Welcome to my home page!
Contact information:
22
Carnegie Building
College of Communications
Penn State University
814-865-1371
E-mail: fshen@psu.edu
Academic Experience
Pennsylvania State University, Dept. of Advertising/Public
Relations, College of Communications
Associate Professor
with tenure, 2007 to present.
Acting department
chair, January – June 2009.
Assistant Professor, 2001-2007.
Hong Kong Baptist University, School of
Communication
Visiting
Professor, August – Dec. 2008.
University of South Dakota, Department of Mass Communication
Assistant Professor, 1997 – 2001.
Bradley University,
Dept of Communication, Visiting Professor, 1996 – 1997.
Euro
RSCG Tatham Advertising-Chicago, Visiting Professor,
1997.
DDB Worldwide and, the Arbitron
Company in Chicago, Visiting Professor, 1996.
Research and Teaching
Areas
Advertising, marketing communications, and
quantitative research methods
Psychology of advertising, media effects, and
public health communication
Education
Ph.D., University of North Carolina at Chapel Hill,
1997.
Selected
Publications
Yan, C., Dillard, J., & Shen, F. (forthcoming). Emotion,
motivation, and the persuasive effects of message framing. Journal of Communication.
Yu,
N. Shen, F. (2012).
Benefits for me or risks for others: A cross-cultural investigation of the
effects of message frames and cultural appeals. Health Communication, 2, 1-13
Lin, H., & Shen,
F. (2012). Regulatory
focus and attribute framing: Evidence of compatibility effects in advertising. International Journal of Advertising, 31(1), 169-188
Shen,
F., Lee, S., Sipes, C., & Hu,
F. (2012). Effects of media framing of obesity among
adolescents. Communication
Research Reports, 29(1), 26-33.
Kong, Y, & Shen,
F. (2011). Impact of individuals’ locus of control on health message
effectiveness. Journal of Health
Marketing, 28(4), 354-371.
Shen, F., Dardis, F,
& Edwards, H. (2011).
Advertising
exposure and message type: Exploring the perceived effects of soft-money
television political ads. Journal of
Political Marketing, 10(3),1-15.
Yu,
N., Ahern, L., Connolly-Ahern, C., & Shen, F.
(2010). Communicating the risks of Fetal Alcohol
Spectrum Disorder: Effects of message framing and exemplification. Health Communication, 25, 692-699.
Yan, C., Dillard,
J., & Shen, F. (2010). The effects
of mood, message framing,
and behavioral advocacy on
persuasion. Journal of Communication, 60(2),
344-363.
Lee, S., & Shen,
F. (2009). Joint
advertising and brand congruity: Effects on memory and brand attitudes. Journal of Promotion Management, 15, 484-498.
Dardis, F., & Shen, F.
(2008).The influence of evidence type and product involvement on
message-framing effects in advertising. Journal of Consumer Behaviour, 7(3), 222-238.
Dardis, F., De Boef, S., Baumgartner, F. R., Boydstun, A. E., & Shen, F.
(2008). Media framing of capital punishment and its impact on
individuals’ cognitive responses.
Mass Communication & Society, 11(2),
115-140.
Dardis, F., Shen, F., &
Edwards, H. H. (2008). Effects of
negative political advertising on individuals’ cynicism and self-efficacy: The
impact of ad type and message exposures. Mass
Communication & Society, 11(1), 24-42.
Shen, F., & Chen, Q. (2007). Contextual priming and applicability:
Implications for ad attitude and brand evaluations. Journal
of Advertising, 36(1), 69-81.
Shen, F., & Edwards, H. H. (2005). Economic individualism, humanitarianism and
welfare reform: A value-based account of framing effects, Journal of Communication, 55, 795-809
Chen,
Q., Griffith, D.A., & Shen, F. (2005). The effects of interactivity on cross-channel communication
effectiveness. Journal
of Interactive Advertising, 5(2),
30- 44. [http://jiad.org/vol5/no2/chen/index.htm]
Shen, F. (2004). Chronic accessibility and individual cognitions: Examining
the effects of message frames in political advertisements. Journal of
Communication, 54, 123-137.
