List of Publications

 

Books

Marketing in the Third World, Praeger Special Studies, Praeger Publishers, New York, 1982, 320 pages, ISBN 0-03-062179-8.

Comparative Marketing Systems, Praeger Special Studies, Praeger Publishers, New York, 1984, co-authored with Ronald Savitt, 328 pages, ISBN 0-03-062604-8.

International Marketing Management, Praeger Special Studies, Praeger Publishers, New York, 1985, 352 pages, ISBN 0-03-071714-0.

World Food Marketing Systems, Butterworth Scientific Publishers, Sevenoak, London, 1986, 352 pages, ISBN 0-407-00358-4.

Global Perspective in Marketing, Praeger Special Studies, Praeger Publishers, New York, 1985, 257 pages, ISBN 0-03-002772-1.

International Business in the Middle East. Walter De Gruyter & Co. Publishers. Berlin and New York, 1986, 278 pages, ISBN 3110097079.

Marketing and Economic Development, Praeger Special Studies, Praeger Publishers, New York, 1986, 200 pages, ISBN 0-275-90003-7.

Marketing and Economic Development, (Japanese Edition), Minerva Shobo Co., Ltd, Kyoto City, Japan, 1993, 232 pages.

Service Industries in Developing Countries, Frank Cass & Co., Ltd. Publishers, London, 1986, 114 pages, ISBN 0-7146-3291-0.

Transnational Retailing, Walter De Gruyter & Co. Publishers, Berlin and New York, 1988, 374 pages, ISBN 3110108011.

Global Business: Asia-Pacific Dimensions, Croom Helm Publishing Company, London 1989, 443 pages, ISBN 0-415-01270-8, co-authored with Kam-Hon Lee.

Global Business: Asia Pacific Dimensions, (Chinese Edition), University Publisher and Printer, Hong Kong 1990, 262 pages ISBN 962-7069-59-0, co-authored with Kam-Hon Lee.

The Management of International Advertising: A Handbook and Guide for Professionals, Quorum Books, Westport, Connecticut, 1989, 284 pages, ISBN 0-89930-142-8.

Socio-Political Aspects of International Marketing, The Haworth Press Inc., New York, 1990, 380 pages ISBN 0-86656-951-0.

The Global Business: Four Key Marketing Strategies, The Haworth Press, Inc., New York and London, 1993, 240 pages, ISBN 1-56024-248-250.

Euromarketing: Effective Strategies for International Trade and Export, The Haworth Press, Inc., New York, London and Sydney, 1994, 361 pages, ISBN: 1-56024-427-5, co-authored with Pervez N. Ghauri.

The Globalization of Consumer Markets: Structures and Strategies, International Business Press, New York, London and Sydney, 1994 co-authored with Salah Hassan, 333 pages, ISBN: 1-56024-129-1.

Utilizing New Information Technology in Teaching of International Business: A Guide for Instructors, International Business Press, New York, London, Norwood, 1993, co-authored with Fahri Karakaya, 156 pages, ISBN: 1-56024-416-X.

International Joint Ventures in East Asia, International Business Press, New York, London, Norwood, 1996, co-authored with Roger Baran and Yigang Pan, 165 pages, ISBN: 1-56024-771-1.

International Business Teaching, International Business Press, New York, London, Norwood, 1996, 105 pages, ISBN: 1-56024-796-7.

Marketing in the Third World, International Business Press, New York, London, Norwood, 1996, co-authored with Denise M. Johnson, 126 pages, ISBN: 1-56024-830-0.

Teaching and Program Variations in International Business, International Business Press, New York, London, Norwood, 1999, 151 pages, co-authored with John R. Schermerhorn, Jr.

Cross-National and Cross-Cultural Issues in Food Marketing, International Business Press, New York, London, Norwood, 1999, 103 pages.

Strategic Marketing Issues in Global Marketing, International Business Press, New York, Oxford, Norwood, 2002

European Perspectives in Marketing, International Business Press, New York, Oxford, Norwood, 2004, 164 pages.                 

