Interactive Learning and Design |
Anyone writing for presentation on the Internet needs to apply, even more that they would for print, the advice in Strunk's The Elements of Style - "Omit needless words". This classic on writing can help any writer clarify and simplify their work.
Some of the best concrete directions for writing in this particular medium come from Jakob Nielsen. Here are a few of the points he makes in his Writing for the Web:
Web content should have 50% of the word count of its paper equivalent
Limit scrolling
Use simple sentence structure
Avoid cute headlines
Update facts frequently
Highlight keywords
Use bulleted lists
Start with the conclusion
Read through the whole article and apply his advice. See if it doesn't make your site useful and attractive.