Shen, F., & Wu, H. D. (2002). Effects of soft-money issue advertisements on
candidate evaluation and voting preference: An exploration. Mass
Communication & Society, 5(4), 395-410.
White, A., Shen, F.,
& Smith, B. L. (2002).
Judging advertising creativity: Using the creative product semantic scale. Journal of Creative Behavior, 36(4),
241-253.
White, A., Smith, B.
L., & Shen, F. (2002). Rating creativity:
Do advertising professionals and educators apply the same standards? Journal of Advertising Education, 6(2), 37-46.
Shen, F. (2002). Banner advertisement
pricing, measurement, and pretesting practices: Perspectives from interactive
agencies. Journal of Advertising, 31(3), 59-67.
Shen, F. (2001). Effect of violence and brand
familiarity on responses to television commercials. International Journal of Advertising, 20(3), 381-397.
Zhao, X.,
& Shen, F. (1995). Audience reaction to
commercial advertising in China in the 1980s. International Journal of Advertising, 14, 374-379.
Book Chapters and Proceeding Publications:
Shen, F. (2004). Banner advertisement pricing,
measurement, and pretesting practices: Perspectives from interactive agencies.
In M. R. Stafford, & R, J.
Faber (Eds.), Advertising, Promotion and New Media (
pp. 201-214). Armonk, NY: M.E. Sharpe.
Shen, F., & Prinsen,
T. (1999). Audience responses
to TV commercials embedded in violent programs. In M. S.
Roberts (Ed.). Proceedings of the
1999 Annual Conference of the American Academy of Advertising, (pp.
100-106).
Biocca, F., Brown, J., Shen,
F., Bernhardt, J., Batista, L., Kemp, K., et al. (1997). Assessment of television's
anti-violence messages. In National
television violence study (Vol., pp. 415-551). Thousand Oaks, CA: Sage.
Zhao, X., Shen, F.,
& Blake, K. (1995). Position of TV advertisement in a natural pod - A preliminary
analysis of concepts, measurements and effects. In C. S. Madden (Ed.). The Proceedings of the 1995 Annual
Conference of the American Academy of Advertising, (pp. 154-161).
Selected
Convention and Conference Presentations (since 2000)
Dangiuro-Baker, M., & Shen, F. (August 2011). The
Effect of Narrative Messages on Young Adults’ Response to a Health Message About Hepatitis C. Paper presented the annual conference of the
Association for Education in Journalism and Mass Communication, St. Louise, MO.
Lee, A., & Shen, F. (May 2011). The
Impacts of power, Approach orientation and message frames on persuasion in
health communications. Paper presented at annual conference International
Communication Association in Boston, MA.
Yu, N, & Shen,
F. (November 2010). An enhancement of
persuasive effects in health promotion: An investigation of the interaction
between message frames and cultural appeals among Hong Kong Chinese. Paper
presented at the annual conference of National Communication Association, San
Francisco.
Shen, F., Lee, S., Sipes, C.,
& Hu, F. (2009, May). Effects of media framing of
obesity among adolescents. Papers presented at the Media and Healthy
Development in Adolescence Conference, Hong Kong.
Kong,
Y., & Shen, F. (2009, May). A
cross-cultural comparison of effectiveness of health campaign with different
regulatory focus and frames: China and the United States. Paper presented
at the Asia Pacific Conference of the American Academy of Advertising, Beijing,
China.
Kong, Y., & Shen, F. (2009, March). The impact of the individual’s locus of
control on advertising message persuasiveness. Paper presented at
annual conference of the American Academy of Advertising, Cincinnati, OH.
Yan, C., Dillard, J., & Shen, F. (2009, May). The persuasive effects of affect and
motivation on message framing. Paper presented at the annual
conference of International Communication Association, Chicago, IL.
Seo, K., & Shen, F.
