business and International Relations, Vol. 3,
JAI Press: Connecticut,
1989, pp. 263-282.
|
 |
"Epilogue,"
in V. H. (Manek) Kirpalani (ed.), International Business
Handbook, The Haworth Press, Inc., New York, London, and
Sydney, 1990, pp: 631-657,
(co-authored).
|
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"Environmental
Issues in International Marketing:
Integrative Statement," in Erdener Kaynak (ed.) Sociopolitical
Aspects of International Marketing, The Haworth Press, Inc.,
New York, London, and Sydney 1991, pp:
1-22.
|
 |
"An
Application of the Political Economy Framework to Fish
Distribution Channels," in Erdener Kaynak (ed.) Sociopolitical
Aspects of International Marketing, The Haworth Press, Inc.,
New York, London, and Sydney 1991, pp:
225-242 (co-authored).
|
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"Global
Marketing: Theory and
Practice," in Erdener Kaynak (ed.) The Global Business:
Four Key Marketing Strategies, International Business
Press, New York, London, Norwood, 1993, pp:
3-17.
|
 |
"Asea-Brown
Boveri," in Luiz Moutinho and Martin Evans (eds.), 2nd
edition, Cases in Marketing Management, Addison-Wesley
Publishers Limited, Wokingham, Berkshire 1995, pp. 200-203.
|
 |
"Research
on International Joint Ventures in East Asia:
A Critical Review and Future Directions," in Roger
Baran, Yigang Pan, and Erdener Kaynak (eds.), International
Joint Ventures in East Asia, International Business Press, New
York, London, Norwood 1996, pp:
7-21.
|
 |
"Developing
Strong International Corporate Alliances:
Strategic Implications," in Roger Baran, Yigang Pan,
and Erdener Kaynak (eds.), International Joint Ventures in East
Asia, International Business Press, New York, London, Norwood
1996, pp: 23-36.
|
 |
"Markets
of a Single Customer: Exploiting
Conceptual Developments in Market Segmentation for Global
Markets" in Chong-Yeong (ed.), Marketing-Tasks and
Perspectives, Kyungpook National University Press, Taegu,
South Korea, 1997, pp: 119-144,
(co-authored).
|
 |
"Teaching
and Program Variations in International Business: Past, Present
and Future", in Erdener Kaynak and John R. Schermerhorn, Jr.
(eds.) Teaching and Program
Variations in International Business,
International Business Press, New York 1999, pp: 1-10.
|
 |
"Channels
of Distribution in Developing Countries: Past and Emerging
Issues", in Uolevi Lehtinen and Hannu Seristo (eds.) Perspectives
on Internationalization,
|
 |
Acta
Universitatis Oeconomicae Helsingiensis, Helsinki 1999, pp:
157-172, (co-authored).
|
 |
"Internationalization
of Turkish Construction Companies: A Lesson for Third World
Countries?", in Henry Wai-chung Yeung (eds.) The
Globalization of Business Firms from Emerging Economies,
Edward Elgar Publishers, Cheltenham, United Kingdom, 1999,
pp:431-444, (co-authored)
|
 |
“Cross-National and Cross-Cultural Issues in Food Marketing: Past,
Present and Future”, in Erdener Kaynak (eds.), Cross-National and
Cross-Cultural Issues in Food Marketing, International Business
Press, New York, 1999, pp: 1-11.
|
 |
“An
Empirical Investigation on the Relationship Among Consumerism,
Ethnocentrism, and Consumer Knowledge Structures: A Comparison
of Two Commonwealth of Independent States”, in Euro-Asia Small
and Medium Sized Enterprises Conference, Turkish Republic, Prime
Minister’s Office, Directorate of Turkish Cooperation and
Development Administration, Bishkek, Kyrgyz Republic, June
23-26, 2001, pp: 489-507 (co-authored).
|
 |
“Market
Orientation and Organizational Performance in Mainland China:
Test of the Market Orientation Scale (MARKOR), in the
International Conference on Caucasus and Central Asia in the
Globalization Process, Qafqaz University and the Association of
Economists, Baku, Azerbaijan, May 12-13, 2003, pp:27-32.
|
Book
Reviews
 |
"Agribusiness
in the Americas: A
Review," Food Policy, Vol. 7, No. 1, February 1982,
pp. 93-95.
|
 |
Professional
Magazine Article
|
 |
"Nova
Scotian Marketers are Taking Their First Faltering Steps in
International Trade," Marketing News, October 12,
1984, pp. 28-29.
|
 |
"Chinese
Rank Goods From U.S. High In Terms of Quality," The Wall
Street Journal, December 16, 1988.
|
 |
"LaLeccion
De Erdener Kaynak" and "La Verdad Turistica De Kaynak,"
De Universal, June 19 & 26, 1991, pp:
4-5 & 6.
|
 |
"Nuevos
Mercados, Pocas Posibilidades:
Exportaciones a Europa Oriental," Peru Economic,
Vol. 14, No. 9, September 1991, pp:
14 & 16-17.
|
 |
"Globalization,
Trading Blocs, Recent Developments and Turkey" (in Turkish) A
Special Panel Report Istanbul Chamber of Industry Journal,
Vol. 26, January 22, 1992, pp: 40-48.
|
|