Marketing Practice in Western Europe: Changes and Developments, International Business Press, New York , London , Melbourne ( Australia ), 2005, co-authored with Frederic Jallat.

 

Chapters in Books

"Applied Marketing Information Research:  What Do We Learn?" in G. E. Lasker (ed.) Applied Systems and Cybernetics, Pergamon Press, Inc., New York 1981, pp. 872-881 (Co-authored).

"Export Orientation of Nova Scotia Manufacturers," in Michael R. Czinkota and George Tesar (eds.) Export Management:  An International Context, Praeger Publishers, New York 1982 pp. 132-145 (Co-authored).

"A Holistic Approach in Marketing Planning," in Robert Trappl (ed.) Cybernetics and System Research, North-Holland Publishing Company, Amsterdam, 1982, pp. 561-565.

"A Proposed National Food Distribution Plan for a Burgeoning Developing Economy," in Jagjit Singh (ed.) Marketing Strategy and the Developing World, Institute of Marketing Management, New Delhi, 1983, pp. 209-234.

"Marketing Research Techniques and Approaches for LDCS," in Gurprit Kindra (ed.), Marketing in Developing Countries, Croom Helm Publishing Company, London, 1984, pp. 238-252.

"Ulker Biscuits, Inc.," in V. H. Kirpalani, International Marketing, Random House, New York, 1984, pp. 645-650.  Also reproduced in Subhash Jain, International Marketing Management (Third Edition), Kent Publishing Company, Boston 1990, pp. 736-740.

"Comparative Marketing:  Integrative Statement," in E. Kaynak and R. Savitt (eds.) Comparative Marketing Systems, Praeger Publishers, New York, 1984, pp. 3-13 (co-authored).

"Critical Issues in the Cross-Cultural Measurement of Consumer Dissatisfaction:  Developed versus LDC Practices," in E. Kaynak and R. Savitt (eds.) Comparative Marketing Systems, Praeger Publishers, New York, 1984, pp. 114-130 (co-authored).

"Comparative Marketing Systems:  Past, Present, and Future," in E. Kaynak and R. Savitt (eds.) Comparative Marketing Systems, Praeger Publishers, New York, 1984, pp. 263-277.

"The Future Directions of Comparative Marketing: An Agenda for Research Priorities," in E. Kaynak and R. Savitt (eds.) Comparative Marketing Systems, Praeger Publishers, New York, 1984, pp. 278-285 (co-authored).

"Current Status of International Marketing Management," in E. Kaynak (ed.) International Marketing Management, Praeger Publishers, New York, 1984, pp. 3-21.

"The Use of Marketing Research to Facilitate International Marketing Within Developing Countries," in E. Kaynak (ed.) International Marketing Management, Praeger Publishers, New York, 1984, pp. 155-171.

"Computer Systems Marketing in the Emerging Economies of the Middle East:  Managerial and Public Policy Implications," in E. Kaynak (ed.) International Marketing Management, Praeger Publishers, New York, 1984, pp. 271-285 (co-authored).

"Future Directions of Research in International Marketing," in E. Kaynak (ed.) International Marketing Management, Praeger Publishers, New York, 1984, pp. 337-344.

"Globalization in International Markets," in E. Kaynak (ed.) Global Perspectives in Marketing, Praeger Publishers, New York, 1985, pp. 5-22.

"Global Spread of Supermarkets:  Some Experiences from Turkey," in E. Kaynak (ed.) Global Perspectives in Marketing, Praeger Publishers, New York, 1985, pp. 77-93.

"Correlates of Export Performance in Resource-Based Industries," in E. Kaynak (ed.) Global Perspectives in Marketing, Praeger Publishers, New York, 1985, pp. 197-210.

"Future Developments in Marketing Around the World," in E. Kaynak (ed.) Global Perspectives in Marketing, Praeger Publishers, New York, 1985, pp. 233-248.