(2009, May). The interactive effects of visual images and
message framing on health-related persuasion. Paper
presented at the annual conference of International Communication Association,
Chicago, IL.
Yu,
N., Ahern, L., Connolly-Ahern, C., & Shen, F.
(2008, August). Communicating the risks of Fetal Alcohol Spectrum Disorder: Effects of
message framing and exemplification.
Paper presented the annual conference of the
Association for Education in Journalism and Mass Communication, Chicago, IL.
Yan,
C., & Shen, F. (2007, August). Going beyond message framing: Exploring the
relationship between mood and framing for different
health behaviors. Paper presented
at the annual conference of the Association for Education in Journalism and
Mass Communication, Washington, D. C.
Dardis, F., Shen, F., &
Edwards, H. (2006, August). Negative political advertising, cynicism,
and self-efficacy: The impact of ad type and message exposure. Paper presented at the annual conference of the
Association for Education in Journalism and Mass Communication, San Francisco,
CA.
Lee, S., & Shen, F. (2006,
March). Joint
advertising and brand congruity: Effects on memory and attitudes. Paper presented at the annual conference of the American Academy of
Advertising, Reno, NV.
Dardis, F., Edwards, H., & Shen,
F. (2005, August). Advertising exposures and message types:
Exploring the perceived effects of soft-money political ads. Paper
presented the annual conference of the Association for Education in Journalism
and Mass Communication, San Antonio, TX.
Lee, S., & Shen,
F. (2005, August). Party affiliation, political ad perceptions
and political involvement: Evidence from the 2004 Presidential campaign.
Paper presented the annual conference of the Association for Education in
Journalism and Mass Communication, San Antonio, TX.
De Boef, S.,
Baumgartner, F. R., Boydstun, A. E., Dardis, F. E., & Shen, F.
(2005, October). Framing capital punishment:
Morality, constitutionality, and innocence, 1960-2003. Paper
presented at the annual meeting of the National Coalition to Abolish the Death
Penalty, Austin, TX.
Dardis, F., & Shen, F. (2005,
March). Message framing and brand
evaluations: The role of evidence type and product involvement. Paper presented at the annual conference of the American Academy of
Advertising, Houston, TX.
Shen.
F., & Chen, Q. (2004, August). Effects of applicability and contextual
primes on ad attitudes and brand evaluations. Paper presented at
annual conference of the American Psychological Association, Honolulu, HI.
Shen, F., & Edwards, H. (2004, August). Economic individualism, humanitarianism and welfare reform:
A value-based account of framing effects.
Paper presented at annual conference of the Association for Education in
Journalism and Mass Communication, Toronto, Canada.
Chen, Q., Shen, F.,
& Zhao X. (2004, March). The effects of interactivity
on cross-channel communication effectiveness. Paper presented at the
annual conference of the American Academy of Advertising, Baton Rouge, LA.
Shen, F. (2003, August). News framing of Arctic drilling
and its impact on attributes salience and issue attitudes. Papers presented at annual conference of the
Association for Education in Journalism and Mass Communication, Kansas City,
KS.
Shen, F. (2003, May). The Effect of news frames and individual schemas on issue interpretations
and attitudes. Paper presented at
annual conference of the International Communication Association, San Diego,
CA.
Shen, F. (2002, August). Chronic accessibility and individual
cognitions: Examining the effect of message frames in political advertisements.
Paper presented at annual conference of the
Association for Education in Journalism and Mass Communication, Miami, FL.
White, A., Shen, F.,
& Smith, B. L. (2001, August).
Judging advertising creativity: Using the creative product semantic scale.
Paper presented at annual conference of the
Association for Education in Journalism and Mass Communication, Washington,
D.C.
Shen, F., & Wu, H. D. (2001, August). Effects of soft-money issue advertisements
on candidate evaluation and voting preference: An exploration. Paper presented at annual conference of the
Association for Education in Journalism and Mass Communication, Washington,
D.C.
