Television Advertising, or a commercial, is a short message presented in between television programs. A commercial reaches our sense of sight and hearing. It can be presented by a local, state or national television station.
Because they reach the consumer so well, a commercial spot on a major network can be expensive. Cable channels are less expensive and reach only the local audience. The length of commercial is about thirty seconds to one minute. Remember, a television commercial campaign is just one part of selling your product.
TV Ad Checklist