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High Tech Venture Development (BUSAD 575) |
High Tech Venture Development(BUSAD 575 - no technical background required)OverviewSoftware and info technology products have been one of the major success stories of the second half of the 20th century. Initial public offerings (IPO's) have rocketed through the roof. Growth throughout the 1990's was strong, which is expected to continue well into the 21st century. What fuels this growth? What formula is used to convert raw ideas into code? How do companies design, develop, and sell software products and services that become financially successful? What are the critical success factors for small start-ups and large established firms? Just as Henry Mintzberg asked: "What do managers do?", we may ask, "How do hi-tech companies do it?" The answer is relevant and has practical implications for industry. The course will review and examine the factors that have spelled success for high tech entrepreneurs. We will look at cases studies, hear from industry experts, track companies, and examine the entrepreneurship literature to explore this timely topic. |
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