Shen, F. (2000, August). Effect of violence and brand familiarity on responses to television
commercials. Paper presented at
annual conference of the Association for Education in Journalism and Mass Communication,
Phoenix, AZ.
GRADUATE
STUDENTS ADVISING
Doctoral
Committee Chaired
– with graduation or
expected graduation time, and affiliations
Lee Ahern (2008, Pennsylvania State University)
Michelle Baker (2012)
Ying Kong (2006, Towson State University)
Ashley Han (2014)
Hui-Fei Lin (2005, National Chiao Tung
University, Taiwan)
Carrie Sipes
(2010, Shippensburg State University)
Changmin Yan (2008, Washington State University)
Nan Yu (2009, North Dakota State
University)
Master’s Committees Chaired
– with graduation or
expected graduation time
George Christo-Baker (2013)
Michelle Early (2006,
co-chair)
Jennifer Fyock (2011)
Jennifer Jennings (2004)
Jessica Ruiz (2012, co-chair)
Kiwon Seo
(2008)
Ekaterina Tabachnikova (2003)
Doctoral Committee Membership: 26 committees
Master’s Committee Membership: 7 committees
Manuscript Reviews
Editorial Review Board
Asia Journal of Communication, Associate
Editor, 2012-present
Asia Journal of Communication, member,
2010 - 2012
Ad hoc reviewer for the following journals:
Conference Panels/Sessions
·
Discussant, Advertising Division Session, Health Messages: Creation,
Interpretation, and Evaluation. Annual
conference of Association for Education in Journalism and Mass Communication,
St. Louise, MO, August 2011.
·
Discussant, Mass Communication and Society Division and
Advertising Division, Annual conference of Association for Education in
Journalism and Mass Communication, Washington, D.C., August 2007.
·
Research Paper Co-chair, Mass
Communication and Society Division, Association for Education in Journalism and
Mass Communication, 2006-07.
·
Moderator/Discussant/Research Co-chair, Mid-Winter Conference, Association for Education in Journalism and Mass
Communication, Bowling Green State University, OH, March 2006.
·
Moderator, Communication Theory and Methodology
Division, Annual conference of
·
AEJMC, San Antonio, TX, August 2005.
·
Discussant, Advertising Division, Annual conference of
Association for Education in Journalism and Mass Communication, San Antonio,
TX, August 2005.
·
Moderator/Discussant, Annual conference
of the American Academy of Advertising, Jacksonville, FL, March 2002.
Committees
·
Chair, Department-Level Promotion and Tenure
Committee, College of Communications, 2010-11.
·
Member, College-Level Promotion and Tenure
Committee, College of Communications, 2009-10.
·
Member, Department-Level Promotion and Tenure
Committee, College of Communications, 2007-08, 2010-11, 2011-12.
·
Member, Curriculum Committee, College of
Communications, 2005-07.
·
Faculty Coordinator, Advertising Student
Learning Assessment Committee, 2004-07.
·
Chair, Advertising Faculty Search Committee,
College of Communications, 2004-05.
·
Member, Advertising Faculty Search Committee,
College of Communications, 2002-03; 2003-04; 2005-06.
·
Member, Board of Directors, Jimirro
Center for the Study of Media Influence, College of Communications,
2003-present.
·
Member, Academic Integrity Committee, College
of Communications, 2003-04.
·
Member, United Way Committee, College of Communications, 2003-05.
·
Member, Graduate Admissions Committee, College
of Communications, 2001-02; 2003-04.
·
Member, Scholarship Committee, College of
Communications, 2001-02.
Member, Chair Search Committee, Department of
Mass Communication, 2000-01.
Member, University Information Technology Group, 2000-01.
Member, University Technology Fellowship
Committee, 2000-01.
Member, University Research Council, 1998-01.
Faculty Advisor, Student Advertising Club (AAF
Chapter), 1997-01.
Member, Computer Resource Committee, College of
Fine Arts, 1997-01.
Advisor, Honors Program, Department of Mass
Communication, 1997-01.
Chair of six M.A. committees.