"International Business in the Middle East," in E. Kaynak (ed.) International Business in the Middle East, Walter De Gruyter, Berlin, New York, 1985, pp. 3-18.

"Comparative Study of Marketing and Management Systems in the Middle East," in E. Kaynak (ed.) International Business in the Middle East, Walter De Gruyter, Berlin, New York, 1985, pp. 19-42.

"An Export Marketing Model for Developing Middle Eastern Countries:  What Lessons Countries of the Region Learn from Each Other," in E. Kaynak (ed.) International Business in the Middle East, Walter De Gruyter, Berlin, New York, 1985, pp. 199-216 (co-authored).

"Future Directions for Marketing and Management in the Middle East," in E. Kaynak (ed.) International Business in the Middle East, Walter De Gruyter, Berlin, New York, 1985, pp. 233-243.

"Transfer of Food Retail Technology Into Less-Developed Countries," in A. Coskun Samli (ed.) Handbook of Technology Transfer, Greenwood Press, Connecticut 1985 (Co-authored), pp. 27-44 (co-authored).

"Transfer of Technology from Developed to Developing Countries," in A Coskun Samli (ed.) Handbook of Technology Transfer, Greenwood Press, Connecticut 1985, pp. 155-176.

"World Food Marketing Systems:  An Integrative Statement," in E. Kaynak (ed.) World Food Marketing Systems, Butterworth Scientific Publishers, London, 1986, pp. 3-14.

"A Comparative Study of Urban Food Distribution Systems in Latin America and the Middle East," in E Kaynak (ed.) World Food Marketing Systems, Butterworth Scientific Publishers, London, 1986, pp. 127-137.

"A Comparison of Ethnic and Non-Ethnic Food Shopping Behavior," in E. Kaynak (ed.) World Food Marketing Systems, Butterworth Scientific Publishers, London, 1986, pp. 255-267.

"Service Industries in Developing Countries:  A Conceptual Framework and Analytical Insights," in E Kaynak (ed.) Service Industries in Developing Countries, Frank Cass & Co., London, 1986, pp. 1-4.

"Tourism Marketing in a Developing Economy:  Frequent and Infrequent Visitors Contrasted," in E. Kaynak (ed.) Service Industries in Developing Countries, Frank Cass & Co., London, 1986, pp. 44-60 (co-authored).

"Difficulties of Undertaking Marketing Research in the Developing Countries," in Lew Tucker and Subhash C. Jain (eds.) International Marketing:  Managerial Perspectives, Kent Publishing Company, Boston, Mass. 1986, pp. 170-183.

"Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders," in William J. Winston (ed.) Marketing for Financial Services, The Haworth Press, New York 1986, pp. 101-119, (co-authored).

"Product Bias Across Nations:  Impact of Country of Origin," in H. Hubner (ed.), The Art and Science of Innovation Management, Elsevier Science Publishers, Amsterdam, 1986, pp. 369-378.

"Data Gathering and Forecasting Difficulties in the Developing Countries," in Research in Arab Countries:  Problems and Solutions, European Society for Opinion and Marketing Research, Cairo, Egypt, November 29-December 2, 1987, pp. 23-40, (co-authored).

"From Sub-Contracting to Multi-nationality: Internationalization of LDC Construction Companies," in A. R. Negandhi (ed.) Research in International Business and International Relations, Vol. 3, JAI Press:  Connecticut, 1989, pp. 263-282.

"Epilogue," in V. H. (Manek) Kirpalani (ed.), International Business Handbook, The Haworth Press, Inc., New York, London, and Sydney, 1990, pp:  631-657, (co-authored).

"Environmental Issues in International Marketing:  Integrative Statement," in Erdener Kaynak (ed.) Sociopolitical Aspects of International Marketing, The Haworth Press, Inc., New York, London, and Sydney 1991, pp:  1-22.

"An Application of the Political Economy Framework to Fish Distribution Channels," in Erdener Kaynak (ed.) Sociopolitical Aspects of International Marketing, The Haworth Press, Inc., New York, London, and Sydney 1991, pp:  225-242 (co-authored).

