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Course Resources BUSAD 575 Syllabus BUSAD 575 Schedule BUSAD 575 Speaker Questions BUSAD 575 Assignment Notes and Samples Case History Assignment Biz Plan Project Assignment Other Materials Non-disclosure Agreement Final Presentation Powerpoint Template Financial Projections Template ------>Restricted Access<------ BUSAD 575 Lectures Lecture Outlines in Text (txt or rtf) Lectures in Graphic Slide Format (pdf) L1: Introduction L2: Software Industry L3: Ideas Market Opportunities L4: Entrepreneurs L5: Business Planning Starting a Business L6: Product Development L7: Packaging and Doc L8: Pricing PR and Advertising L9: Adoption Model L10: Majority L11: Target Customers L12a: Whole Products and L12b: Positioning L13: Distribution channels L14: Resources L1: Introduction L2: Software Industry L3: Ideas and Market Opportunities L4: Entrepreneurs L5: Business Planning and Starting a Business in PA L6: Product Development L7: Packaging and Doc L8: Pricing and PR and Advertising L9: Adoption Model L10: Majority L11: Target Customers L12a: Whole Products and L12b: Positioning L13: Distribution channels L14: Resources Eric W. Stein © 2001 all rights reserved ews3@psu.edu