"Global Marketing:  Theory and Practice," in Erdener Kaynak (ed.) The Global Business:  Four Key Marketing Strategies, International Business Press, New York, London, Norwood, 1993, pp:  3-17.

"Asea-Brown Boveri," in Luiz Moutinho and Martin Evans (eds.), 2nd edition, Cases in Marketing Management, Addison-Wesley Publishers Limited, Wokingham, Berkshire 1995, pp. 200-203.

"Research on International Joint Ventures in East Asia:  A Critical Review and Future Directions," in Roger Baran, Yigang Pan, and Erdener Kaynak (eds.), International Joint Ventures in East Asia, International Business Press, New York, London, Norwood 1996, pp:  7-21.

"Developing Strong International Corporate Alliances:  Strategic Implications," in Roger Baran, Yigang Pan, and Erdener Kaynak (eds.), International Joint Ventures in East Asia, International Business Press, New York, London, Norwood 1996, pp:  23-36.

"Markets of a Single Customer:  Exploiting Conceptual Developments in Market Segmentation for Global Markets" in Chong-Yeong (ed.), Marketing-Tasks and Perspectives, Kyungpook National University Press, Taegu, South Korea, 1997, pp:  119-144, (co-authored).

"Teaching and Program Variations in International Business: Past, Present and Future", in Erdener Kaynak and John R. Schermerhorn, Jr. (eds.) Teaching and Program Variations in International Business, International Business Press, New York 1999, pp: 1-10.

"Channels of Distribution in Developing Countries: Past and Emerging Issues", in Uolevi Lehtinen and Hannu Seristo (eds.) Perspectives on Internationalization,

Acta Universitatis Oeconomicae Helsingiensis, Helsinki 1999, pp: 157-172, (co-authored).

"Internationalization of Turkish Construction Companies: A Lesson for Third World Countries?", in Henry Wai-chung Yeung (eds.) The Globalization of Business Firms from Emerging Economies, Edward Elgar Publishers, Cheltenham, United Kingdom, 1999, pp:431-444, (co-authored)

“Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future”, in Erdener Kaynak (eds.), Cross-National and Cross-Cultural Issues in Food Marketing, International Business Press, New York, 1999, pp: 1-11.

“An Empirical Investigation on the Relationship Among Consumerism, Ethnocentrism, and Consumer Knowledge Structures: A Comparison of Two Commonwealth of Independent States”, in Euro-Asia Small and Medium Sized Enterprises Conference, Turkish Republic, Prime Minister’s Office, Directorate of Turkish Cooperation and Development Administration, Bishkek, Kyrgyz Republic, June 23-26, 2001, pp: 489-507 (co-authored).  

“Market Orientation and Organizational Performance in Mainland China: Test of the Market Orientation Scale (MARKOR), in the International Conference on Caucasus and Central Asia in the Globalization Process, Qafqaz University and the Association of Economists, Baku, Azerbaijan, May 12-13, 2003, pp:27-32.

Book Reviews

"Agribusiness in the Americas:  A Review," Food Policy, Vol. 7, No. 1, February 1982, pp. 93-95.

Professional Magazine Article

"Nova Scotian Marketers are Taking Their First Faltering Steps in International Trade," Marketing News, October 12, 1984, pp. 28-29.

"Chinese Rank Goods From U.S. High In Terms of Quality," The Wall Street Journal, December 16, 1988.

"LaLeccion De Erdener Kaynak" and "La Verdad Turistica De Kaynak," De Universal, June 19 & 26, 1991, pp:  4-5 & 6.

"Nuevos Mercados, Pocas Posibilidades:  Exportaciones a Europa Oriental," Peru Economic, Vol. 14, No. 9, September 1991, pp:  14 & 16-17.

"Globalization, Trading Blocs, Recent Developments and Turkey" (in Turkish) A Special Panel Report Istanbul Chamber of Industry Journal, Vol. 26, January 22, 1992, pp:  40-48.